Design Thinking + Entrepreneurship: My 8-Step Launch Program
4.4 (668 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
18,930 students enrolled

Design Thinking + Entrepreneurship: My 8-Step Launch Program

Learn market research, service design, prototyping, branding, sales, & startup fundraising with Eazl!
4.4 (668 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
18,930 students enrolled
Last updated 11/2019
English [Auto], French [Auto], 1 more
  • Indonesian [Auto]
Current price: $98.99 Original price: $164.99 Discount: 40% off
6 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 7 hours on-demand video
  • 3 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn to find specific audiences for your ideas.
  • Develop human-centered design skills that enable you to create great products and services.
  • Learn how to reduce the risks associated with entrepreneurship by validating your ideas before launching.
  • Build a great brand for your new business.
  • Learn how to raise a seed funding round no matter where you are in the world.
  • Bring some idea of what you're going to build... because you're about to bring your idea into the world!

--- Nat's Review on May 4th, 2016: "This is the best course on entrepreneurship that I've seen." --- This course is fresh out of the oven! 

8 Steps to Becoming a Successful Business Owner

There’s a lot of fluff and theory about startups, entrepreneurship, and business modeling. You won’t find any of that stuff here. That 8-step journey that we’ve built for you has been crafted through our founding team’s real startup journey and with research from institutions like MIT, Y Combinator, and Stanford. This experience is about lowering your risk, accelerating your journey forward, and inviting you to join a thriving community of like-minded people.

See Real World Examples as You Launch Your Business

Your launch will be supported by real world examples of the business launch tools in this course in action. You’ll have access to multiple target market interview recordings, downloadable support resources, and an inside look at data tracking Eazl’s growth from a concept to a six-figure business in its first year. You’ll also get to choose from three specialization tracks:

  • Services and Live Experiences
  • Physical Products
  • Web Applications and Digital Technologies

Unmatched Video Learning Experience Quality

Anyone who has the willpower to do what it takes to become the boss will love this course. Leveraging our experience as the leading provider of entrepreneurial business education to a community of over 50,000 learners worldwide, we’ve created an unparalleled video-based learning experience for you. This experience is about real stuff involved in entrepreneurship, the power of visual learning, and the thrill of building something awesome. Starting with the first phase of the course, you’ll learn how to select a launch market, collect the research you need to create an offering that people will pay for, and move down the human-centric design path. Then you’ll move to phase two where you’ll design a minimum viable product (MVP)--a very early version of your concept--that you can use to validate your idea before taking it to the public. In phase three you’ll build your first operational version of the business, craft the first iteration of your brand and business story, get your first paying customers, and set yourself up to receive growth capital using a practical method that doesn’t require you to deal with venture capitalists or lawyers. Come rock it with us!

This course features music by Audionautix, Kevin MacLoed, and Chris Zabriskie

Team Eazl would like to thank the following people who underwrote the development of this learning experience:

Platinum Circle Funders: Dundee and Ian Butcher, Bieke and Brian Burwell, and Michele Chaboudy

Gold Circle Funder: Landry Jones 

Silver Circle Funders: Christos Angelidakis, Eric Jacobson, Ricardo Pan Neves, David Valentine, Joselyn Quintero, and Mike Steely

