Social Media for Special Events

Essential Tips & Tricks for Using Social Media to Increase Exhibitor ROI. Taught by Best-Selling Author Eric Schwartzman
Rating: 4.1 out of 5 (81 ratings)
9,939 students
Social Media for Special Events
Rating: 4.1 out of 5 (81 ratings)
9,939 students
Effective Twitter Marketing at Trade Shows
Driving Booth Traffic with Social Media at Trade Shows
How to Find and Connect with Industry Influencers through Social Media at Trade Shows
How to Use Trade Show Exhibits to Search Engine Optimize Your Website
How to Use Email Effectively for Trade Show Marketing
Tips and Tricks for Building Your Online Social Network by Live Blogging Conference Sessions
How to Generate Advance Excitement via Mobile Apps
How Extend the Trade Show Excitement Long After the Show's Over
Best Practices for Using Twitte Hashtags at Trade Shows
How to Generate Leads From Your Session or Panel PowerPoint with SlideShare
Using QR Codes Effectively in Trade Show Exhibits
Best Practice for Designing and Using Custom Mobile Apps at Trade Shows
Case Studies: B2B Social, SXSW and National Biodiesel Conference
Case Study: Blogger Relations at Political Events
Case Study: Using Social Media to Advance Climate Change Awareness
How to book celebrity appearances at Trade Shows
Britney Spears, Hayden Panettiere and Ashley Tisdale: How to Book Celebrity Appearances at Trade Shows
Deep Dives on Foursquare, Facebook, Live Webcasts and more!


  • Basic knowledge of social meida
  • Basic knowledge of social networking for personal use
  • Basic computer and internet literacy
Social media for trade shows includes everything you need to know to increase the effectiveness of your next trade show investment.

Exhibiting at trade shows is the single most expensive lead generation channel.  Learn how to use social media to build advance anticipation before you arrive, generate more business on-site and extend the excitement after the carpets are rolled and the booth is packed up.

Taught by Eric Schwartzman, who has led trade show marketing efforts for some of the world's biggest brands at the most competitive trade shows, this course is packed full of easy to execute actionalble insights. Get this course for all your booth staff and start scaling social media engagement at your next trade show or conference.

This comprehensive course covers social media event marketing via websites, email, search engine optimization, blogs, Foursquare, Facebook, Linkedin, Twitter, YouTube, Flickr, SlideShare and Mobile Apps.

You'll also get case studies and extensive supplemental resources to get your trade show team up to speed on integrating social media into your next trade show exhibitor marketing effort.

Who this course is for:
  • Booth Personnel
  • Trade Show Exhibitors
  • Sales Professionals
6 sections41 lectures7h 56m total length
  • Overview
  • About this Instructor
  • Promotional Materials
  • Housekeeping
  • Find Influencers to Engage in Real Time
  • Event Marketing Website Best Practices
  • Event Marketing Webpage Design Best Practices
  • Event Marketing via Social Sync
  • Event Marketing via Email
  • Event Marketing on Google
  • Event Marketing via Live Blogging
  • Event Marketing on Foursquare
  • Event Marketing via Audio and Video
  • Event Marketing on iTunes
  • Event Marketing via Search
  • Event Marketing on Facebook
  • Event Marketing on Linkedin
  • Event Marketing on Twitter
  • Event Marketing on YouTube
  • Event Marketing on Flickr
  • Event Marketing on SlideShare
  • Event Marketing with QR Codes
  • Event Marketing via Mobile Apps
  • Exhibitor Event Marketing Case Study: Film & TV Music Podcast
  • Organizer Event Marketing Case Study: SXSW
  • Organizer Event Marketing Case Study: National Biodiesel Conference Podccast
  • ROI of Social Media vs. Trade Show Marketing
  • Follow Up Resources
  • Social Automation: Aggregating Community with Social Sync
  • Keith Green on Event Marketing
  • Blogger Relations at Political Events
  • Using Social Media at Live Events to Fight Global Warming
  • HOW TO: Book Celebrity Appearances at Special Events
  • Event Marketing with Blogger Relations
  • Event Marketing for Conferences using Social Media
  • Event Marketing via Mobile Apps
  • Event Marketing with Live Webcasts
  • Event Marketing with QR Codes
  • Event Marketing on Foursquare
  • Event Marketing on Facebook

Multidisciplinary team leader
Eric Schwartzman
  • 4.2 Instructor Rating
  • 11,452 Reviews
  • 191,924 Students
  • 20 Courses

I help organizations turn content into contacts into cash through optimization, digital engagement and lead generation.

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.