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Master in FMCG / FMCD Product and Brand Management
33,030 students
Master in FMCG / FMCD Product and Brand Management
Become a FMCG Product Manager; Master Product & Brand Management, GTM, Innovation and AI
Last updated 5/2026
English
What you'll learn
- Become a FMCG Product Manager by mastering Product Management, Brand Management and Product Strategy
- Learn practical Product Management tools and frameworks including SWOT, STP, 4Ps, U&A Studies, Concept Testing, Concept Use Tests and Competitive Analysis
- Develop winning product, brand and go-to-market strategies used by leading FMCG and FMCD companies
- Learn how to successfully launch, grow and manage products throughout their lifecycle
- Formulate innovative growth strategies for existing products using structured strategic planning frameworks
- Implement product and marketing strategies effectively through action planning, resource planning, capability building and performance monitoring
- Introduce successful new products through idea generation, concept development, testing, business evaluation and launch planning
- Learn Brand Management by building, positioning, strengthening and monitoring successful brands
- Develop effective Go-To-Market (GTM), Digital Marketing and customer acquisition strategies
- Learn Product Innovation techniques used to identify opportunities and create successful new products
- Understand how leading companies such as Unilever, J&J, Danone, P&G, Amazon, Airbnb, Tesla and Apple build successful products and brands
- Analyze real-world successes and failures including Coca-Cola, Tata Nano, Google Glass, Pepsi Blue, McDonald's and Dollar Shave Club
- Learn how AI can support Product Management, Brand Management, customer insights and innovation decisions
- Improve your ability to make product, marketing and business decisions using practical frameworks and real-life case studies
- Gain practical experience through Product and Brand Management internship opportunities and applied business projects
Explore related topics
Course content
12 sections • 98 lectures • 9h 53m total length
Requirements
- Open mind, willingness to learn and make successful career in marketing
Description
Do you want to Gain Excellence in Product Management to become a Product Manager in a FMCG and FMCD company?
Take a look at this Udemy course where you will
Learn everything you need to know about product management in FMCG /FMCD companies like Unilever, J&J, Danone etc.
Right from Formulating Innovative Marketing Strategies to New Product Introduction to Digital Marketing and Brand Building
Can gain Practical Experience by doing real life Brand Management Internship with us or can also consult with us about your marketing challenges and solutions
A lot of additional resources to learn more as needed on marketing including many many cases
The content for this course has come from my own experiences as a Product Manager at Hindustan Unilever for the Leaf Tea Brand, General Manager Marketing at Johnson & Johnson Consumer India and Managing Director at Dumex India which is now a part of Danone India. As you will see in the Previews, a lot of examples have been drawn from a Consulting Assignment I did for Cello India formulating the Entry Strategy including a Marketing Plan for BIC USA in the Shavers category. All these got molded into this course while preparing MBA students at IIM Udaipur during last 6 years.
You can also get a Enrichmentors Course Completion Certificate cum Letter of Recommendation to whoever will complete their internship with us successfully. Please message me if you would like to do a 2 month flexi time, flexi hours, remote Product Management Internship.
Look at what are students like you saying about this course
"Great insights into the Product Management Excellence! A lot of learnings on how to use SWOT and formulate all the marketing strategies, esp the Positioning Strategy. Also how to do success factor analysis before SWOT, systematic way of doing market and competitor analysis, determining the key marketing tasks. Illustration of Cello was very useful in understanding all these concepts. I now now feel better equipped to formulate and implement the marketing strategies! Very useful for brand managers like me!"
"This course is an amazing mix of brand management and product management. This makes it so easy to connect the dots between the two specially for those candidates who are new to the world of product. Looking forward to learn more! Thank-you to the creators of the course."
"It's simply brilliant. The concepts are explained quite well and are all related to the practical world. The course helped me out view the roles and responsibilities of a brand manager in a new way. I liked how this course explains all the functions in detail from formulating to execution. i would recommend all inspiring to join marketing as a career to join this course."
