
Discover typography essentials and typefaces to influence logo design and product design, through real-time logo studies and hands-on feel, in the evergreen typography design master class.
Learn how typography conveys a brand's face through logos. Analyze examples like Volkswagen and Lamy using Futura to express clarity, professionalism, and trust.
Explore how typeface choices and kerning shape logo design, branding perception, and premium language across famous examples, including minimalist and box design principles.
Explore how logo typefaces influence brand perception and meaning, with context-based judgments from Lidl’s branding to toy-like styles, and note expert typography resources like Jonathan Hopper and Apple’s fonts.
Explore typefaces through hands-on kerning, spacing, and upper and lower design, and discover how unconventional media like seashells shape unique typography.
Practice hands-on typography through an unconventional medium, using ink and seashells to create fonts and alphabets, learning by doing to gain tactile sensitivity to materials and design.
Learn to create typefaces through unconventional mediums, embracing ink, seashell patterns, and chopsticks to explore strokes and language like Tamil, while overcoming fear through feedback.
Explore the ideation process with self-critiquing design thinking to discourage bottle use through disruptive form and function. Examine flame-triggered caps, breakable seals, and ocean plastic impacts.
Explore the final solution and academic difference in German design through critique-driven bottle design, emphasizing design principles, process thinking, and social impact in Hannover.
About The Master Class:
This course teaches about typeface design particularly for the people who are starting up with typeface designing grooming as young graphic designers and product designs. Teaches the form of real-time case studies using logo analysis using drop caps using architecture and expressions and using unconventional mediums. One can learn about the attributes and technicalities of typeface designs particularly pretending to be lettering spacing KERNING,lettering etc.
Design philosophy:
As I used to say in my design courses, that design cannot be learned in the rot learning or Text book way of learning that you do through a chapter wise and remember some formulas that will yield you some solutions. Design is unique and when different people approach the same problems we will get different solutions based on the inputs that designer works on.
So design can be approached in the way of learning through the case studies and by doing action on your own to learn yourself.
Benefits of the Master Class:
Students can learn about end to end typography technical attributes such as spacing lettering, KERNING Etc.
Also with real-time case studies and examples of logos how the typefaces have been studied, how is that in colours typefaces and graphic elements can contribute meaning to the context.
Also a student can learn about unconventional typefaces and how to use it to our advantage to learn how to construct their own type and face its difficulties and pain points in detail and also a classroom project shared via that.
Also the student will learn about how to extract expressions from an architect or personality for creating their own typefaces and posters to create that same team in their work, let's say their architecture, their personal attributes, their characters, the dressing attire et cetera.
Also the importance of drop caps have been expressed and benefits of using drop caps have been discussed in detail starting from engagement of the user staying relevant to the context of choosing and beautifying the editorial text making boring paragraphs into interesting picture elements.
Also one will learn about how certain type faces such as sanseriff, serif, Futura have been studied and used practically for making the context suitable.