Essential SEO Training For Online Marketing

Understanding what the user is looking for and getting into their head is vital to picking the right keywords for your site. Don't forget: the phrases that are searched for the most frequently are usually the most competitive.

Don't just go for the highest volume phrases, really consider the intent.

Understanding different types of SEO Tags such as Heading Tags,Title Tags, Meta Description, ALT Tags

Body Copy - How to think about body copy as part of your on-page optimization strategy, as well as a breakdown of why keyword density just isn't important anymore.

Internal Link Anchor Text - Why the text you use to link to your content matters. Being descriptive about your linking can have a dramatic impact on your rankings

A summary of PageRank, Google’s “secret sauce” algorithm, and why it’s an important but overemphasized metric in SEO.

How to build links, teach the simple rules of link building.

Criteria for a Good Link – A deep analysis of what the difference between a "good" and a "bad" link is

Synthetic vs. Natural Link Profiles - how you can avoid some of the common mistakes newbies make. Show the preference of partial match and branded partial match anchor text.

More Thoughts on Links - More content on what makes up a good link, including criteria to strive towards and pitfalls to watch out for.

No-Follow vs. Do-Follow Links

Tell about few tricks you can use to recover from bad links pointing to your site. Also, mention in this lecture, that if website is recently hit by an algorithm change or site is de-indexed by Google, show how to file a reconsideration request

Link Building Tactics - Specific link building tactics for your off-page optimization strategy. Content includes guest blogging, blog comments, using testimonials and more

A brief overview of core technical website stuff, along with why URL structure matters to your organic search strategy.

Can't Find Your Page in the Index? - Here's the step-by-step procedure I follow when I can't find a page in the index.

Search engines view the www and non-www versions of your site as entirely different domains? Here's how to handle it.

Site Speed & XML Sitemaps - A brief overview of the site speed plugin and submitting an XML sitemap in Google Webmaster Tools.

Learn about Competitive Link Evaluation

Social Media & SEO - Social Media’s emphasis on search engine rankings.

Reputation Management - A summary on what reputation management is and why it’s important to take up as much “shelf space” for your brand name as possible

If your target market is global, here are some of the international best practices you need to consider before going live.

International SEO - rel="Alternate"- An overview of Google's rel=alternate tag.

Local SEO

Mobile SEO - The new rules for mobile SEO.

How to implement Google’s Authorship Markup on your site.

Panda Update - A summary of what happened with Google’s Panda algorithm update.

Penguin Update & Google's Disavow Tool - A summary of what happened with Google’s Penguin algorithm update, along with an overview of Google’s disavow tool.

Hummingbird Update - A summary of the Google Hummingbird update, structured data and schema markup.

Secure Search aka (not provided) - A quick summary of Google’s “Not Provided” update

Schema Markup - Background on Schema.org and schema markup.

Tools and Services I Use Here are the tools and services that are important when doing SEO.

Learn about Keyword Research

Learn about Keyword Mapping

Finalizing Keywords and URL Structure

Picking a Domain Name

Dreamhost & Wordpress

Installing a Wordpress Theme

Configuring Wordpress

Google & Bing Webmaster Tools

Google Analytics

Setting up your URL structure

Competitive Link Analysis

A quick summary of the important points covered in the entire Unit