Essential Excel Features & Functions for Marketing Analytics
What you'll learn
- Essential functions for Marketing Analytics
- Features to enhance marketing analytics
- How to setup budget for various ad/channels such as Google Ads
- Learn how to use Solver - Excel add-on
- Basic understanding of Excel
Excel is one of the most used tool for data analysis by marketers, marketing analysts, web, SEO and digital analysts.
In this course we will learn about some awesome Excel features and functions and see several practical examples of how to use them for your analysis. Not only do I teach excel functions and features useful for Marketing, Digital and Web Analytics but also you will get cool ideas about what data you can analyze.
What you’ll learn
Understand various types of errors Excel throws and how to fix them
How to suppress the error or replace them with more meaningful data
Learn different ways of combining data from multiple columns
Understand different types of cell references.
Bulk delete blank rows to clean your excel sheet data
Find duplicate rows of data, highlight them and/or bulk delete them
Learn how to use VLOOKUP - Uses search engine (SEO) keyword data as an example.
Learn Pivot Tables - Example: Digital Marketing Campaign Analysis
Find Optimal Campaign Budget Allocation with Excel Add-In Solver - This will change the way you allocate your marketing budgets.
Course requirements or prerequisites?
You should be familiar with the basics of Excel.
Who this course is for:
Anybody who wants to learn about some key features in Excel how to apply them to common data issues.
Digital & Web Analysts
Who this course is for:
- Marketing Analysts
- Data Analysts
- Anybody who want to take their excel skills to next level
- Search Engine Optimization marketers and analysts
- Email Marketers and Marketing Analysts
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.