Event Management & Planning for Success
What you'll learn
- Students will be able to design, develop and implement an event from start to finish. Clearly define goals and measure results.
This course is designed to teach the basic processes a successful event planner will utilize. Students will learn how to build an event from scratch, how to define what kind of event it is, develop clear goals with measurable results after the event is completed as well as how to generate net profitability. Students will also walk through revamping or refreshing an existing event to increase attendance, net profits and impact.
We cover everything from budgeting(revenues, expenses, trades) to marketing (social media, print, media, and invitations); sponsors (securing, engaging, retaining) to attendees (early bird sales, sell out, post event engagement). This course covers it all so that you can customize your workflow and process when creating any event, whether it is a community gala to a business conference.
You need the right tools and you need to stay focused on the right tasks.
I will share with you all my tips, tricks and strategies I have learned over the last 25 years of event planning. Learn from my mistakes and learn how easy it is to build any event, at any time for any size audience when you have the right tools for the task.
Who this course is for:
- Anyone who is interested in learning more about event planning
- Nonprofit, association and chamber of commerce event staff
Theresa is a 25 year chamber of commerce professional, who started at the bottom and worked her way up the career ladder in a short amount of time.
"It was an amazing statement to what could be achieved with passion and commitment; proving money does not solve everything. Innovative thinking and disruptive chaos work amazingly."
Working with small businesses, start-ups and nonprofits has been my passion.
Theresa does not sell people, product, ideas or programs she does not believe in. She also does not sell, she MARKETS; and there is a big difference.
"I have found over the years that if you are honest and passionate about whatever you are discussing, people listen and people buy-in to the passion."