
Learn the sell side report framework, its do's and don'ts, and how to present an investment idea using data gathering and the Barbara Minto Pyramid Principle.
Understand how sell-side equity research reports are prepared by analysts and strategists in brokerages or investment banks, covering industry analyses, with buy, hold, or sell recommendations guiding resource allocation.
Apply Minto's pyramid principle to Box Inc.'s IPO using S-1 data and financial models to decide whether to invest. Define report purpose, readers, and the main message at the top.
Standardize equity research reports by adopting a concise, uncluttered format, with active writing, clear conventions, consistent charts, and thorough risk discussion.
Substantiate every number with a reason in equity research case studies. Use clear, consistent nomenclature and explain growth drivers to help clients understand the impact of figures.
This course focuses on the skills needed for ER report writing in a professional way. You will learn the powerful method for transforming thorough research into a professional writing that’s clear, concise and compelling. Financial Institutions make thousands of reports everyday. How can you make your report stand out? Only by creating a compelling report. It's designed to take you through the stages of producing a real research report. All the assignments contribute to that aim. If you want to use the course in this way, you can have a real report, ready to publish, by the time you have finished. The course starts with simple ways to write and ER report. You’ll learn a method to help you produce reports more efficiently, and techniques to benchmark your work against objective quality criteria. The tools and techniques you’ll learn have been tried, tested. Effective research reports aren’t successful just because of the words you use – or what you know. Good writing means figuring out what you’re trying to say and why it matters to your clients. So, you’ll learn how to formulate your investment ideas quickly and efficiently, and how to support those ideas with logical arguments and coherent explanations. You’ll also be able to organize your ideas to fit the strategies we all use as readers to seek out what matters to us. All of these tools and techniques will save you time as a writer - and save your audience time as readers. You’ll also learn how to construct powerful paragraphs and stunning sentences, so that you can communicate your expertise without baffling your reader. And how to add warmth to your words so you forge a deeper connection with busy clients. Finally, you’ll learn simple techniques for proofing and polishing your work - so you can weed out embarrassing errors that could undermine your credibility as an analyst.