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Keep shoppingEssential Guide to Starting & Running a Small Business
14 students
Essential Guide to Starting & Running a Small Business
Master key skills for starting and running a successful business in Australia – from finance to marketing and beyond.
Created byAutoBizOps .
Last updated 4/2025
English
What you'll learn
- What a mission statement is, the benefits and how to write one.
- What a customer avatar is, the benefits and how to create one.
- What an elevator pitch is, how it helps clearly identify your product or service and how to write one.
- The importance of a delivery strategy.
- Who professionals are, the assistance they provide in your business journey and how to select the right ones.
- The options available in structuring your business and what to consider when choosing them.
- Some of the registrations and obligations you will have when running a business in Australia.
- What insurances are and why they may be important.
- What financing options are available when starting and scaling a business.
- General systems essential in running a business and the benefits they provide.
- Where you may attract your customers.
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Course content
9 sections • 39 lectures • 1h 38m total length
Requirements
- No experience needed, this course will give you the basic understanding of things to plan for when starting a small business.
Description
Starting and managing a small business in Australia can seem overwhelming, but with the right guidance and knowledge, you can set your business up for long-term success. This in depth course offers a guide to help you navigate the essential aspects of business setup and management. You’ll gain practical insights into key areas such as business structures, financing, marketing strategies, customer engagement, and the insurances required to protect your business and employees.
In this course, you will explore the different business structures available in Australia, including sole trader, partnerships, companies, and trusts. Additionally, we’ll walk you through various funding options, from traditional bank loans and third-party lenders to vendor finance and utilising personal networks to raise capital.
The course also touches on the importance of business insurance, including essential coverage such as public liability, professional indemnity, and worker’s compensation. We’ll discuss how these insurances safeguard your business, helping to reduce risk and ensuring you remain compliant.
You’ll also learn what options are available to you when engaging with customers such as digital platforms like websites, social media, and Google Business Profile. Plus, discover how technology can streamline your operations through tools like CRMs, accounting software, and job management systems.
Whether you are starting a new venture or looking to enhance an existing business, this course provides the knowledge and resources to help you make informed decisions, optimise operations, and grow your business in Australia with confidence.
Who this course is for:
- Anyone interested in starting a small business and don’t know where to start.