
Welcome to How to Exceed Customer Expectations by creating more value every day. Please download the attached workbook that contains key slides and worksheets. Use it as you go through each lecture.
Explore how value differs for every customer, define the value zone as the product offering plus price, and connect expectations, perceived quality, satisfaction, and loyalty to driving repurchase.
Hyundai becomes a customer-first, value-driven brand by listening to real needs through ethnographic, touch-the-market research, defining the glamour mom, and shaping the Santa Fe.
Explore how needy customers define needs through value, emotion, and performance, then tailor messaging to their budget, timetable, and education-driven decisions.
McDonald's milkshake case study shows customers hire milkshakes for a 22-minute morning commute, revealing how observing jobs to be done guides understanding beyond breakfast assumptions.
Explore why customers hire your product by identifying the real job it fills and the value equals benefits minus cost, learned through interviews, field research, and price points.
Explore customer lifetime value as a long-term profitability measure, showing that multi-year data reveals that this year's high-volume buyers aren’t your best long-term customers, much like a balance sheet snapshot.
Calculate a customer’s lifetime value using duration, purchases per year, average order size, and gross margin, then compare CAC to LTV with a practical example.
Costco case study shows how price discipline, everyday value, and engaging in-store experiences build strong customer loyalty by exceeding expectations daily.
In today's hyper competitive market, your company needs a competitive advantage much bigger than just low prices. That advantage is value. But value may not be what you've been led to believe it really is. This course will provide key concepts, frameworks, and case studies to help you meet and exceed the expectations of your customers.
In this course you will learn how:
Every student who successfully completes this course will be better prepared to engage in the battle for new customers. This knowledge will also prepare you for a more successful career.