Essentials of Digital Marketing and Ecommerce
What you'll learn
- Selected Terminology
- Marketing Funnel & Campaign
- Major Skills of a Digital Marketer
- User Intent
- Programmatic Advertising
- Active Websites & Blogs
- Essentials of E-Mail Marketing
- Affiliate Marketing
- Marketing Tips for Social Media (Facebook)
- SEO & SEM
- Electronic Commerce
- How to make money as an individual?
- Voice & Visual Search
- Featured Snippets & People Also Ask
- Data Analytics
- PWA : Progressive Web App
- Skyscraper Content
- The course is made in an easy way so to grasp even technological aspects...yet please be aware that technology is always changing and hence we both have to stay up-to-date like now to embed a landing page on Facebook one needs to achieve a certain number of likes !
This course is built on stages so to ensure understanding for the ones who are not familiar with the digital marketing field. If you want to learn or know the most important elements in digital marketing and ecommerce in a return on investment issue and great time management means, then this course is for you as it will give you a potential launch to explore more. You will be familiar with all the major terminologies in this field such as conversion, bounce, cost per thousand impressions (CPM), engagement, pay per click, remarketing, persona, negative keywords, long-tail keywords, cloaking, user generated content, user experience, user intent, micro-moments, retargeting, programmatic advertising, neuromarketing, snippets, geomarketing, progressive web applications, skyscraper and evergreen content and landing page. You will learn about active websites and blogs, E-mail marketing, affiliate marketing, search engine optimization SEO, search engine marketing SEM, social media marketing SMM (focusing on Facebook), electronic commerce, how to make money as an individual and more.... The final stage of this course is major as it explores all the latest trends in digital marketing. This is a course to start with specially if you are new to this field and also serves other levels, so jump in !
Who this course is for:
- Digital Marketers
- Affiliate Marketers
- Ecommerce Starters
- Companies to boost further their websites, blogs, social media and E-mail marketing and alike
I had the service/tourism science in my blood for more than twenty years. I follow a unique teaching/training style that incorporates memory enhancing techniques, emphasis on visual approaches and highly charged motivational schemes. Holder of 10+ IATA/FIATA diplomas…, advanced certificate in teaching English (TEFL), Master of Science in electronic tourism management…My academic achievements in tourism, freight and business are from Canada, United States of America, England, Switzerland, Greece, Malta, Dubai, Fiji, and more. I have a broad travel experience of over 60 countries. I believe my achievements are almost ideal to be a corporate trainer in an international company.
I have taught in several universities and trained major international companies.
I am more than delighted that I have gained some experience with MSC - Mediterranean Shipping Company Lebanon (Freight) and with MSC Cruises Lebanon and thus acquiring almost the ultimate education and after that the relative experience...