Who this course is for:
  • This course is perfect for both first-time entrepreneurs who want a clear pathway through launch and for entrepreneurs and freelancers who are already in the game and want a full set of resources to use as you develop your lasting entrepreneurial skills.
Course content
Expand all 75 lectures 07:07:37
+ Startup Step 1: Clarify Your Business Concept and Match it with Target Markets
11 lectures 33:10
The First Drop: How to Clarify Your Business Concept
How to Access to Eazl’s Concept to Market Tool
Share Your Business Concept Sentence
Target Market Selection: Visualizing Markets, Segments, and Niches
Audience Ideation: How to Use Constraints and Segments
Are You Building a Two-sided Business? If So, This is for You.
Introducing the CAM System for Prioritizing Audiences
What MIT Found Out about Focus in Entrepreneurship
[Extra Help] Identifying Chen and Samir’s Possible Audiences (Digital Technology
[Extra Help] Identifying Kym’s Concept and Test Audiences (Retail and Products)
[Extra Help] How to Use the CAM Market Filtration Tool
+ Startup Step 2: Perform Target Market Research for Your New Business
10 lectures 01:44:16
Why 45% of New Companies Fail (or Why Product/Market Fit is Mission #1)
Case Study: Visualizing Chen and Samir's Launch in Two Scenarios
Access to Eazl’s Primary Market Research Tool
The Fundamentals of Human-centered Design
Risk Reduction with Three Areas of Primary Research
Interviews are Like Sailboats: Just Steer in the Right Direction
Watch Customers Reveal Strategic Information in Real Interviews
Access to Eazl’s Primary Market Research Toolkit
[Extra Help] LinkedIn® Power Game for Primary Market Research (Rebroadcast)
[Optional] Watch a Live, Unedited Customer Interview
+ Startup Step 3: Use Your Target Market Research to Design a Better Business
6 lectures 32:19
Three Types of Customer Needs (or “Pain Points”)
[Optional] Let’s Convert Real Market Research into a Needs Map Together
How to Find Customers’ Attitudes Regarding Your Business Arena
Visualizing Customer Motivation through Your Purchasing Funnel
[Selling Complex or Expensive Offerings] Selling to the Buying Center
[Extra Help] Let’s Extract Design & Marketing Needs from Real Audience Research
+ Startup Step 4: Estimate the Value of this Opportunity and Focus on a Tribe
7 lectures 26:57
Athlete or Megatron and the Impact on Your Customer Group (or “Tribe”)
Audience Validation: Three Characteristics of Every Good Target Market
[Optional] The Meg Media Case Study (an “Athlete” Startup)
[Optional] The Tanium Case Study (a “Megatron” Startup)
The Peersight Tool: How We Remind Ourselves to Design Human-Centric Products
How to Create Your Customer Persona
[Extra Help] Let’s Use Real Customer Research to Create a Persona Together
+ Startup Step 5: Build and Test a Prototype of Your Business Concept
10 lectures 01:16:00
Prototype Concepting with the ORB System
[Optional] Prototype Concepting: The Hire Hero Case Study
Let’s Start Building! (or Getting around the Competition and Capital Roadblocks)
[Prototyping for Services and Experiences] Your MVP as a Service Design
[Prototyping for Physical Products] 3D Printing and CAD Fundamentals with Henry
[Prototyping for Digital Products] Designing Your MVP as a Walking Skeleton
Testing Your Prototype: The Three Big Questions
How to Test Your Prototype as an MVP (or "Minimum Viable Product")
[Optional] Here are Some of My Favorite MVP Testing Tools
When Your Know Your Prototype is Ready for It's Big Debut
+ Startup Step 6: Build the Brand, Set a Price, & Engineer the Customer Experience
6 lectures 28:40
The Real Deal with Branding: What I Wish I’d Have Known
The Four Core Parts of Your Business’ New Identity
How to Write a Compelling Business Description
[Optional] Case Study: a Tour of Artisan Access’ New Identity
Pricing Strategies for Your New Business
Branding and Customer Loyalty through Experience Design
+ Startup Step 7: Get Your First and Second Groups of Customers
8 lectures 33:55
The Two Startup Sales Strategies (and the One that Usually Won’t Work)
Visualizing a How a Startup's Marketing and Sales Activities Work
[Optional] a Quick Intro to Startup Customer Relationship Management (or “CRM”)
How to Approach Your First Group of Customers
The Launch Marketing Suite: Your New Business’ First Selling Tool
[Optional] Case Study: a Tour of Artisan Access’ Launch Marketing Suite
How to Approach Influencers as Your Second Customer Group
[Extra Help] Troubleshooting when You’re Having a Hard Time Attracting Customers
+ Startup Step 8: Recruit a Lead Advisor and Raise a Seed Round of Funding
7 lectures 41:08
How We Suggest Most Startups Raise a Seed Round
How to Recruit a Lead Advisor to Help Guide Founder(s)
[Optional] Case Study: How Meg Media Recruited Their Lead Advisor
#BeyondBusinessPlans: What Startups Really Need
[Optional] Practical Research Methods for Your Business Case
[Optional] Let’s Draft Your First Financial Forecast Together
How to Design a Seed Round that Really Works [Contract Template Here]
+ Bonus Section: Extra Lean Branding and Launch-Phase Marketing Tutorials
6 lectures 39:38
Lean Branding I: Crafting Kym’s Business Name
Lean Branding II: Developing the Artisan Access Color Palette
Lean Branding III: Creating a Typography Package for Free
Lean Branding IV: Designing a Cool, Inexpensive Logo
Lean Branding V: Writing Artisan Access’ Public-facing Business Description
Let’s Create the Artisan Access Launch Marketing Suite (Extended Tutorial)