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Presentation Skills and Business Storytelling, 110+ Tools
3,287 students
Presentation Skills and Business Storytelling, 110+ Tools
presentation skills | business storytelling | public speaking | slides | messaging | audience | webinars | pitching
Last updated 9/2026
English
English [Auto],
What you'll learn
- Build a presentation around one message instead of around the material you happen to have
- Write a positioning statement and a messaging matrix, so the same idea has six versions for six audiences
- Structure a persuasive story with AIDA and SPIN, and place the ask where it will actually be heard
- Present features as benefits with FAB, which is what turns a description into a reason
- Handle a hostile question with LAER and Feel-Felt-Found instead of defending
- Hold attention through a screen, where the audience has another tab open and no social pressure
- Read a room, adapt in the moment, and close a session with something decided
- Measure whether the presentation changed anything, rather than whether it was well received
- Learn alongside Mike's 1.6 million students from 185 countries
- Get the author's experience from Preply, Wargaming, iDeals and Alfa-Bank
Explore related topics
Course content
14 sections • 40 lectures • 18h 40m total length
Requirements
- Presentations you actually give — to a team, a client, a board or an audience
- No public speaking background required. Everything starts from structure rather than from confidence
- Willingness to cut material you worked on, which is most of what improving a presentation involves
- English at intermediate level or above, since all lessons are in English
- A real presentation to rebuild during the course
Description
This course contains the use of artificial intelligence.
Most business presentations are a document that gets read aloud. Everything that was in the analysis goes onto the slides, in the order it was produced, and the audience is asked to reconstruct the point.
A presentation is not a report with a person attached. It has one message, and everything that does not serve it is cut.
Why good material presents badly
You know the subject too well, so you present the process rather than the conclusion. The deck opens with background, because that is how you got there, and the audience decides in ninety seconds whether this concerns them. The features are listed accurately and never translated into what they mean for the person listening. And a hostile question arrives, you defend, and the room concludes you were not sure.
Online it gets worse. There is no social pressure to keep watching, no visible reaction to adjust to, and a browser tab one click away.
What the course covers
Thirty-eight lessons in six parts. The speaker first, eight lessons on the competencies that decide whether people take you seriously: active listening as a technique, empathy, courage, integrity, and the willingness to admit an error out loud — which costs far less than defending one.
Then the message. Six lessons taken from brand work: the positioning statement, and the messaging matrix that turns one position into six versions for six audiences, plus tone of voice and the big idea that survives beyond a single meeting.
Structure, audience and delivery
Then the story structure. AIDA and SPIN for the shape of the argument, FAB for turning what something is into why it matters, the persuasion ladder, storytelling instead of feature lists, and objection handling with LAER and Feel-Felt-Found — because the question you dread is the moment the room decides.
Then the audience: segmentation, personas, channel choice, presenting news nobody wants, and measuring whether behaviour changed rather than whether people were polite afterwards.
Then delivery, six lessons on presenting live and online: how adults actually take information in, structuring a session, behaviour on camera, working an audience you cannot see, keeping engagement without social pressure, and evaluating what landed. And finally facilitation — holding the room, handling the participant who challenges everything, and closing with something decided.
Who is teaching this
Mike, the number one HR instructor on Udemy. More than 1.6 million course enrolments, over 150,000 professionals trained, PHRi and SHRM-CP certified, HRCI representative in more than 10 countries. I built the people function of the unicorn Preply and worked at Wargaming, Alfa-Bank and iDeals. I have taught over 150,000 people online, mostly to an audience I could not see, which is where the delivery half of this course comes from.
What is included
Lifetime access to all course materials
Active instructor support in the Q&A section
Udemy Certificate of Completion
Practical assignments and real business cases
A section with additional courses, tools and resources
Do this to your next deck
Write the one sentence you want the audience to repeat afterwards. Then delete every slide that does not help them arrive at it. Whatever survives is the presentation, and it is usually about a third of what you had. Enrol now and start the first lesson today.
Who this course is for:
- Specialists who know the subject and lose the room in the first three minutes
- Managers presenting results, plans and requests to people above them
- Consultants and analysts whose findings are correct and get no reaction
- Founders pitching to investors, clients or their own team
- Trainers and experts moving from small groups to larger audiences
- Anyone whose slide deck is a document that gets read aloud
- People who present well in a room and lose the audience entirely online