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Master Course : Event Planning and Event Management 2.0
Rating: 4.1 out of 5(136 ratings)
12,002 students

Master Course : Event Planning and Event Management 2.0

Event Planning, Event Management, Event marketing, Management Skills, Event planner, Party Planning, Wedding Planning
Created byDr. José Prabhu J
Last updated 7/2025
English
English [Auto],

What you'll learn

  • Learning the Introduction and importance of event planning and event management 2.0
  • Understand the types and stages of event planning and event management business benefits
  • Learning the event management business ideas and business plan
  • Learn event management business budget planning, event planning Vs event management Vs event marketing
  • Analyze how to start an effective event management business, how to become an event planner

Course content

2 sections • 7 lectures • 1h 5m total length

  • Introduction and importance of event planning and event management 2.013:44
  • Types and stages of event planning and event management business benefits10:43

    Explore the types and stages of event planning and management, from personal, leisure, organizational, and cultural events to exhibitions, product launches, and conferences, plus the business benefits and marketing value.

  • Event management business ideas and Event management business plan6:38

    Discover profitable event management ideas you can start with little capital, and learn to build a business plan with market research, swot, and client acquisition.

  • Event management business budget planning, event marketing Vs event management6:49

    Decide a budget, review past events, list items, and plan finances. Compare event planning and event marketing while coordinating event management tasks alongside sponsors, vendors, timelines, contingencies, and revenue estimates.

  • Effective event management business, how to become an event planner9:35

    Learn how to start an effective event management business and become an event planner by gaining experience and building a client network.

  • Event Management in Hospitality and Tourism Sector9:16

    Explore meticulous event planning and budgeting to deliver memorable experiences in the tourism and hospitality sector. Coordinate vendors, marketing, HR, and operations to optimize guest satisfaction and return on investment.

  • Event Management Strategies for Success with Public Relations8:36

    Plan PR-centric events with clear goals, audience insights, and a cohesive message to maximize media exposure, while budgeting, scheduling, venue choices, and media kits drive engagement.

Requirements

  • Basic event ideas and team management skills

Description

Master course in event planning and event management 2.0

Event planners organize everything from business conventions to weddings to educational conferences. Each detail of the event is tailored to the client's needs. Transportation, meeting locations, food service, lodging, and other services like photography and videography may be arranged by vendors.

Can you tell me what an event planner does?

From idea conception to programming and day-of logistics, an event planner is responsible for everything related to an event. In event planning, you're responsible for bringing visions to life and creating experiences.

You'll be meeting with clients, scouting locations, soliciting bids, managing vendor relationships, negotiating contracts, and managing budgets. You'll also set and manage clients' and vendors' expectations. You have to be strong to do it.

The definition of event management is:

The goal of event management is to organize a focused event for a target audience to achieve a goal.

In addition to technical skills, event managers are also creative and logistical experts. Event managers first identify the audience of each event and go out of their way to understand your brand and budget, whether it's a trade show, product launch, wedding, cocktail party, awards ceremony or sit-down gala dinner.

There are lot of event management businesses :

Party Planning

Wedding Planning

Personal Networking

Sports Management

Balloon Decoration

Sponsorship

Business Branding

Business Budgeting

Facility Management

Personal Branding

Floral Design

Brand Management

Facilitation

Balloon Art

Team Building

Here are the 7 major topics I'd like to cover in this master's:

1. Introduction and importance of event planning and event management 2.0

2. Types and stages of event planning and event management business benefits

3. Event management business ideas and a Event management business plan

4. Event management business budget planning, event planning Vs event management Vs event marketing

5. How to start an effective event management business, how to become an event planner

6. Event Management in Hospitality and Tourism Sector

7. Event Management Strategies for Success with Public Relations

Enroll now and learn today !

Who this course is for:

  • All UG and PG Business, Marketing, Event management students
  • All Interested students to learn about the event planning, event marketing and event management

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