Complete Video Production for Businesses, Bloggers & Tutors

Name: Complete Video Production for Businesses, Bloggers & Tutors
Rating: 4.3 (11 reviews)

Become a master of the most engaging form on media on the web and use it to build a loyal audience. No fluff, no jargon.

Created byDavid Kilkelly

Last updated 9/2018

English

What you'll learn

Produce professional video to help build their business or blog.
Understand the video making process so that they can effectively outsource it.

Course content

5 sections • 15 lectures • 2h 53m total length

The 7 Essential videos you need for success (video 1 & 2)5:58
Video can be used in a number of different ways to connect with an audience. Planning the Show lays out a coherent strategy for your business and helps you think about what you need before you start to film.

In Part 1 we look at:

1. Introduction videos. This video is a great starting point to introduce yourself and your services to potential clients.

2. YouTube videos. You Tube can provide a great source of traffic for businesses that use video. We discuss how to create You Tube videos that will give your audience value.

By the end of this Tutorial you will be able to plan out your video marketing strategy and identify which videos you need to produce.
The 7 Essential videos you need for success (videos 3, 4 & 5)8:04
In this video we look at:

3. Landing page video: Specific landing pages are used to increase conversion rates and stop potential clients being distracted by other options. Video is perfect to capture attention on these pages.

4. The Blog Video. Once you have built your email list you can nurture your audience by sending them regular posts and tips that are valuable to them.

5. The Sales Page video. How can you use video to communicate your product to potential clients? What questions do you need to answer?

By the end of this Tutorial you will be able to plan out your video marketing strategy and identify which videos you need to produce.
The 7 Essential videos you need for success (videos 6 & 7)5:12
In this video we look at:

6. The Sales Page video. How can you use video to communicate your product to potential clients? What questions do you need to answer? How long does this video need to be?

7. The Thank You/Up-sell Video. Why is is vital to follow up your sale? What are your options with this video?

By the end of this Tutorial you will be able to plan out your video marketing strategy and identify which videos you need to produce.

The secrets to choosing the correct camera.9:42
In this tutorial we look at the different types of camera available and which one is most suitable for your needs. I cover the essential features you will need to look out for.

By the end of this tutorial you will have a good understanding of which camera type is best for your needs and which features to look out for when purchasing.
Mastering your camera. Top tips for professional results.11:16
The vital production component that most people forget about.15:02
Sound is one of the most important components to your production. With poor sound your story is lost.

But it's not just about what kind of microphone you use, it's about how you position the mic and also the location you choose to shoot in.

In this tutorial you will learn how to select the correct mic for your productin and how to avoid common pitfalls with recording sound.

Do you need a studio? Plus my guide to the alternatives.3:27
Where you choose to shoot your video should involve a blend of practical and aesthetic considerations. In this tutorial I outline the options you have and discusses the benefits of each.

By the end of this tutorial you will be able to select and manipulate a suitable space to shoot your video in and avoid common issues with space.
How to dominate the screen - an inside guide to growing you confidence on camera15:38
This tutorial covers one of the areas that people can feel most apprehensive about - presenting. I'll cover how to approach being in front of the camera and how you can prepare for that. We also look at how to plan out what you are going to say and how the edit suite can be your friend in creating fluent presentations.

By the end of this tutorial you will feel more confident about presenting your videos and have some actionable strategies to deliver coherent engaging presentations.
How understanding light can give your video the edge.13:01
Whether you shoot in a studio or out on location, considering the light of your environment is crucial to getting a professional look. In this tutorial we look at studio lighting but also how to work with the available light in any given space, both indoors and outside.

By the end of the tutorial you will have an understanding of how light works and how to make use of both natuarla and artificial light.

Editing with Filmora (2018)23:26
Editing made simple - Learn to edit in 30 minutes (part 1)19:16
Editing can seem scary but it doesn't have to be. This tutorial introduces the basics and utilizes a simple edit platform to ensure you can get results quickly and without prior editing knowledge.

At the end of this tutorial you will be able to construct a simple edit using Camtasia for Mac
Editing made simple - Learn to edit in 30 minutes (part 2)9:15
Editing Made Simple (bonus video for PC users)7:41
This video offers PC users the knowledge to adapt from the Mac platform to the PC platform for Camtasia.
Common mistakes to avoid when using music in your production.13:46
Music can make or break a production. In this tutorial we look at where you can source free and paid music and ask whether you even need it? We also look at fitting it to your production so that it doesn't intrude on the story.

By the end of this tutorial you will be able to identify where you videos will benefit from music and how to source and place it appropriately.

So you made your video - now what?13:10
So you've thought about your video, you've filmed it and you've edited it. The last piece of the jigsaw is getting up online. This tutorial covers different options for hosting and also looks at optimizing your video to get more traffic.

By the end of this video you will be able to selct an appropriate platform for your video as well as upload and optimize it for the web.

Requirements

We teach editing on Camtasia in this course.
The course starts from scratch so no previous video knowledge is required.

Description

This course will help you quickly master the skills you need to produce high quality video to use in your business, blog or social media. It is designed specifically for business owners meaning it is jargon free and tightly focused to cover all the key components of production in just three hours of training.

The course is divided into 9 tutorials that cover the following topics:

1. Planning for filming session.

2. Effective use of the camera

3. Sound recording and choosing the right environments for audio.

4. Lighting with both artificial and natural light.

5. Presentation skills and camera confidence.

6. Video editing tips and techniques.

7. Uploading content to the web.

My name is David and I'm a qualified tutor with over ten years teaching experience at graduate level. I have also run my own video production business for nearly 10 years.

At the end of this course you will be able to produce low cost, professional videos that will help you build a convincing online presence or brand.

Please note that this course was produce over 7 years ago and whilst the core skills for video production haven't changed much, some of the technology and processes have evolved.

For this reason the course has been reduced to the lowest paid tier.

Who this course is for:

This course is for business owners and entrepreneurs.
This course is for aspiring YouTubers, bloggers and vloggers.
This course is not for advanced film makers.

Complete Video Production for Businesses, Bloggers & Tutors

What you'll learn

Explore related topics

Course content

Planning The Show3 lectures • 19min

Camera & Sound3 lectures • 36min

Setting the Stage3 lectures • 32min

Crafting the Story5 lectures • 1hr 13min

Showing the World1 lecture • 13min

Requirements

Description

Who this course is for: