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30-Day Money-Back Guarantee

This course includes:

  • 7 hours on-demand video
  • 3 articles
  • Full lifetime access
  • Access on mobile and TV
Business Entrepreneurship Entrepreneurship Fundamentals

Design Thinking + Entrepreneurship: My 8-Step Launch Program

Learn market research, service design, prototyping, branding, sales, & startup fundraising with Eazl!
Rating: 4.4 out of 54.4 (915 ratings)
20,033 students
Created by Davis Jones, Eazl (Official)
Last updated 11/2019
English
English [Auto], French [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • Learn to find specific audiences for your ideas.
  • Develop human-centered design skills that enable you to create great products and services.
  • Learn how to reduce the risks associated with entrepreneurship by validating your ideas before launching.
  • Build a great brand for your new business.
  • Learn how to raise a seed funding round no matter where you are in the world.
Curated for the Udemy for Business collection

Requirements

  • Bring some idea of what you're going to build... because you're about to bring your idea into the world!

Description

--- Nat's Review on May 4th, 2016: "This is the best course on entrepreneurship that I've seen." --- This course is fresh out of the oven! 

8 Steps to Becoming a Successful Business Owner

There’s a lot of fluff and theory about startups, entrepreneurship, and business modeling. You won’t find any of that stuff here. That 8-step journey that we’ve built for you has been crafted through our founding team’s real startup journey and with research from institutions like MIT, Y Combinator, and Stanford. This experience is about lowering your risk, accelerating your journey forward, and inviting you to join a thriving community of like-minded people.

See Real World Examples as You Launch Your Business

Your launch will be supported by real world examples of the business launch tools in this course in action. You’ll have access to multiple target market interview recordings, downloadable support resources, and an inside look at data tracking Eazl’s growth from a concept to a six-figure business in its first year. You’ll also get to choose from three specialization tracks:

  • Services and Live Experiences
  • Physical Products
  • Web Applications and Digital Technologies

Unmatched Video Learning Experience Quality

Anyone who has the willpower to do what it takes to become the boss will love this course. Leveraging our experience as the leading provider of entrepreneurial business education to a community of over 50,000 learners worldwide, we’ve created an unparalleled video-based learning experience for you. This experience is about real stuff involved in entrepreneurship, the power of visual learning, and the thrill of building something awesome. Starting with the first phase of the course, you’ll learn how to select a launch market, collect the research you need to create an offering that people will pay for, and move down the human-centric design path. Then you’ll move to phase two where you’ll design a minimum viable product (MVP)--a very early version of your concept--that you can use to validate your idea before taking it to the public. In phase three you’ll build your first operational version of the business, craft the first iteration of your brand and business story, get your first paying customers, and set yourself up to receive growth capital using a practical method that doesn’t require you to deal with venture capitalists or lawyers. Come rock it with us!

This course features music by Audionautix, Kevin MacLoed, and Chris Zabriskie

Team Eazl would like to thank the following people who underwrote the development of this learning experience:

Platinum Circle Funders: Dundee and Ian Butcher, Bieke and Brian Burwell, and Michele Chaboudy

Gold Circle Funder: Landry Jones 

Silver Circle Funders: Christos Angelidakis, Eric Jacobson, Ricardo Pan Neves, David Valentine, Joselyn Quintero, and Mike Steely


Who this course is for:

  • This course is perfect for both first-time entrepreneurs who want a clear pathway through launch and for entrepreneurs and freelancers who are already in the game and want a full set of resources to use as you develop your lasting entrepreneurial skills.

Course content

12 sections • 75 lectures • 7h 7m total length

  • Preview04:39
  • Access All Course Templates, Guides, and Special Resources
    01:00

  • The First Drop: How to Clarify Your Business Concept
    01:45
  • How to Access to Eazl’s Concept to Market Tool
    00:39
  • Share Your Business Concept Sentence
    00:16
  • Target Market Selection: Visualizing Markets, Segments, and Niches
    03:14
  • Audience Ideation: How to Use Constraints and Segments
    04:58
  • Are You Building a Two-sided Business? If So, This is for You.
    01:06
  • Introducing the CAM System for Prioritizing Audiences
    02:11
  • What MIT Found Out about Focus in Entrepreneurship
    01:53
  • [Extra Help] Identifying Chen and Samir’s Possible Audiences (Digital Technology
    03:46
  • [Extra Help] Identifying Kym’s Concept and Test Audiences (Retail and Products)
    04:03
  • [Extra Help] How to Use the CAM Market Filtration Tool
    09:19

  • Why 45% of New Companies Fail (or Why Product/Market Fit is Mission #1)
    02:13
  • Case Study: Visualizing Chen and Samir's Launch in Two Scenarios
    03:41
  • Access to Eazl’s Primary Market Research Tool
    01:41
  • The Fundamentals of Human-centered Design
    05:28
  • Risk Reduction with Three Areas of Primary Research
    05:02
  • Interviews are Like Sailboats: Just Steer in the Right Direction
    03:37
  • Watch Customers Reveal Strategic Information in Real Interviews
    10:11
  • Access to Eazl’s Primary Market Research Toolkit
    01:53
  • [Extra Help] LinkedIn® Power Game for Primary Market Research (Rebroadcast)
    53:31
  • [Optional] Watch a Live, Unedited Customer Interview
    16:59

