
Explore the basic principles of ethics applied to ai and the three primary areas of ethical concerns in ai.
Define ethics in our own terms and establish foundational concepts to ground how we understand AI, showing why ethics matter for content creators.
Explore the differences between ethics, morality, and the law, and learn to apply practical ethics in artificial intelligence usage. We emphasize context, nuance, and personal agency over blanket rules.
Explore the ethical questions in AI: data use and consent, sampling from previous work, and labor displacement. Examine transparency and disclosure around who uses AI and what is AI generated.
Examine where AI training data comes from and the consent, copyright, and compensation issues for content creators, with examples from visual art and audio AI.
Examine who benefits and who is harmed by AI, balancing efficiency gains with labor displacement, devaluation of skilled work, and concentrated profits, while resisting the inevitable fallacy.
Explore transparency and disclosure in AI use across a spectrum from spellcheck to final content. Learn to apply a practical framework, assess audience trust, and make conscious disclosure choices.
Ask three questions before using AI tools: what were they trained on, what human work am I replacing or augmenting, and would my audience know how I made it.
Explore ethical considerations for content creators using AI, focusing on high-stakes contexts, recognizing rationalizations, and pausing to test choices against peer standards.
Learn techniques for staying grounded as technology evolves and how content creators can adapt the questions they ask in a fast-changing digital landscape.
Explore how AI advances outpace fixed ethics, and apply an adaptive thinking framework to evolving issues like voice cloning, video generation, autonomous agents, and real-time AI for content creators.
Align your ai choices with core values such as authenticity and community, using them as a competitive advantage. When unsure, return to values to guide decisions.
Anchor your ethical framework by continuously following diverse ai news, policy updates, creator communities, and academic research, while listening to nuanced voices and avoiding hype or doom.
AI tools are in your editing software. In your writing apps. In your thumbnail generator. In the search bar you used to look up this course.
And somewhere in the back of your head is a little voice asking, is this okay?
That voice deserves a real answer — not hype, not doom, not a 40-page philosophy paper.
This course is the framework I use to answer it.
What this course actually is:
Not a hot take. Not a list of rules that go stale in six months.
A thinking framework you can apply to AI tools that don't exist yet.
About one hour. Dense, practical, and built for people with real work to do.
Ends with a certificate of completion you can share with your audience or employer.
What you'll walk away with:
The three core tensions sitting underneath every AI ethics debate — so you can spot which one is actually in play in any situation
A three-question framework you can run on any AI tool before you use it
A working understanding of where training data comes from and why that matters for your choices as a creator
A clear way to think about disclosure — when, how, and how much
Your own personal line on the AI involvement spectrum (tool → collaborator → ghostwriter → replacement)
A certificate of completion
Why this course:
No hype, no doom. Both extremes are useless when you have a project due Friday.
Made for creators. Not engineers, not ethicists, not policy people. You.
Practical, not academic. You can apply every concept in this course the next time you open an AI tool.
Short and dense. Your time matters.
Who this is for:
Content creators, YouTubers, podcasters, writers, designers, musicians, educators, and freelancers who already use AI tools — or are thinking about it — and want to be intentional about how. If you've ever felt uneasy and didn't know how to think it through, this is for you.
The technology will keep changing. The creators who thrive will be the ones who've already thought it through.
Let's go think it through.
— J