Create Your Business Vision And Mission

In this lecture, we will discuss how your vision, or lack thereof, impacts your employees. You will answer three big questions and what they have to do with the vision of your business. We will also talk about hormones that are involved in related neuroscience.

Download the Employees with Vision and Mission worksheet.

In this lecture, you will learn how to elevate your mission statement. We will review some techniques for taking your mission statement to the next level and you will answer some basic questions to get yourself started. Understand that your answers to these questions may change over time and that is okay.

Download the Elevating Your Vision and Mission worksheet.

In this lecture, you will synthesise all of your ideas into a rough draft of a mission statement. The end goal is to summarise your brainstorming into three to five actionable sentences. We'll go over five formats for mission statements that you might resonate with. If not, not to worry, you can also make one from scratch. After we're done, you should have a solid foundation of words to craft your mission statement.

Download the Mission Statement worksheet.

In this lecture, we'll discuss four possible tests for gauging your mission statement's efficiency: check-boxing, reflecting if it works on you, presenting it to a small team of stakeholders, and seeing if it is distinguishable. You can repeat these tests until you are satisfied with your mission statement.

Download the Testing Your Vision and Mission worksheet.

Now you are prepared to launch your mission statement. For your launch, you should schedule a meeting just for the mission statement and create a visual aid for your presentation. It should use the company colours, tagline, and mottos; and should be sent out to all the stakeholders in advance of the meeting. If you follow the steps outlined in the lecture, your mission statement launch will go smoothly and reinvigorate your organisation. Congratulations on making it this far in your journey! In the coming lectures, you will learn more about how to bring your mission statement to life.

Download the Introducing Your Vision and Mission worksheet.

In Section 3, we will discuss how you can integrate your mission statements into your organisation's strategy. Your mission statement should be the litmus test for all of your organisation's decisions and objectives.

In this lecture, we're going to break down the VMOSA process from the Community Tool Box. Once your objectives, strategies, and action plan are mapped out, you can put your mission to work for you and your company.

Download the Integrating Your Vision and Mission in Strategy worksheet.

In this lecture, we will talk about how your mission statement guides your marketing strategy. All marketing plans should support the company's mission statement. We'll discuss the steps to enact your mission statement into marketing and once we're done you should have a solid plan.

Download the Integrating your Vision and Mission in Marketing worksheet.

In this lecture, we'll go over how your mission statement affects and guides operations. You'll want to make sure your employees' individual goals fall in line with the goals of your organisation. And we'll also outline a cautionary tale about what happens when you don't enforce your mission statement daily. Once you've completed this lecture, you'll have made it to the end of the course.

Download the Integrating Your Vision and Mission in Operations worksheet.

Congratulations on completing the course! We hope you're ready to inject some new inspiration into your organisation. This lecture is a quick recap of everything we've covered. Best of luck with revamping or launching your new mission statement.