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30-Day Money-Back Guarantee
Marketing Marketing Fundamentals Event Planning

Successful Events: Event Planning, Marketing & Management

Create a single successful event or event-series with effective event promotion, planning, management and monetization
Rating: 4.2 out of 54.2 (941 ratings)
8,440 students
Created by Alex Genadinik
Last updated 2/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Create a successful event series with a growing attendance
  • Monetize events in a most effective ways and get your attendees to maximize their spending
  • Get publicity and press coverage for your events
  • Get personalized help from the instructor if you have specific questions
  • Learn to use social media and SEO to promote your events
  • Use events to promote any business, even if your business isn't directly an event-oriented business
  • Get clients from events and make money from events
  • Avoid liability protection and whether you should get insurance
  • Learn how to hire staff
  • Join office hours with the instructor and get your questions answered by an expert in a conversation
Curated for the Udemy for Business collection

Requirements

  • Desire to use events to grow your business and grow clients
  • Interest in creating a regular events series that grows attendance and revenue

Description

Get bigger event attendance, more revenue, and a growing fanbase - all with this course.

* JOIN OVER 7500 DELIGHTED STUDENTS WHO HAVE TAKEN THIS EVENT MARKETING COURSE 

THIS COURSE IS FOR YOU IF YOU WANT

  • Event promotion

  • Event planning

  • Event management

  • A new way to promote your business and convert event attendees into clients

  • New revenue stream

  • Learn to start an event series or a single event 

WHO THIS COURSE IS NOT FOR

  • If you have years of experience in event planning and marketing - this might feel basic for you. 

  • If you are in wedding planning, only parts if this course may be relevant

If you are experienced in the event industry, this course might not be ideal for you. But you might still find a lot of useful tidbits that might help you do better and promote more effectively. Plus, I am here to answer questions, so if you have a unique situation, getting this course is a cheap way to get access to me, and ask me unlimited questions

WHAT THE COURSE FOCUSES ON

This is a fantastic course about how to create successful events. The course covers important issues like how to price your event, how to promote your event, different ways in which you can make money from your event, and much more. 

I have created a successful event series in the past. With this course, you get the advice of an experienced event marketer on creating events, and making them a success. If you are a new event organizer, this event marketing and management course is a must! 

By the end of the course, you will feel that you are head and shoulders above where you were before you got started with the course, and you will be able to create successful events. 

I LOVE MY STUDENTS - UNMATCHED STUDENT SUPPORT

I appreciate you and I am here to help.

Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 

WHAT IS COVERED IN THIS COURSE

  • Event marketing - I want your events to grow, so event marketing has the biggest focus in this event course.

  • Event planning - proper event planning is important for your overall event success. This is why you need to have a solid plan for what to do before, during and after the events, and I'll cover that in this event marketing, planning and management course.

  • Event management - your events will be much more likely grow and be successful if you manage them well, and new people come back and invite friends. So your events must be very high quality. This is why event management is extremely important, and I'll cover how to make your events run smoothly so that your attendees are happy.

WHAT KINDS OF EVENTS CAN BE PROMOTED WITH THIS COURSE?

  • Hobby and interest group meetings

  • Business events

  • Festivals and music shows

  • Small concerts and entertainment events

  • Technology events with speakers

  • Outdoor events as for hiking groups for example

  • Get more people for your city tours for city guides

  • Conference events (small conferences)

  • Charity events

  • Fundraisers

  • Meetups

INSTRUCTOR'S EVENTS BACKGROUND

I have created a successful event series in the past that had thriving attendance, made money, and was even once mentioned on NPR. I did it all by myself with no budget. In this course, I share exactly how you can achieve similar results.

If you are starting an event series, I know how you feel and the challenges you are facing. I was once exactly where you are now!

INSTRUCTOR'S ENTREPRENEURSHIP BACKGROUND

I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Free 15-minute coaching call (I don't sell anything and don't collect your email, just answer your questions)

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course

OFFICE HOURS AND ONE-ON-ONE HELP - I GIVE MY PERSONAL TIME 

What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to help you achieve your goals. 

CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE   

When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.

MONEY-BACK GUARANTEE 

The course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 

Invest in your future. Enroll now.

