Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Essentials of MARKETING.
Rating: 4.4 out of 5(58 ratings)
2,267 students

Essentials of MARKETING.

A quick lesson on what is marketing, market segmentation and marketing mix.
Created byArdian Kurtolli
Last updated 11/2022
English

What you'll learn

  • Understand what is Marketing and its essence.
  • Basic concepts and processes of Marketing.
  • What is Strategic Planning and how is it done?
  • What is Marketing Mix?

Course content

6 sections • 6 lectures • 1h 14m total length

  • Introduction - Who am I? What will we learn?2:40

    A quick introduction to who I am and what are the chapters in this quick course. This is a straightforward explanation of the marketing concepts in my words. It is a simple guided presentation on what I think you should know regarding Marketing Management, Strategy, and Integrated Marketing Campaigns.

    Attached is the presentation for FREE so you can reference it if needed.

Requirements

  • No marketing experience needed. This is a course that I delivered to many offline students and new entrepreneurs. It is explained with my words in simple methods and examples for you to get an understanding of marketing and start thinking about marketing!

Description

It is a quick presentation I initially did in ALBANIAN for workshop training. I also delivered it as a presentation to a private audience, and then after translating it, I decided to make it a course.

It is a crash course for someone who wants to understand essential marketing and marketing strategy concepts.

We discuss what it is and how I understand Marketing. Since the initial audience had very little (almost no) knowledge of marketing, I tried to simplify the concepts as much as I could.

Why should we always have "value" in mind when we approach marketing? What are the processes of marketing?

What is Marketing Management, and which Marketing Concepts do we have? Which concept suits you and your company better? Are some outdated? Are some better than others?

Understanding Strategic Planning. Even if we are a "one-man-show" or a very small business, we should have some strategic planning. This would guide us to further create and tweak our marketing strategy.

How do we segment a market? What is the correct audience for us? How can we position ourselves and differentiate our product or service in comparison with the competition? What tools can we use here?

What is Marketing Mix? What are the good old four P's that everyone mentioned? Why should we look at that also from a consumer perspective?

What is an Integrated Marketing Strategy?

And much more! Consider this as a small initial talk between us and as a quick introduction to marketing concepts!

Who this course is for:

  • Young entrepreneurs and students who want to understand on its core what is Marketing about.

Report abuse