Ultimate Instagram Marketing Course - Everything Instagram

Welcome to our first module and essentially the framework for the whole course, in this module you will learn what is required to create an Instagram Marketing Strategy, with guidelines and tips for you to create your own Instagram Marketing Strategy. 

This lecture is all about settings your Aims and Objectives for your Instagram Marketing Strategy, we will guide you through key point you should follow when setting your aims and how this will relate to the rest of your strategy. 

Now that you've set your Aims, you need to define your target audience, this will massively help you with your strategy and content, in this lecture we'll talk you through the key points when defining your target audience and how to find them on Instagram.

In this lecture we will walk you through getting set up and started on Instagram, from creating your profile, choosing a profile picture and setting up business tools. Whether you're new to Instagram or already have an account, you will for sure learn a few things here.

Following up from getting started on Instagram, in this lecture we will give you a tour of the Instagram app and all it's offerings. Even if you there are a few hidden features in Instagram that you may not know of, so be sure not to give this lecture a miss.

Now it's time to get a crux into what Instagram is all about, and that is visual content. In this module we will teach you everything you need to know about content on Instagram, with guidelines, advice and best practice for producing the best practice on Instagram. 

We kick start this module looking at the purpose that drives content on Instagram, what these purposes are and how they're applicable to you. You can then decipher for yourself how to intergrate these purposes into your Instagram Marketing Strategy.

The second element of creating solid content is deciding on your medium, Instagram is no longer just for sharing photos, there is so much more you can do on there now. Learn all about different mediums of content in this lecture. 

The final element in the mix is the type of content you post. Instagram is driven by its users, and as users the popular content on Instagram has been largely been dictated by us. In this module we'll run through all the popular types of content on Instagram to inspire ideas for you and how you can use them as part of your content strategy.

The content triangle is a framework developed by Hopper HQ, to support to development of an effective content strategy on Instagram. Essentially the triangle takes each of the three elements, combining them to give you content ideas when you most need them. Find out more in this lecture. 

As Instagram is a predominately visual platform, how you appear on Instagram is very important. Feed Aesthetics is all about the look and feel of your page, with tips and advice on how you can improve this to enhance your performance on Instagram. 

Instagram can be complicated work if your not organised, and being organised on Instagram comes with many benefits. A content calendar is one way to solve this problem, in this lecture we'll recommend you a content calendar and provide advice on how to best utilise this.

To kick things off this module we're starting with some fundamental concepts and definitions when it comes to Instagram analytics, in this short lecture you fill learn every analytics term you need to know.

Now the main emphasis of this lecture is to teach all about how you can increase your reach and engagement on Instagram. This lecture is packed with guides, hacks and tips that you can integrate into your Instagram Marketing Strategy.

Instagram bots have been around for along time and alot of users use them, but what are they? How do they work? and ultimately are they safe for your account?

You may not have heard of Instagram Pods, it's a relativity new thing in the Instagram community, but they can help you massively drive engagement and boost your Instagram Profile. In this lecture we'll teach you how you can get involved with Instagram Pods or even set up your own.

A fundamental part of any marketing strategy is reviewing the performance, and that involves Analytics. Instagram has it's own analytics tool that generates amazing insights for you. In this module we'll cover Instagram Analytics.

Instagram Analytics is not available by default, there are a few steps you need to take to activate this. In this lecture we'll show you how. 

After accessing Instagram Analytics, you're going to want to know how to utilise it properly. In this lecture we'll take you through a tour of Instagram Analytics, explaining what each concept means and how it applies to your account. 

Finding the best time to post is possible the most fundamental action when it comes to driving engagement on individual posts. The best time to post varies for each and every account but in this lecture we'll show you how you can decipher what the best time is to post for your account.

Staying on top of your Instagram game can be a challenge, but techniques like scheduling your content in advance can help you with this. In this lecture we'll talk you through the benefits of scheduling and the tools you need to be able to do so.

Sponsored and paid ads are a huge part of Instagram, in this module we'll give you all the information you need to be able to set up ads.

Similar to content, there are many different types of ads, and they're not all in a photo format. In this lecture we will go through the different types of ads, so you can choose which applies best to your Instagram Marketing Strategy.

In the final part of this module we'll give you a step by step guide into creating, setting up and deploying ads on your Instagram account. It's really straightforward so don't be daunted, and follow the lecture.

Influencer Marketing is a new area in the social media space, and particularly huge in Instagram. This module will cover all you need to know about the Influencer Marketing world.

In the very first lecture in this module we will run you through the basics of Influencer Marketing, what is exactly is, the benefits of Influencer Markeitng, and finally whether or not Influencer Marketing is right for you .

If you've reached this far into the module, you'll want to know about Influencer Marketing, specifically. what defines a good influencer? Well this lecture will cover the foundations that make up a good influencer.

In our final module we look at how you can find and work with Instagram influencers and the best practice when working with an Instagram Influecner