Successful Events: Event Planning, Marketing & Management
4.3 (764 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7,689 students enrolled

Successful Events: Event Planning, Marketing & Management

Create a single successful event or event-series with effective event promotion, planning, management and monetization
4.3 (764 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7,689 students enrolled
Created by Alex Genadinik
Last updated 6/2020
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5.5 hours on-demand video
  • 4 articles
  • 43 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create a successful event series with a growing attendance
  • Monetize events in a most effective ways and get your attendees to maximize their spending
  • Get publicity and press coverage for your events
  • Get personalized help from the instructor if you have specific questions
  • Find the optimal price your events & learn top event monetization strategies
  • Learn when to make your events free and when to make them paid
  • Learn to use social media and SEO to promote your events
  • Use events to promote any business, even if your business isn't directly an event-oriented business
  • Get clients from events and make money from events
  • Understand how to avoid liability protection and whether you should get insurance
  • Learn how to hire staff
  • Join office hours with the instructor on GoogleHangouts and get your questions answered by an expert in a conversation, and be part of the community of this course
  • Desire to use events to grow your business and grow clients
  • Interest in creating a regular events series that grows attendance and revenue

Get bigger event attendance, more revenue, and a growing fanbase - all with this course.



  • Event promotion

  • Event planning

  • Event management

  • A new way to promote your business and convert event attendees into clients

  • New revenue stream

  • Learn to start an event series or a single event 


  • If you have years of experience in event planning and marketing - this might feel basic for you. 

  • If you are in wedding planning, only parts if this course may be relevant

If you are experienced in the event industry, this course might not be ideal for you. But you might still find a lot of useful tidbits that might help you do better and promote more effectively. Plus, I am here to answer questions, so if you have a unique situation, getting this course is a cheap way to get access to me, and ask me unlimited questions


This is a fantastic course about how to create successful events. The course covers important issues like how to price your event, how to promote your event, different ways in which you can make money from your event, and much more. 

I have created a successful event series in the past. With this course, you get the advice of an experienced event marketer on creating events, and making them a success. If you are a new event organizer, this event marketing and management course is a must! 

By the end of the course, you will feel that you are head and shoulders above where you were before you got started with the course, and you will be able to create successful events. 


I appreciate you and I am here to help.

Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 


  • Event marketing - I want your events to grow, so event marketing has the biggest focus in this event course.

  • Event planning - proper event planning is important for your overall event success. This is why you need to have a solid plan for what to do before, during and after the events, and I'll cover that in this event marketing, planning and management course.

  • Event management - your events will be much more likely grow and be successful if you manage them well, and new people come back and invite friends. So your events must be very high quality. This is why event management is extremely important, and I'll cover how to make your events run smoothly so that your attendees are happy.


  • Hobby and interest group meetings

  • Business events

  • Festivals and music shows

  • Small concerts and entertainment events

  • Technology events with speakers

  • Outdoor events as for hiking groups for example

  • Get more people for your city tours for city guides

  • Conference events (small conferences)

  • Charity events

  • Fundraisers

  • Meetups


I have created a successful event series in the past that had thriving attendance, made money, and was even once mentioned on NPR. I did it all by myself with no budget. In this course, I share exactly how you can achieve similar results.

If you are starting an event series, I know how you feel and the challenges you are facing. I was once exactly where you are now!


I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.


* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Free 15-minute coaching call (I don't sell anything and don't collect your email, just answer your questions)

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course


What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to help you achieve your goals. 


When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.


The course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 

Invest in your future. Enroll now.

Who this course is for:
  • Event organizers
  • Entrepreneurs
  • Small business owners
Course content
Expand all 81 lectures 09:42:24
+ What you need to create a great event series
1 lecture 03:40

In this part of the event management and marketing course you will learn what it takes to start a successful event series, or to run a single successful event. There are a number of elements of event management that have to go right for the event to be successful. You need a good venue, good marketing, great staff, and have a way to make money from your events. If all of these things go right, you will have a great event series that might turn into a business.

Preview 03:40
+ Event marketing
9 lectures 46:39
Top strategies to promote events
Creating an eye-catching event headline that will grab attention
Writing a compelling event description
New: How to find good event websites for promotion
How to run very cheap ads for an average of .07 cents per click from US audience
SEO for your event page
Repurposing your event content and doing content marketing with it
Getting a big audience from existing groups on your first week
Attend other events, see how they manage & network
+ If you are an event planner like party planner or wedding planner
1 lecture 05:33
If you are an event planner like party planner or wedding planner
+ Pre and post event marketing to generate buzz and keep audience engaged
7 lectures 23:55

Social media is a big part of your event marketing. In this lecture of our event marketing course, I explain what to do on social media prior to it happening to generate buzz and build up excitement and social media sharing so that more people can find out about it, and sign up.

Pre-event social media & email buildup checklist (also how to grow email list)
Collecting email addresses and social media contact from attendees

In this tutorial I explain how to do social media marketing during the proceedings of the day.

During event social media marketing and spreading the sharing
Facebook group idea
During event: Making people feel more welcome and promoting future events

In this part of our event marketing course, I explain what to do after the occasion has ended, and how to get people re-engaged. I explain how to post photos and videos to build up excitement and get people to sign up for your next planned occasion.

Post-event social media marketing
Should you blog to promote events and how to get free content
+ Publicity and influencer marketing for events
3 lectures 15:19

Part of your event marketing is getting publicity for your events and for your overall business if you have a business that you are trying to get attention to. So pay attention to this publicity tutorial, it can be quite potent to promote your project.

How to get publicity by finding and attracting influencers to your attendance
Resources and websites to get event publicity
How to find journalists who cover events in your area
+ Getting images to use for your event listings
3 lectures 07:52
Where to get free and very cheap quality, royalty-free images
How to make a Canva account
How to create your infographic so you can make more attractive posts
+ Event management
4 lectures 22:24

In this part of the event management training you will learn how to hire event staff, and the good practices of how to manage events and the staff that you hire, you will also learn about uniforms and dress code, and many more things related to hiring staff for your event series and managing that staff including paying your staff.

Getting staff for your event as part of your event management
Pitching event sponsors
Getting an event venue as part of your event management and event planning

In this part of our event management course, I explain how having event prizes and raffles can help you get sponsors and get their name out there with a fun raffle or game that people can win. It will make your event better, and help you with sponsors.

Prizes and raffles
+ Dealing with vendors
4 lectures 17:37
Types of event vendors
How to research vendors to make sure you hire the best
Vendor negotiation tactics to get a better price
Vendor negotiation continued
+ Event insurance
4 lectures 15:21
Types of insurance and when each is appropriate
Researching event insurance companies
Event waivers
How to get your waiver created