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Entrepreneurship mindset: 50 MBA mindset of entrepreneur (2)

Name: Entrepreneurship mindset: 50 MBA mindset of entrepreneur (2)
Rating: 5.0 (2 reviews)

ENGINEERS: Entrepreneurship is to undo your schooling. Fifty notes to well schooled smart achievers.

Created byChang Liu

Last updated 9/2025

English

What you'll learn

Things engineering schools do not teach ... but critical for startup and entrepreneurs.
We use fifty short lessons to illustrate such vital concepts.
50 pictures, 50 concise lessons. Quickly gain multiple perspectives in straight honest talk based on experience.
Entrepreneurship is multi-faceted. Learn all the perspectives quickly - technology, invention, business, investment, management, value proposition, etc.
Entrepreneurship is approached in multiple stages: learn how to turn yourself into an entrepreneur.
Entrepreneurship is conducted within the supply chain and ecosystem - learn why they are important.
Understand the barriers for smart people and great ideas to turn into reality.
Art of selling. Step by step startup. The supply chain magic and how you use it.

Course content

8 sections • 56 lectures • 2h 35m total length

Introduction1:15
Here is a absolute straight talk about successful engineering becoming successful entrepreneur. You must hear this. No one teaches.
The second in a series of 100 illustrations, 100 short lessons. This course brings rapid fire exposure about many facets of entrepreneurship. If you have not started, it will save you time. If you have started, it will guide you in critical ways and save you time.
Why a picture by picture style introduction?1:39
There are many courses and books, but they only cover theoretical aspects of a number of topics. They don't make students fully aware of the 3D situation at hand.
Entreprneeurship is undo your smart schooling, everything.9:55
Why schools don't teach entrepreneurship?
Let me explain to you in absolute clarity. I was an engineering professor turned entrepreneur with six startup experiences. I know what the schools don't want you to know, especially if you are an engineering, STEM students and coder.
Why some great companies are started by students or even teenagers? they drop out school with no consequences to their success.
Why well educated and well schooled adults seem to struggle in entrepreneurship? Many such stories are hidden.
Entrepreneurship indeed has nothing to do with schooling. In facts, school indoctrination often hurts our business instincts. Entrepreneurs must fight against own schooling. Entrepreneurs must unlearn schooling.
Entrepreneurs don't need to skip school, but schools don't help entrepreneurship.
It is like entrepreneurs don't need to skip eating and physical exercises, though such things don't help entrepreneurship at all.
Schools and entrepreneurship is separate.
Entrepreneur is but a fancy term for being a businessman. It is not about inventing things using your imagination. This is because, no matter what you invent, you must sell them yourself.
Schools teach try knowledge, where entrepreneurship is play - but rather hard play.
What is a personal success?1:50
How does one become "successful" - is it money, or fame, or work?
The demand of middle class money0:49
Don't fall for the "middle class" trap - a middle class man will find it hard to be entrepreneur.
No one needs to be an entrepreneur. It is extracurricular work beyond schools and jobs. It is much easier to get rich on your job, no matter if you like it or not.
Update 2025: Own your life platform while young1:43
Most people spend all life being a great student, being a great employee, and doing a good job. At the end of career, you will feel short changed.
1. the inflation and taxes eat away your incom;
2. as you advance you can never execute your own ideas and absorb risk.
Entrepreneurship is an alternative to a life on jobs. Become owner of a business is a privilege, but you must earn it through risk taking. If there is reward and no risk, then it will never be rewarding becasue everyone can do it.
Here is a case study of Etsy in 2025. The company was a tech startup with happy customers. However, it is still experiencing growing pain after 15 years. The point of startup is not to "get rich", and there is no guarantee of "bring rich". It is a way to learn, to experience, and to fight at the highest level of life.
2025: Prepare your lifeboat - your job can never satisfy1:01
In 2025, startup and skills to have your own platform is increasingly critical. Job can never make you rich and wealthy - it is not designed to do that.
In 2025, AI and GPT is increasingly challenge the old school teaching. Inflation and taxes is eating away your earnings and spending power. Every country is printing money like crazy without any hints of stopping.
The world is changing heavily.
If you are not the diner on a table, then you are the food.
If you are not on your own platform, then you are an NPC piece on someone else's platform.
If you don't have capital and principal, then you will never earn your way out of poverty.