"Simply amazing!! Truly loved the pedagogy. This learning covers all the aspects required for an aspiring product manager to excel in the role. Amazing material and nice teaching. Going to benefit a lot from it. Looking forward to taking their other courses as well! :)"
"Amazing Course with all I wanted to learn about the Product Management the way it is done in industry. Well worth the time and money"
"The explanation is very straightforward and clear. This course helped me to learn product management and brand management. By completing this course I get to learn strategy-building skills.
Thanks to Arun Singhal sir for making this course now I feel more confident on my marketing skills."
"This was a very comprehensive and easy to understand course on Brand and Product Management. Thoroughly enjoyed it and learned a lot. Thank you so much Sir!!"
"This course is very useful and interesting. Each concept is explained perfectly in a easily understanding way. It also gives a deep insight about strategies and brand management. Overall, it's a very good course for those are in marketing fields."
"So far very informative and useful, Arun sir is doing a phenomenal job, He is very knowledgeable. The content of this course is excellent. It is designed in a way that each and every step you are going to implement while doing Product and Brand Management. The language, the clarity, and the examples of the topics were all perfect, to the point and very informative. Looking forward to the rest of his courses."
"The course was very fruitful and knowledgeable. Details were compact and to the point, excess details and discussions about unnecessary topics were left out. The modules were short and impactful as well as the topics and sub-topics were nicely divided into modules. Another plus point of this course was the clear presentation along with the description"
"I enjoyed this course thoroughly. The course gives a great overview of what to expect in a product management role. The frameworks explained give a tactical solution to some of the issues faced by a product manager. Highly recommend this course to anyone who is looking to learn the basics of product and brand management."
"A well-curated and detailed course encompassing all interlinkages in product and brand management. Arun Singhal's experience speaks volumes in the elaborated course plan. It helped me understand what employers seek in product management and marketing purviews, bridging the gaps between aspiration and hiring. It familiarised me with the tools and techniques to upskill and understand product management"
"The course was incredibly informative and fruitful. This brand and product management course was highly thorough and simple to understand. It was very enjoyable, and I learned a lot about strategies. The topics and subtopics were thoughtfully arranged into modules, and the modules themselves were brief and impactful. The course's straightforward presentation is the keyholder for any student."
"The course has a very well defined structure and the tutor has amazing content delivery skill. It is highly useful for anyone trying to understand product management and marketing from a experience based perspective"
"The course is very well structured and provided an in-depth understanding of the respective domains. And these lectures are very special also because they are coming from such an experienced mentor with years of practice. This course has exceeded all my expectations and has undoubtedly had a profound impact on my personal and professional growth. It's comprehensive content, interactive approach, and commitment to excellence makes it an apt course. I wholeheartedly recommend this course to anyone looking to expand their knowledge, develop new skills, and embark on a transformational journey of self-improvement."
"The instructor's voice is clear and delivered at an ideal pace, ensuring that learners can easily follow along and grasp the concepts being presented. The course covers a wide range of topics, leaving no essential aspect of product management untouched. The breadth and depth of the content ensure that learners acquire a comprehensive understanding of the subject matter."
"Great learning. the quiz at the end of each session really helps evaluate my understanding."
"It's awesome... learning a lot"
"Awesome"
"great seminar"
"Learned a lot through this course, it was helpful."
Preview for yourself 50% of the lectures FREE . If you like the content, enroll for the course, enjoy and start excelling in your marketing career!
Once you enroll, please message me for any help needed to help you learn best and get certifications
This Course is Part of a Structured Learning Path
Learning Path: MARKETING & GROWTH PATH (Starter → Builder → Advanced)
This course is your BUILDER step.
Next Recommended Courses
After completing this course, continue your growth with:
Digital Marketing (Starter)
Marketing Management (Builder)
Brand Management (Builder)
Marketing Cases (Advanced)
AI for Marketing (Advanced)
Who this course is for:
- Marketing professionals
- MBA students aspiring to become Product Managers
- Product Managers
- Brand Managers
- Undergraduate students