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23,893 students
Master in Sales Management
Become a High-Performing Sales Manager through practical Sales Management Frameworks using Unilever case assignments
Last updated 6/2026
English
What you'll learn
- Use winning Sales Management frameworks to consistently deliver sales, market share and profit growth.
- Recruit, coach, motivate and develop high-performing Sales Teams using proven leadership frameworks
- Plan territories, distributors and sales operations using practical frameworks applied in global FMCG companies.
- Improve sales productivity through structured work plans, capability assessments and performance reviews.
- Strengthen customer relationships and business development using proven account management and retail execution frameworks.
- Solve real Sales Management challenges through Unilever-based case assignments at the end of every sectio
- Make better Sales Management decisions using practical tools, templates and field-tested formats.
- Lead your Sales Team with confidence by applying the same frameworks used by successful Sales Managers in leading FMCG organizations.
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Course content
11 sections • 33 lectures • 5h 5m total length
Requirements
- Willingness to learn about excellence sales management
Description
Have you ever wondered why some Sales Managers consistently build winning teams, exceed sales targets, and develop future leaders, while others struggle despite working just as hard?
The difference is rarely product knowledge, communication skills, or experience.
The difference is having the right Sales Management frameworks.
High-performing Sales Managers don't rely on instinct. They use proven frameworks to recruit the right people, coach performance, manage distributors, plan territories, improve retail execution, build customer relationships, solve field problems, and make better business decisions every day.
The good news is that these frameworks can be learned.
That is exactly what this course will help you do.
Unlike many Sales Management courses that focus primarily on concepts and theory, this course is built around practical frameworks that have been applied in one of the world's most respected FMCG organizations—Unilever. More importantly, at the end of every major section, you will reinforce your learning by solving a real Unilever case assignment, allowing you to apply what you have learned before moving to the next topic.
You won't simply learn what a Sales Manager should do—you will learn how successful Sales Managers think, prioritize, make decisions, coach people, improve execution, and consistently deliver business results.
During this course, you will progressively build your own practical Sales Management toolkit. You will learn frameworks for recruiting and developing high-performing Sales Teams, setting goals, coaching and motivating individuals, managing distributors, planning territories, improving retail execution, strengthening customer relationships, measuring performance, solving sales problems, and driving profitable growth.
Every framework is explained using practical examples, supported by downloadable templates and tools, and reinforced through structured assignments based on real business situations. Instead of passively watching videos, you will actively practice the role of a Sales Manager throughout the course.
Whether you are preparing for your first Sales Management position, leading a sales team today, or looking to become a more effective Sales Leader, you will leave this course with practical knowledge that you can apply immediately in your own organization.
If your goal is not simply to understand Sales Management—but to become a High-Performing Sales Manager—this course has been designed for you.
Join me, and let me share the practical Sales Management frameworks, leadership lessons, and real Unilever case assignments that I have developed through years of leading sales organizations. By the end of this course, you won't just know Sales Management—you will have practiced it.
This Course is Part of a Structured Learning Path
Learning Path: Sales and Customer Management Path (Starter → Builder → Advanced)
This course is your BUILDER step.
Next Recommended Courses
After completing this course, continue your growth with:
B2B Sales and Business Development (Starter)
Revenue Cycle Management (Advanced)
AI for CRM (Advanced)
Who this course is for:
- Salespersons who want to become sales managers
- Sales Managers who want to become Excellent Sales Managers
- MBA students who want to learn in-depth about Practical Sales Management