Etsy 2021 Masterclass: Setup, SEO, Social & Etsy Marketing

Learn about three key reasons why you should choose to sell on Etsy over other ecommerce platforms, and figure out whether your business idea is a good candidate for Etsy.

Review feasible product categories that can be sold on the Etsy platform without putting your store at risk. View other high performing stores in Etsy and analyze their business model.

This lesson will review what you cannot sell on Etsy. If not followed, your store and listings can be at risk of being removed. Make sure you follow these guidelines and protect your business.

Explore high-in-demand products and how to find profitable niches for your Etsy store. Take a deep dive into current trends and stress test these trends using some recommended tools.

Learn how to find trending niches using recommended tools for your Etsy store. Find a niche that will sell and make profit fast.

Use the promotional link to setup your store with 40 FREE LISTINGS upon launch. You cannot use this promotion after you've signed up.

This lesson reviews how to properly set up your Etsy shop account, including some key facts to improve SEO and avoiding unnecessary fees.

Create an effective brand with keywords and design elements.

Resources to help you create a logo for your Etsy brand.

We will review different places to brand your storefront throughout Etsy.

Use this link to obtain 40 free listings. Make sure to use this link upon creating your account for your store or else it will NOT work.

https://etsy.me/3qYX9s2

Use this guide to ensure you have high resolution images so your storefront can look professional on both mobile and desktop devices.

This is a short overview of the components of this section.

Understand the value of keywords, and how they drive listings in Etsy. Also learn about the different types of keywords.

Use recommended tools to find opportunities in the Etsy marketplace through keywords. Find and build a list of effective keywords to use in your listing.

Learn how to write a powerful SEO optimized title while working with some of the limitations built into Etsy.

Learn how to create an effective product description to optimize and convert sales. Also we'll be going through how to make this SEO friendly, and how to become a dominator in your keyword space.

Review pricing strategies, and how to properly price your product so that you remain competitive in your market space. We'll also look at pricing tactics and hacks used by marketers around the world.

We will learn how to use one of my favorite tools determine fees, costs and how to properly choose your payment gateway.

Let's break down the Etsy fees so you understand how much you're paying per listing and transaction.

Learn about different types of product photography and when to use them in your listing.

We'll review how to process your sale within your Shop Manager.

We will learn how to get your store kickstarted on Etsy with powerful reviews that gain consumers' trust and will boost your sales.

We'll go through bonus additions that you can do to enhance your customer's perspective of your small business in Etsy at the end of their experience to build a strong relationship and become a repeat customer.

Let's decipher the Etsy algorithm on building trust with the platform so that they can better promote and boost your listings.

Learn how to feature your listings so that your customers can find your best selling products fast, resulting in better user experience and faster conversions.

This is an overview of how you can optimize your overall listings so that it is maximized for SEO.

We'll review how to better enhance our storefront's SEO ranking so that Etsy can identify us as a dominator in this keyword space—this is something that is often overlooked by sellers.

In this lesson we will learn how to spy on our competitor's top keywords so that we can competitively emerge in top seller spaces.

Learn how to use this background technique on ranking your product to the first page of Etsy listings.

Help your customers navigate through your store as you grow the number of products across your storefront.

As your store grows, we will learn how to setup your own branded store in minutes off of the Etsy platform.

>>IMPORTANT LESSON!<<

This lesson will help you decipher who your users are and how to target them. It will help you learn how to best diversify your time so you're not spread thin across managing various platforms. It is a prerequisite to most of the marketing and advertising lessons in this course.

Learn how to drive sales and promotions on your Etsy store providing incentives for customers to purchase your products.

We will review the power of coupons including types of coupons on Etsy and how to create these in your Shop Manager.

Learn how to provide incentives to your customers by offering Free Shipping, and how to embed this into your business model.

Learn how to execute advertising methods used by businesses to find winning advertisements that convert.

Learn about how to ensure your products are searchable in third party search engines, such as Google.

We will learn how to target customers who have shown interest in our products, and help give them incentives to follow through with their purchases.

We will do an overview of email marketing, including government policies you need to follow to avoid lawsuits and how to bypass these for your Etsy store.

If you are considering email marketing, THIS IS A MUST or you can face thousands of dollars in fines. Email marketing is very important and it can be a free way to scale your shop in the future. You should implement this once you create your shop so that you can easily scale and promote as your Etsy shop grows.

Learn the different components of an email, and also some small hacks that can help your emails stand out from the hoard of inboxes. We'll learn how to leverage Aweber to optimize and send emails to our Etsy customers.

This is an overview of the benefits of external traffic and how this affects your overall storefront exposure.

Help drive sales and SEO rankings to your store by acquiring your own domain. This tutorial will guide you how to acquire your own domain and how to reroute it to your Etsy shop.

We'll review the best approach to social media. You do NOT want to open social media accounts just for the sake of it! Make sure you invest your time where it matters.

We'll review the value of Pinterest and how this can be a powerful sales driver for your Etsy shop.

We'll tackle learning how to promote your brand and products through Facebook, including groups, pages and advertisements.

Instagram is a great way to promote your products to a very targeted niche. Leverage your product shots into your Instagram feed, and learn how to provide solutions that your customers will care about, resulting in increased shop traffic. You will also learn about how to detect fake Instagram influencers. Also, this lesson teaches which Instagram pages you need to stay away from!