Establish Your Identity Online
- 1.5 hours on-demand video
- 5 mins on-demand audio
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Understand your online presence and identity
- Establish social media account
- Understand the importance of being present
- Register your domain name and understand hosting
- A basic understanding of the internet and computer is helpful, but not required.
This course is designed to help anyone looking to establish their business identity online. The target audience for this course is someone trying to start a new business or someone who has a brick and mortar business that has not established themselves online. This course will also be valuable for any business that may have a single point of contact on the internet such as just a website or just a Facebook page.
The first section of the course looks at determining the type of identity the individual or business wants and then how to establish that brand. In this section we discuss presenting as a company versus a persona as well as resources for creating a logo and other images that may be needed.
In the second section of the course we walk the student step by step through the key online properties required to establish a solid foothold on the internet. We walk through the process of establishing a domain and website. Once the domain is established students are walked through setting up accounts on LinkedIn, Facebook, Twitter, and YouTube/Google. Additionally we talk about other resources that businesses need to examine to round out their presence depending on their specific niche.
The third section of the course takes a look at being present once the various social media accounts have been established. We look at methods for engaging potential customers both manually and by using some tools and tricks to reduce the workload and time spent online. Advertising is also covered in this section with a focus on Facebook and Google ad platforms.
- This course is designed for anyone looking to establish their brand online. If you have a business or are creating a business this course will walk you through the process of making sure you have a solid online presence.
This lecture provides students with an overview of establishing their identity online through various social media tools and how the course is laid out.
Creating an account at Google creates an account for all of their properties, including YouTube and Google+. After walking through this process we will take a look at the various accounts/services available.