Professional Brand Identity on LinkedIn and Twitter

Name: Professional Brand Identity on LinkedIn and Twitter
Rating: 4.4 (16 reviews)

Create and nurture your online presence to make the best digital first impression.

Created byDigital Networking Academy LLC

Last updated 11/2023

English

What you'll learn

Why having your professional brand identity is a must-have, not a nice-to-have
What your professional brand identity looks like
The components of professional brand identity
Best practices to improve your identity
How to nourish your network and create meaningful connections
Enhance your Twitter and LinkedIn profiles

Course content

5 sections • 20 lectures • 59m total length

Introduction to Professional Brand Identity1:56
Meet your instructors at Digital Networking Academy!
What is your Professional Brand Identity?1:35
Let's talk about what we mean when we say professional brand identity and the importance of taking control of your digital narrative!
Go Google Yourself!
Google Yourself Challenge2:19
Let's see what your Google Search says about you!
Understanding your Professional Brand Identity

Twitter Overview5:00
Join Ally as she provides a high-level overview of Twitter followed by an on screen demo of the platform
Twitter Tips5:17
Ally provides some of the best tips to consider as you begin leveraging the platform
Tweetdeck Demo6:40
Want to take your Twitter game to the next level. In this session you will learn how to use Tweet Deck, a powerful tool to take advantage of the platform.
All about Twitter - Learning check

From Resume to Thought Leader3:27
By the end of this section, you will have a profile that highlights your expertise in your field.
Anatomy of the Profile - Headshot2:56
How to update your Headshot on LinkedIn2:11
If you haven't already, let's update your headshot together! Join Steve as he takes you step by step through the process of updating your headshot on LinkedIn.
Anatomy of the Profile - Cover Photo1:41
Updating your cover photo is an easy yet effective way to create some credibility on your profile. Let's explore some tips on how to do this effectively.
How to update your Cover Photo on LinkedIn2:12
Follow along with Steve to set up your cover photo on LinkedIn. Be sure to have a cover photo picked out ahead of time. You can also perform a Google Image search for your city skyline if you don't have a branded photo yet!
Anatomy of the Profile - Tag Line1:54
Your tag line is incredibly important to your professional brand. This tag line is your digital first impression with your audience! Join Steve to talk about some best practices around your tag line.
Anatomy of the Profile - About Me Seciton2:44
Now's your chance to really introduce yourself to your audience. This shouldn't be a resume summary. Join Steve as he talks about how to use this section to establish yourself as a thought leader in your field.
How to update your Tag line and about me section3:12
Hi there, it's nice to meet you! Indeed your about me and tag line are your digital meet and greet with your audience! Join Steve to learn how to edit this on your own profile.
Anatomy of the Profile - Featured Section2:56
The most valuable part of your profile is your featured section. Join Steve as he explores this section and what you can do to help enable your audience.
How to use the featured section of LinkedIn4:18
Join Steve as he walks through exactly how you can add dynamic content to your featured section of your LinkedIn profile.
LinkedIn - Learning Check

Becoming your Own Marketer1:32
Time to put your Professional Brand Identity to work! Join Ally as she talks through how to become your own marketer.
Social Media Dos and Don'ts5:37
What should you do and what should you avoid when leveraging social media. Join Ally as she walks through some best practices of how to become an effective digital networker.
Social Media Key Takeaways1:02
Join Ally as she walks through some best practices of how to become an effective digital networker.

Requirements

Twitter and LinkedIn accounts
Baseline knowledge of B2B sales and marketing
A drive to do better business online

Description

How do you present yourself online, and how do you get to where you want to be? In today's modern business landscape, developing your professional brand identity is crucial to building a meaningful network and leveraging your connections at the right time. In this course, you'll learn how to enhance your professional brand with tools and best practices that will be sure to leave an impact on your audience.

We'll walk you through how to break through the clutter by establishing your thought leadership, learning tips to keep in mind when generating your own content, setting the foundation to help you craft an effective tone of voice, and amplifying your defined professional brand identity.

We will also cover:

Laying the groundwork for understanding the rest of the lesson on identity and networking
Understanding the components of your professional brand identity and why it matters in the corporate context
Understanding your current footprint and learn how to take it to the next level
Learning more about the tools readily accessible to you

Digital Networking Academy courses are delivered to you in bite-sized modules and get straight to the point. Put your best digital foot forward to make lasting connections and generate real business outcomes.

Who this course is for:

The new B2B professional: Are you a new or aspiring B2B professional looking to improve your digital networking skills? Our courses cover everything from the essentials to advanced tips and tricks to get you started.
The current B2B professional: Our courses are crafted to meet you where you are in your career. Enhance your personal brand identity and harness the power of your research to create effective messages.
The C-suite: Kudos to you for being a life-long learner. Our courses will help you enhance the quality of your network and amplify your thought leadership to propel your business goals.

Professional Brand Identity on LinkedIn and Twitter

What you'll learn

Explore related topics

Course content

Introduction to your Professional Brand Identity3 lectures • 6min

All about Twitter3 lectures • 17min

Linking up with LinkedIn10 lectures • 28min

Becoming your Own Marketer3 lectures • 8min

That's a Wrap!1 lecture • 1min

Requirements

Description

Who this course is for: