Start a Greetings Card Business on Etsy from a Top 1% Seller

The range of envelope sizes and how they relate to paper size.

Visual look at the common types of envelope and the many variations available.

An in-depth discussion of the types of product packaging available. The pro's, con's and my recommendations.

An in-depth and visual discussion of the types of product packaging alternatives. Do you really need them? The pro's, con's and my recommendations.

An in-depth and visual discussion of the types of postal packaging options. The pro's, con's and my recommendations.

An in-depth discussion of card stock. What to look for when sampling and selecting a card stock and issues to be aware of.

A visual look at some of the card stock variations available. How to select the best card stock for your art style, and my recommendations.

Is a card creaser necessary? Visual demonstration of of how it works. Affordable and entry level card creaser recommendation.

Types of card creaser machine available and when to buy.

Is having a printer necessary for making greetings cards? Why not print on demand? What to look for when buying a printer for making greetings cards.

Is having a label printer necessary? When is time to invest? What are the label printer options available and do they integrate with buying and printing postage directly through Etsy?

Walkthrough of how to use the download to work out profit margin when selling on Etsy.

Download to work out profit margin when selling on Etsy (Version - GBP £)

What not to copy?

What's the difference between following trends and copying?

What is IP?

What are the types of IP?

Common examples of IP infringement on Etsy.

How does Etsy handle IP infringement?

What is the fair use doctrine?

When does this apply?

Problems with the fair use doctrine

What happened in the case IP infringement on Etsy in relation to the influx of Baby Yoda products in 2020.

What is a commercial license for font?

Why is it necessary?

Should I pay for font?

Where to find free fonts with commercial license included

Why to think about ink when designing greetings cards that you print from home.

Traditional greetings card layout rules. How Etsy is the exception to these rules. Why you may need to rework some of your designs if you go from selling on Etsy to selling in physical shops.

How to create a digital greetings card template. I will be creating the template in Affinity Designer but you don't have to purchase Affinity designer to mock up your greetings card design. Other similar design programs or free sites like Canva will have similar tools.

How to optimise your at home workspace for the greetings card making process and preparing orders.

What to think about and what to include when preparing an order.

What to think about and what to include when preparing an order with multiple items.

What to think about and what to include when preparing an order for a handwritten card direct to recipient.

Walkthrough of setting up a Etsy account and shop onboarding. Plus tips in the set-up process to make your life as a seller easier in the long-run.

Walkthrough of setting up the Etsy account section. Showing the necessary things to set-up before opening your shop and what you can leave until later. Plus tips and tricks.

Walkthrough of setting up the Settings section. Showing the necessary things to set-up before opening your shop and what you can leave until later. Plus tips and tricks.

Walkthrough of setting up the sales channel section. Showing the necessary things to set-up before opening your shop and what you can leave until later. Plus tips and tricks.

How to add listing photos?

What types of photos should you add?

How to write greetings card specific titles, tags and descriptions.

How to add greetings card specific variations and pricing options.

How to set up delivery.

The benefits of downloading the Etsy Seller App. Is it necessary?

What is Star Seller?

What are the rewards?

Are these rewards valid?

How is message response rate calculated?

What counts?

How to qualify for message response rate and protect your work/ life balance.

How is on-time dispatch and tracking calculated?

How to qualify for on-time dispatch and tracking and protect your work/life balance.

Dealing with carrier delays

How and when do you need to purchase tracking

What are the benefits of buying a postage label through Etsy? Covering Star Seller, IOSS and tariffs for international orders.

Answers to the common questions about Star Seller.

What are onsite Etsy Ads?

What is the cost per click?

Are they worth it?

What are offsite Etsy Ads?

Where do they advertise?

Are they optional?

What's the fee?

The difference between sales, discounts and targeted offers.

When to set them up in relation to greetings cards sales?

My recommendations based on which preform the best for me and theories why.