The supply chain - end consumer, market, industry1:06
The layered penetration of a product to the end consumer - who has the "purchasing power".
The industry and supply chain0:39
Supply chains have sub-chains, and the chains tangle into an industry.
Business, industry, markets0:29
Many industries form the business world.
Coca Cola = go big or go home1:40
How large companies provide value - extremely investment, extreme efficiency, and extremely low price.
S-curve1:36
The S-curve is how innovation and technologies trends diffuse through society. Be aware of the academic fake S-curve peak.
The smiley curve1:00
The business world is divided into three camps: the designer (brand owner), the manufacturer, and the marketer.
The startup dive chart and startup curve2:06
The startup is a deep dive - here is the dive chart in terms of time, capital, protection, and caution.
PESTEL - Political, economic, societal, technological1:34
Don't "make disruption". Use disruption.
Westinghouse - inventor and marketer2:30
A short case study of Westinghouse air brake company's successful marketing.
Westinghouse is a master enterprise builder that regretfully not given a lot of coverage. For one, he is Tesla's boss.

Preparedness check - with bingo cards4:48
A partial check list for your startup journey = gear check.
Finishes and classifications1:13
The different types of starters and kinds of finishes. At start, design for the finish.
Assemblying the pieces of business - products and customer free style match1:11
Business is free style assembly of products, buyer and store. Pick your marketing and lead styles.
The Key to Entrepreneur Business Success0:44
The key has many teeth, each teeth has to be designed right.
Creating species: business is a species in the ecosystem1:26
A business is a species - it helps other species survive in the ecosystem, fed by customers.

Build a good store or there is no place to sell your products0:31
Building a good store in a suitable market is your responsibility. No one will help.
Funnel and channel - acquire and grow2:03
A store must have unique method of attracting customers. This is more secretive than the idea.
Grab pricing control power1:20
If you can not control the price and the cost, you might as well not do business.
Price has nothing to do with cost.
Price is determined by middlemen.
Price is determined by competition.
Price is determined by your quality and familiarity.
Profit is controlling quality and cost2:21
Most entrepreneurs end up not able to sell what they can make, and can not make what sells.
Cultivating demand1:51
There is no such thing as need and want. The demand must be compelling, and the demand must be cultivated.
Selling is to give extreme value and scaling to monopoly1:14
If you want to become rich, you must offer very favorable price to customers.
Value is a proposition. Sales is acceptance.1:25
Marketing is like a man dating. You must work hard.
Value and scaling - capitalistic efficiency1:10
In modern industries, no scaling means empty value proposition. Solving problems is not enough.

Supply Chain diagram1:39
A supply chain is a orchestrated long chain of moving convey belts.
Middleman and supply chain1:22
Marketing means middleman - find what they mean to the innovator.
Supply chain and cash flow like a river0:53
The supply chain is a river or a highway - it ends with countless end consumers.
Two way flow of goods and money0:48
In a supply chain the goods and money travel in opposite directions. Outside of the supply chain there is not much going on.
Example of water melon supply chain1:52
Using water melon in the store as an example.
Supply chain and smiley curve2:46
Along the supply chain, customer payment is diced and dived. Whether you make money depend on your being on the supply chain. Whether you make profit is your game.

Four steps from student to entrepreneur2:35
Four steps to go from student to entrepreneur.
Nine steps from idea to business2:23
Nine steps to prove an idea.
Four stages from student to entrepreneur - by trial and error1:09
Four steps from student to businessman.
Four steps for company to grow1:39
How a company grows - from breakeven to profitable.
Steps from student to entrepreneur1:45
How students can become entrepreneurs.
Steps from product to buyer1:21
Steps for products to reach buyer.
School to success1:23
How can a student become an entrepreneur business person.
From products to merchandise0:47
Steps for an idea to become a merchandise.
The four steps of entrepreneurship - learn to sell1:15
What is the first step of entrepreneurship preparation? learn to sell.
The three pins of entrepreneur passage1:14
The three pins anyone must go through to grow.
The two tracks of life - how to build your business1:20
How someone with regular job can become entrepreneurs?

