
Learn the sell side report framework, its do's and don'ts, and how to present an investment idea using data gathering and the Barbara Minto Pyramid Principle.
Understand how sell-side equity research reports are prepared by analysts and strategists in brokerages or investment banks, covering industry analyses, with buy, hold, or sell recommendations guiding resource allocation.
Identify the primary clients for equity research and classify reports into five types: initiation, industry/sector, strategic or economic, quarterly/annual result updates, and flash reports.
Develop equity research insights by mastering data analysis, financial modeling, and forecasting to produce valuation-based buy, hold, or sell recommendations using DCF and relative multiples.
Apply Minto's pyramid principle to structure equity research reports, creating a clear hierarchy that answers purpose, primary reader, main question, and main message for coherent, readable analyses.
Apply Minto's pyramid principle to Box Inc.'s IPO using S-1 data and financial models to decide whether to invest. Define report purpose, readers, and the main message at the top.
Using minto's pyramid principle, the lecture shows Future Cars, Inc. concluding to invest in South Africa after data analysis. The market is attractive with high demand for small family cars, no competition, and profitability from low costs and higher revenues, aided by abundant human resources and an established plan.
Identify the front-page anatomy of an equity research report, including the buy recommendation, catchy headline, stock data, performance graph, and crisp valuation and risk notes.
Contrast good and bad equity research reports using a Bonanza case, focusing on readability, concise front-page data, and a clear buy rationale with key metrics.
Identify why reports fail by examining poorly structured, overly detailed, and ill-targeted reports that confuse readers, disrupt logic, and fail under time pressure.
Learn the do's and don'ts of equity research report writing, from delivering a clear, persuasive investment idea and concise pyramid structure to timely insights that avoid PR and overlong explanations.
Standardize equity research reports by adopting a concise, uncluttered format, with active writing, clear conventions, consistent charts, and thorough risk discussion.
Analyze case studies on equity research report writing, focusing on concise formatting, pattern consistency, and space-saving abbreviations like 1Q509, while presenting growth with yoy or qoq.
Substantiate every number with a reason in equity research case studies. Use clear, consistent nomenclature and explain growth drivers to help clients understand the impact of figures.
Explore how to write valuation discussions in equity research via a case study, detailing price objectives, sum-of-parts valuation, and segment-based methods (P/E, price-to-book value, EV upon sales, DCF) with risks.
Learn to use readability statistics in Microsoft Word to assess words per sentence, characters, and passive sentences, and tailor Flesch reading ease and Flesch-Kincaid grade level for equity research.
Learn how sell side reports are structured from data analysis to conclusions using the Minto Pyramid Principle, with focus on quarterly updates, initiation reports, and sector reports.
This course focuses on the skills needed for ER report writing in a professional way. You will learn the powerful method for transforming thorough research into a professional writing that’s clear, concise and compelling. Financial Institutions make thousands of reports everyday. How can you make your report stand out? Only by creating a compelling report. It's designed to take you through the stages of producing a real research report. All the assignments contribute to that aim. If you want to use the course in this way, you can have a real report, ready to publish, by the time you have finished. The course starts with simple ways to write and ER report. You’ll learn a method to help you produce reports more efficiently, and techniques to benchmark your work against objective quality criteria. The tools and techniques you’ll learn have been tried, tested. Effective research reports aren’t successful just because of the words you use – or what you know. Good writing means figuring out what you’re trying to say and why it matters to your clients. So, you’ll learn how to formulate your investment ideas quickly and efficiently, and how to support those ideas with logical arguments and coherent explanations. You’ll also be able to organize your ideas to fit the strategies we all use as readers to seek out what matters to us. All of these tools and techniques will save you time as a writer - and save your audience time as readers. You’ll also learn how to construct powerful paragraphs and stunning sentences, so that you can communicate your expertise without baffling your reader. And how to add warmth to your words so you forge a deeper connection with busy clients. Finally, you’ll learn simple techniques for proofing and polishing your work - so you can weed out embarrassing errors that could undermine your credibility as an analyst.