Establish Your Identity Online
4.6 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,008 students enrolled

Establish Your Identity Online

Create your identity before someone steals it
4.6 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,008 students enrolled
Created by Kip Ferguson
Last updated 11/2014
English [Auto]
Current price: $12.99 Original price: $19.99 Discount: 35% off
14 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 5 mins on-demand audio
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand your online presence and identity
  • Establish social media account
  • Understand the importance of being present
  • Register your domain name and understand hosting
  • A basic understanding of the internet and computer is helpful, but not required.

This course is designed to help anyone looking to establish their business identity online. The target audience for this course is someone trying to start a new business or someone who has a brick and mortar business that has not established themselves online. This course will also be valuable for any business that may have a single point of contact on the internet such as just a website or just a Facebook page.

The first section of the course looks at determining the type of identity the individual or business wants and then how to establish that brand. In this section we discuss presenting as a company versus a persona as well as resources for creating a logo and other images that may be needed.

In the second section of the course we walk the student step by step through the key online properties required to establish a solid foothold on the internet. We walk through the process of establishing a domain and website. Once the domain is established students are walked through setting up accounts on LinkedIn, Facebook, Twitter, and YouTube/Google. Additionally we talk about other resources that businesses need to examine to round out their presence depending on their specific niche.

The third section of the course takes a look at being present once the various social media accounts have been established. We look at methods for engaging potential customers both manually and by using some tools and tricks to reduce the workload and time spent online. Advertising is also covered in this section with a focus on Facebook and Google ad platforms.

Who this course is for:
  • This course is designed for anyone looking to establish their brand online. If you have a business or are creating a business this course will walk you through the process of making sure you have a solid online presence.
Course content
Expand all 12 lectures 01:43:39
+ Introduction
3 lectures 23:55

This lecture provides students with an overview of establishing their identity online through various social media tools and how the course is laid out.

Preview 04:43

This lecture is a discussion on determining the identity that you want to have online. Depending on your focus and the direction you want to go, this could be either a traditional company/business or a persona.

Determining Your Online Identity

In this lecture we talk about establishing your brand through logos and images and how you can pick those images up through services like Fiverr and 99Designs.

Establishing Your Brand - Logos and Images
+ Stake Your Claim
6 lectures 53:14

The main part of establishing your brand online is getting establish in various online communities. This lecture provides an overview of this section of the course and the topics that will be covered.

Section 2 Overview

One key element is making sure you have a domain and have that set-up with a hosting account. This lecture walks you through the process of getting your domain and installing Wordpress on that domain.

Regsitering a Domain and Setting up Hosting

Learn how to set-up a Facebook page for a business. This lesson will walk you through the process step by step. In a later lecture we will look at how to manage the page.

Get Established on Facebook

Setting up a Twitter account is pretty straight forward. this lecture will walk you through the process and talk about sending tweets.

Get Established on Twitter

Creating an account at Google creates an account for all of their properties, including YouTube and Google+. After walking through this process we will take a look at the various accounts/services available.

Preview 09:32

Depending on your product or service there are many other places online that you may want to create your identity. Places like Pinterest, Vimeo, Vine or Tumblr might be valuable for you to establish your identity.

Preview 07:52
+ Be Present
3 lectures 26:30

"Build it and they will come" is not true when it comes to being online and social media. You must engage your audience and this lecture covers key areas that you must focus on.

How to Engage with Your Audience

Staying engaged can be time consuming. The tools and tips in this lecture will help streamline the process.

Tools and Tips to Engage Your Audience

To support your organic campaigns you may want to offer a little bit of a paid boost. This lecture provides a high level overview of Facebook and Google advertising.

Advertising with Facebook and Google