Who this course is for:

  • Event organizers
  • Entrepreneurs
  • Small business owners

Featured review

Maria Memon
Maria Memon
51 courses
9 reviews
Rating: 5.0 out of 5a year ago
Fantastic Course! Money well spent! I am an event planner and this course has surely helped me increase my knowledge. I learned a few new tricks on how should I increase my attendees and how to market my event. I recommend this course to an event planner who is new and wants to learn some tricks and tips!

Course content

23 sections • 81 lectures • 7h 15m total length

  • Preview02:47
  • Preview03:40

  • Creating an eye-catching event headline that will grab attention
    07:14
  • Writing a compelling event description
    05:49
  • SEO for your event page
    05:12
  • Eventbrite and Meetup
    03:43
  • New: How to find good event websites for promotion
    05:28
  • How to run very cheap ads for an average of .07 cents per click from US audience
    08:32
  • Repurposing your event content and doing content marketing with it
    03:03
  • Getting a big audience from existing groups on your first week
    04:05
  • Attend other events, see how they manage & network
    02:36
  • Event title quiz
    2 questions

  • If you are an event planner like party planner or wedding planner
    05:33

  • Pre-event social media & email buildup checklist (also how to grow email list)
    04:06
  • Collecting email addresses and social media contact from attendees
    03:47
  • Facebook group idea
    03:01
  • Should you blog to promote events and how to get free content
    02:38

  • During event social media marketing and spreading the sharing
    04:31
  • During event: Making people feel more welcome and promoting future events
    02:47
  • Post-event social media marketing
    02:27

  • How to get publicity by finding and attracting influencers to your attendance
    07:19
  • Resources and websites to get event publicity
    04:11
  • How to find journalists who cover events in your area
    03:49

  • Where to get free and very cheap quality, royalty-free images
    03:30
  • How to make a Canva account
    00:52
  • How to create your infographic so you can make more attractive posts
    03:30

  • Getting staff for your event as part of your event management
    05:51
  • Pitching event sponsors
    06:25
  • Getting an event venue as part of your event management and event planning
    05:25
  • Prizes and raffles
    04:43

  • Types of event vendors
    06:49
  • How to research vendors to make sure you hire the best
    04:22
  • Vendor negotiation tactics to get a better price
    04:41
  • Vendor negotiation continued
    01:45

  • Types of insurance and when each is appropriate
    06:26
  • Researching event insurance companies
    04:20
  • Event waivers
    01:42
  • How to get your waiver created
    02:53

Instructor

Alex Genadinik
Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
Alex Genadinik
  • 4.4 Instructor Rating
  • 26,640 Reviews
  • 319,811 Students
  • 132 Courses

3-time bestselling Amazon author with some of my books used in universities and high schools across the country.

20+ time Udemy bestselling instructor.

- 10+ years in entrepreneurship

- 10+ years in SEO and marketing

- Coached over 1,000 entrepreneurs

When you enroll in my courses, you get:

- Personal care and attention: I host regular office hours for my students and reply to 99% of student questions within 24 hours and my goal is to reply within 1 hour.

- Instructor with deep expertise, proven success, and knowledge that is both theoretical and practical.

I am committed to student success and go the extra mile to help students in my courses succeed at whatever they are working on, whether it is planning, starting or growing your business.

More about me:

I am also the creator of top entrepreneur mobile apps with 2,000,000+ downloads,  host of a popular business and marketing channel on YouTube with 3,000,000+ views, successful affiliate marketer, a serial entrepreneur in many other fields.

I have a BS in Computer Science from SJSU, and after working as a software engineer, I wanted to take a bigger role in the businesses I worked in, and that is how I got into business and marketing. Today, I am a world-class marketer and successful entrepreneur.

What I am interested in now when it comes to business:

I am a productivity and emotional intelligence geek. I geek out on things like motivation, building healthy habits, and creativity.

Some of my own favorite topics that I teach:

I have seen any of my students succeed in Amazon eCommerce. Selling on Amazon can be very lucrative and I love seeing my students do well.

I also teach many SEO topics that I myself use all the time. They include link-building, keyword research, and using other sites like YouTube, Amazon, and even freelancing sites like Fiverr as search engines to get discovered when people are searching.

My interests outside business and entrepreneurship:

I like playing soccer, chess, dabbling in philosophy, lots of different music, creating music, and writing lyrics. Plus, I am always daydreaming about finally getting a dog (a rescue from a shelter, of course).

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