
Discover why guests join your show by focusing on their needs, audience value, and promotional opportunities, and frame your offer as a win-win with stories and credibility.
Master a simple outreach trick by contacting authors of newly released Amazon books to invite them as podcast guests, using personalized messages and a few key talking points.
Discover how to locate podcast guests on Amazon by browsing new releases in relevant categories, assess marketing via reviews, and target authors with few reviews for outreach.
Use keyword research and Google advanced search to surface recently published content, then build a blog contact list, use Hunter to gather emails, and pitch a 30-minute rapid-fire interview.
Discover how to find podcast guests on social media using Facebook groups, Twitter advanced search, and Instagram hashtags to identify and reach potential guests with targeted messages.
Explore using HARO and BuzzSumo to find expert guests, assess fit and audience reach, and boost credibility, helping you secure high-quality podcast guests.
Learn how to attract podcast guests through practical outreach and word-of-mouth channels, identify win-win guests, and elevate interview quality by asking better questions and creating a relaxed, engaging vibe.
In the resources section, I'll include two simple outreach templates that I've used to book guests on my show. I hope you find them to be helpful. Please customize them as you'd like. I have my virtual assistant send them out, so they are written from that perspective. These EXACT templates have gotten me dozens and dozens of interviews. For a more high profile guest, you may need some more credibility indicators.
Learn a simple, time-saving approach to email outreach using templates and a chrome plugin to paste prewritten messages without formatting, with tips to customize for each recipient.
Learn to automate podcast scheduling with a tool that provides time zone detection, notifications, calendar invitations, guest information questions, and flexible free and premium tiers.
This is an easy free tool that you can use to screen/book guests. I would recommend something like Calendly over this tool, however, it can be a nice easy form to link to from your website, or to mention on your podcast for those who might be interested in being interviewed. This way, you aren't overloaded by emails and you don't have to screen each person with the same questions.
Hire a virtual assistant to reach out to podcast guests via Upwork, automate outreach, and secure one guest per week.
Research your guest with Google, their ventures, topics, and past appearances; capture notes, reference prior coverage or pursue new material, and warm up your voice to build confidence and rapport.
Take notes during interviews to stay on track, connect guest points, and avoid awkward pauses. Use simple tools like a notebook or thinkers notebook to capture insights for your audience.
Tailor a concise pre-interview warm up to connect with any guest, balancing emotional and informational goals to calm nerves, set expectations, and keep the interview on track.
Learn to prompt guests to tell stories and sprinkle anecdotes throughout the interview to captivate listeners. Use story structure and targeted questions to reveal epiphanies and emotional insights.
Leverage storytelling and targeted questions to elicit authentic emotions from guests, creating emotional depth and engaging back-and-forth rapport that enhances the audience’s experience.
Build your email list to drive traffic to new content and nurture ongoing relationships with podcast guests, turning interviews into future collaborations.
Learn to secure higher caliber podcast guests by leveraging referrals and requesting introductions to good fits. Build rapport during the interview and invite guests to recommend industry connections.
Set up a special audience deal with a guest, like a 20 percent discount or coaching session. Drive a win-win for guests, listeners, and you.
Do you wanna host GREAT podcast interviews?
I'm talking about episodes that really impact your listeners, and bring authenticity to your show.
Whether you're struggling to get guests for your new podcast, or you wanna spice up the interviews you're conducting, this is the course for you.
I've developed a simple step-by-step process for attracting killer podcast guests, automating the booking process, and once you're live, bringing a bit of magic to your show.
This process will make it so that you never are without an upcoming podcast interview. You'll never have to worry about getting great guests. What's more, you won't have to manually do anything. Just sit back, relax, and watch your schedule fill up fast with interviews.
The first part of this course is laying out that system that you can use to take over your current booking process. It will streamline everything for you, and make it far more efficient. This includes:
Tricks for finding high-caliber podcast guests
Easy ways to fill up your pipeline
A streamlined approach to automate your guest outreach
New strategies to "mine for experts"
The next part comes into play when you're actually live with a podcast guest. I'll share with you some of my best kept secrets for coming up with great questions that leave your audience wanting more.
These questions are specifically designed to get the best material out of your podcast guest, so that they're not just regurgitating the same canned answers they give every other interviewer. You'll learn:
The exact questions I use on a daily basis
Nifty little tricks for developing an "authentic moment"
A new approach to having a Howard Stern-Like magical appeal
Practical ways to get the most value of your interviews
By the end of this course, you'll walk away with a war chest of practical tactics for upgrading your podcast interviews so that you can make your show stand out from every other podcast.