Event Management & Planning for Success
3.9 (33 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
106 students enrolled

Event Management & Planning for Success

How to Make Every Event You Plan Net Profitable.
3.9 (33 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
106 students enrolled
Created by Theresa Pinto
Last updated 1/2018
English
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 14 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Students will be able to design, develop and implement an event from start to finish. Clearly define goals and measure results.
Requirements
  • None
Description

This course is designed to teach the basic processes a successful event planner will utilize. Students will learn how to build an event from scratch, how to define what kind of event it is, develop clear goals with measurable results after the event is completed as well as how to generate net profitability. Students will also walk through revamping or refreshing an existing event to increase attendance, net profits and impact.

We cover everything from budgeting(revenues, expenses, trades) to marketing (social media, print, media, and invitations); sponsors (securing, engaging, retaining) to attendees (early bird sales, sell out, post event engagement). This course covers it all so that you can customize your workflow and process when creating any event, whether it is a community gala to a business conference. 

You need the right tools and you need to stay focused on the right tasks.

I will share with you all my tips, tricks and strategies I have learned over the last 25 years of event planning. Learn from my mistakes and learn how easy it is to build any event, at any time for any size audience when you have the right tools for the task.

Who this course is for:
  • Anyone who is interested in learning more about event planning
  • Nonprofit, association and chamber of commerce event staff
Course content
Expand all 27 lectures 01:52:19
+ Introduction
1 lecture 03:21

We begin at the end with this course. Introducing you to the 5 critical stages of successful event planning and management.

Preview 03:21
+ Resources & Tools
4 lectures 15:02
Past Event Materials, Historical Events Data
03:39
Templates, Checklists, Planners
03:47
Event Management Software
04:28
+ Planning
7 lectures 32:14
Critical Planning is Needed
01:17
3 Bucket System
01:32
Decision Tree
04:07
Budget: Pitfalls to Avoid
06:16
Extra, Extra - Budgets Are Too Important
10:00
More Budget Information
05:30
+ Sponsorships
5 lectures 20:54
Sponsorships Made Easy
01:22
Looking to the Past
01:22
Build the Value Proposition
08:02
Research Your Market
02:20
Call to Action
07:48
+ Marketing
5 lectures 21:35
Successful Marketing
01:39
Back Into Deadlines
03:50
Schedule for Flexibility
05:02
Design for Measurement
05:09
Going Beyond the Event Date
05:55
+ Follow Up
5 lectures 19:13
Follow Up, Follow Up
02:10
Social Media Rules!
04:14
Gotta Do the Budget
04:34
Never Too Early
05:46