Social Media for Special Events

Essential Tips & Tricks for Using Social Media to Increase Exhibitor ROI. Taught by Best-Selling Author Eric Schwartzman
Free tutorial
Rating: 4.7 out of 5 (149 ratings)
14,161 students
1hr 37min of on-demand video
English [Auto]

Effective Twitter Marketing at Trade Shows
Driving Booth Traffic with Social Media at Trade Shows
How to Find and Connect with Industry Influencers through Social Media at Trade Shows
How to Use Trade Show Exhibits to Search Engine Optimize Your Website
How to Use Email Effectively for Trade Show Marketing
Tips and Tricks for Building Your Online Social Network by Live Blogging Conference Sessions
How to Generate Advance Excitement via Mobile Apps
How Extend the Trade Show Excitement Long After the Show's Over
Best Practices for Using Twitte Hashtags at Trade Shows
How to Generate Leads From Your Session or Panel PowerPoint with SlideShare
Using QR Codes Effectively in Trade Show Exhibits
Best Practice for Designing and Using Custom Mobile Apps at Trade Shows
Case Studies: B2B Social, SXSW and National Biodiesel Conference
Case Study: Blogger Relations at Political Events
Case Study: Using Social Media to Advance Climate Change Awareness
How to book celebrity appearances at Trade Shows
Britney Spears, Hayden Panettiere and Ashley Tisdale: How to Book Celebrity Appearances at Trade Shows
Deep Dives on Foursquare, Facebook, Live Webcasts and more!


  • Basic knowledge of social meida
  • Basic knowledge of social networking for personal use
  • Basic computer and internet literacy


Social media for trade shows includes everything you need to know to increase the effectiveness of your next trade show investment.

Exhibiting at trade shows is the single most expensive lead generation channel.  Learn how to use social media to build advance anticipation before you arrive, generate more business on-site and extend the excitement after the carpets are rolled and the booth is packed up.

Taught by Eric Schwartzman, who has led trade show marketing efforts for some of the world's biggest brands at the most competitive trade shows, this course is packed full of easy to execute actionalble insights. Get this course for all your booth staff and start scaling social media engagement at your next trade show or conference.

This comprehensive course covers social media event marketing via websites, email, search engine optimization, blogs, Foursquare, Facebook, Linkedin, Twitter, YouTube, Flickr, SlideShare and Mobile Apps.

You'll also get case studies and extensive supplemental resources to get your trade show team up to speed on integrating social media into your next trade show exhibitor marketing effort.

Who this course is for:

  • Booth Personnel
  • Trade Show Exhibitors
  • Sales Professionals


Digital Marketing Consultant
Eric Schwartzman
  • 4.3 Instructor Rating
  • 19,214 Reviews
  • 286,207 Students
  • 20 Courses

I help clients convert mindshare into market share through owned, shared, earned and paid media.

• Freelance journalism

• White papers

• Guest editorials

• Primary research


• Commerce content

• Media relations

• Affiliate marketing

• Native advertising

• Local advertising

• Data visualization

• Podcasts

• Videos

• Content optimization

• Article briefs

• Editorial calendars

• Content operations

• Product landing pages

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.

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