Creation, chance, and luck2:29
What is chance, luck, opportunity? how are they fundamentally different?
There is no empty space to chance upon1:22
The supply chain is a super high way - there is nothing to chance upon.
Analogy of drilling: no vacuum to chance upon0:58
Analogy of oil prospecting for entrepreneurship.
Business is building and maintaining track1:12
Analogy of laying railroad tracks for entrepreneurship.
If you have an idea - build it.0:36
What should I do if I have a truly fantastic idea?
All ideas must be validated.
All plans need to be adjusted.
Boat made of sand0:55
In entrepreneurship you go through an obstacle course, on a quickly sinking ship made of sand.
Summary: how to start? how to grow?1:05:15

Requirements

Prior experience is greatly useful, however, this class can be taken by anyone with an open mind.

Description

To change the world, change yourself first.

Higher education is just HIRED education. After that, you teach yourself.

Even if you go to Harvard undergrad and was a MIT chair professor - entrepreneurship is still a metamorphosis of yourself. Great entrepreneurs do not skip school, but they unlearn schooling. This is especially true for engineers, STEM students, and coders.

For CODER entrepreneurs - 60 minutes, 50 MBA concepts you must know to make entrepreneurship journey successful.

Entrepreneurship is a big puzzle. If you are a coder, programmer, STEM student or technical professional, this is made for you. Read potential investor's mind. Read the market and customers. Spend an hour, save years of struggle and regrets. Entrepreneurship is not aptitude, but attitude. MBA and investors are not smarter, but they know some things engineering schools never teach. We only cover the absolute essentials here.

Entrepreneurship is both about innovation and business. You don't have to go to business school, but there are some critical elements a technical founder/CEO must know. Although MBA does not teach someone to be entrepreneurs, founders without some fundamental understandings of the business world will be unpleasantly surprised.

Technical founders will regret and struggle forever if you don't know these. And most likely you don't know, because engineering and STEM teaching don't cover them at all. I am a technical founder of six companies - I know what technical people don't know. Here are fifty original diagrams I made during my journey of entrepreneurship.

I am a Caltech PhD in Electrical Engineering who spend 20 years as engineering school professor. I started six companies - I want to teach engineers what you must know at the minimal about business.

MBA investors are not all smart, but they know somethings that most founders don't. Founders will struggle forever if you do not get some essential concepts. We discuss 50 of them here in under one hour.

50 original teaching illustrations made by seasoned entrepreneur to tell the facts. Quick glance of MBA concepts.

Let's be honest. Entrepreneurship is one of the hardest things to teach and understand - it is learning and exploration much beyond classrooms and jobs. If you did not start building business as a teen, you don't have time to waste. You don't want to waste time on hope and euphoria. You want to cut to the heart of the game, and build your enterprise or products.

Many first time entrepreneurs would underestimate many challenges - and some never go beyond the wannapreneur stage. People either are stuck forever in ideas loop, or take undue risks by underestimating challenges. Understanding these risks, which are never discussed in books honestly.

Without the full experience of one startup cycle, no one can grasp the entrepreneur's mindset. However, this course tries to change that.

The course teacher, Chang Liu, has been an engineer and inventor for all his life. To understand entrepreneurship and startup, he read a lot of books. However, none of the books make it clear about HOW TO CREATE a startup. He went on to start six companies, so that he knows that the books do not teach. Along the way, he figured out the best way to teach a difficult subject.

The pictures were collected and in many cases, hand drawn by Dr. Liu. It contains unique insight into the entrepreneur world - which crosses personal development, technology, business, financing, and management. The pictures are accompanied by short descriptions, but the length is kept minimal to allow one to go through many pictures quickly.

There are many previewable contents. Please feel free to contact the instructor.

Entrepreneurship: Essential MBA for tech entrepreneur CEO

Who this course is for:

Coders, engineers, digital marketers, and first time small business builders.

Entrepreneurship mindset: 50 MBA mindset of entrepreneur (2)

What you'll learn

Explore related topics

Course content

Introduction7 lectures • 18min

Demystify business curves and diagrams9 lectures • 13min

Business design - business is designed and then built5 lectures • 9min

Art of selling8 lectures • 12min

Supply Chain, Cash Flow and Demand6 lectures • 9min

Steps and first step11 lectures • 17min

Building business is slow3 lectures • 5min

Getting rid of fantasy7 lectures • 1hr 13min

Requirements

Description

Who this course is for: