Excellence in Product and Brand Management ( Master Course)
What you'll learn
- Understanding what are they looking for in Excellence in Product Management
- Learn what are the tools and techniques like SWOT, STP, 4Ps, U&A, Concept Testing, Concept Use Test, GTM Strategy, Digital Marketing etc
- Learn how to build Excellence in Product Management using these tools and techniques
- Start building Excellence in Product Management by doing an internship with us
- Open mind, willingness to learn and make successful career in marketing
Do you want to fly in your marketing career higher than most others by gaining excellence in product management?
Take a look at this Udemy course only where you will
Build excellence in Product Management. This course is based on 26 years of my experiences at Hindustan Unilever, Johnson & Johnson and Danone learning all about Product Management.
Gain Practical Experience by doing real life Brand Management Internship with us
Preview 50% of lectures for FREE
Get Enrichmentors Course Completion Certificate cum Letter of Recommendation
Get 30 days Money Back Gaurantee
The content for this course has come from my own experiences as a Product Manager at Hindustan Unilever for the Leaf Tea Brand, General Manager Marketing at Johnson & Johnson Consumer India and Managing Director at Dumex India which is now a part of Danone India. As you will see in the Previews, a lot of examples have been drawn from a Consulting Assignment I did for Cello India formulating the Entry Strategy including a Marketing Plan for BIC USA in the Shavers category. All these got molded into this course while preparing MBA students at IIM Udaipur during last 6 years.
You can also get a Enrichmentors Course Completion Certificate cum Letter of Recommendation to whoever will complete their assignments and Practice Test successfully. These certificates will be signed by me and will be in addition to the normal Udemy Certificate you get on completion of the course. You will need to score 75% in the Practice Test and complete all the steps of the assignment to my satisfaction of similar level. It will be great if you can also do the rating and write reviews while doing the course as a feedback to us!
Look at what are students like you saying about this course
"This course is an amazing mix of brand management and product management. This makes it so easy to connect the dots between the two specially for those candidates who are new to the world of product. Looking forward to learn more! Thank-you to the creators of the course."
"It's simply brilliant. The concepts are explained quite well and are all related to the practical world. The course helped me out view the roles and responsibilities of a brand manager in a new way. I liked how this course explains all the functions in detail from formulating to execution. i would recommend all inspiring to join marketing as a career to join this course."
"Simply amazing!! Truly loved the pedagogy. This learning covers all the aspects required for an aspiring product manager to excel in the role. Amazing material and nice teaching. Going to benefit a lot from it. Looking forward to taking their other courses as well! :)"
"Amazing Course with all I wanted to learn about the Product Management the way it is done in industry. Well worth the time and money"
"The explanation is very straightforward and clear. This course helped me to learn product management and brand management. By completing this course I get to learn strategy-building skills.
Thanks to Arun Singhal sir for making this course now I feel more confident on my marketing skills."
"This was a very comprehensive and easy to understand course on Brand and Product Management. Thoroughly enjoyed it and learned a lot. Thank you so much Sir!!"
"This course is very useful and interesting. Each concept is explained perfectly in a easily understanding way. It also gives a deep insight about strategies and brand management. Overall, it's a very good course for those are in marketing fields."
"So far very informative and useful, Arun sir is doing a phenomenal job, He is very knowledgeable. The content of this course is excellent. It is designed in a way that each and every step you are going to implement while doing Product and Brand Management. The language, the clarity, and the examples of the topics were all perfect, to the point and very informative. Looking forward to the rest of his courses."
"The course was very fruitful and knowledgeable. Details were compact and to the point, excess details and discussions about unnecessary topics were left out. The modules were short and impactful as well as the topics and sub-topics were nicely divided into modules. Another plus point of this course was the clear presentation along with the description"
"I enjoyed this course thoroughly. The course gives a great overview of what to expect in a product management role. The frameworks explained give a tactical solution to some of the issues faced by a product manager. Highly recommend this course to anyone who is looking to learn the basics of product and brand management."
"Great learning. the quiz at the end of each session really helps evaluate my understanding."
"It's awesome... learning a lot"
Preview for yourself 50% of the lectures FREE . If you like the content, enrol for the course, enjoy and start excelling in your marketing career!
Please remember that this course comes with Udemy's 30 days Money Back Gaurantee using which you can get a full refund if you are not satisfied after doing the full course
Who this course is for:
- Marketing professionals
- MBA students aspiring to become Product Managers
- Product Managers
- Brand Managers
- Undergraduate students
Arun Singhal is the Founder, Principal Mentor & Managing Partner of Enrichmentors. He founded Enrichmentors in 2007 to help Individuals, Small & Medium Enterprises improve their performance though consultation, coaching and counseling.
He has done his MBA in Marketing and Finance from the esteemed Indian Institute of Management (IIM), Bangalore, India. Arun worked for Dumex, Johnson & Johnson and Unilever in India and Asia Pacific based in Delhi, Mumbai and Singapore in a variety of management roles spanning over sales, marketing, operations and general management for 26 years. Some of the companies Arun has worked as a consultant over last 14 years are Volkswagen, Kris, Bayer, Cello, Makarizo, Mayur Suitings, Ayushakti, Mind Technologies, Hia Designs and more.
He also worked with IIM Udaipur as Head of Placement after having worked there as Career Services Advisor
His mission now is to share his knowledge and experiences of these 40 years with Individuals, Small & Medium Enterprises like you and help them improve their performance.