  • Three Types of Customer Needs (or “Pain Points”)
    05:35
  • [Optional] Let’s Convert Real Market Research into a Needs Map Together
    07:03
  • How to Find Customers’ Attitudes Regarding Your Business Arena
    02:31
  • Visualizing Customer Motivation through Your Purchasing Funnel
    03:46
  • [Selling Complex or Expensive Offerings] Selling to the Buying Center
    02:18
  • [Extra Help] Let’s Extract Design & Marketing Needs from Real Audience Research
    11:06

  • Athlete or Megatron and the Impact on Your Customer Group (or “Tribe”)
    03:54
  • Audience Validation: Three Characteristics of Every Good Target Market
    03:03
  • [Optional] The Meg Media Case Study (an “Athlete” Startup)
    04:03
  • [Optional] The Tanium Case Study (a “Megatron” Startup)
    04:08
  • The Peersight Tool: How We Remind Ourselves to Design Human-Centric Products
    01:52
  • How to Create Your Customer Persona
    02:04
  • [Extra Help] Let’s Use Real Customer Research to Create a Persona Together
    07:53

  • Prototype Concepting with the ORB System
    02:21
  • [Optional] Prototype Concepting: The Hire Hero Case Study
    03:39
  • Let’s Start Building! (or Getting around the Competition and Capital Roadblocks)
    03:54
  • [Prototyping for Services and Experiences] Your MVP as a Service Design
    08:08
  • [Prototyping for Physical Products] 3D Printing and CAD Fundamentals with Henry
    28:06
  • [Prototyping for Digital Products] Designing Your MVP as a Walking Skeleton
    06:22
  • Testing Your Prototype: The Three Big Questions
    04:39
  • How to Test Your Prototype as an MVP (or "Minimum Viable Product")
    05:58
  • [Optional] Here are Some of My Favorite MVP Testing Tools
    10:19
  • When Your Know Your Prototype is Ready for It's Big Debut
    02:34

  • The Real Deal with Branding: What I Wish I’d Have Known
    06:43
  • The Four Core Parts of Your Business’ New Identity
    07:10
  • How to Write a Compelling Business Description
    02:37
  • [Optional] Case Study: a Tour of Artisan Access’ New Identity
    04:36
  • Pricing Strategies for Your New Business
    02:54
  • Branding and Customer Loyalty through Experience Design
    04:40

  • The Two Startup Sales Strategies (and the One that Usually Won’t Work)
    04:31
  • Visualizing a How a Startup's Marketing and Sales Activities Work
    03:14
  • [Optional] a Quick Intro to Startup Customer Relationship Management (or “CRM”)
    06:37
  • How to Approach Your First Group of Customers
    04:14
  • The Launch Marketing Suite: Your New Business’ First Selling Tool
    04:30
  • [Optional] Case Study: a Tour of Artisan Access’ Launch Marketing Suite
    05:21
  • How to Approach Influencers as Your Second Customer Group
    03:21
  • [Extra Help] Troubleshooting when You’re Having a Hard Time Attracting Customers
    02:07

  • How We Suggest Most Startups Raise a Seed Round
    04:56
  • How to Recruit a Lead Advisor to Help Guide Founder(s)
    03:00
  • [Optional] Case Study: How Meg Media Recruited Their Lead Advisor
    03:42
  • #BeyondBusinessPlans: What Startups Really Need
    03:28
  • [Optional] Practical Research Methods for Your Business Case
    06:40
  • [Optional] Let’s Draft Your First Financial Forecast Together
    13:33
  • How to Design a Seed Round that Really Works [Contract Template Here]
    05:49

  • Lean Branding I: Crafting Kym’s Business Name
    02:40
  • Lean Branding II: Developing the Artisan Access Color Palette
    03:59
  • Lean Branding III: Creating a Typography Package for Free
    02:52
  • Lean Branding IV: Designing a Cool, Inexpensive Logo
    10:29
  • Lean Branding V: Writing Artisan Access’ Public-facing Business Description
    04:14
  • Let’s Create the Artisan Access Launch Marketing Suite (Extended Tutorial)
    15:24

Instructors

Davis Jones
Chief Learning Officer at Eazl
Davis Jones
  • 4.3 Instructor Rating
  • 27,245 Reviews
  • 203,735 Students
  • 16 Courses

Davis Jones is the Chief Learning Officer for Eazl, a business school whose courseware is used by organizations like Tesla, Harvard, the World Bank, and Lyft and more than 250,000 students worldwide. Mr. Jones also participated in the Harvard University Graduate School of Education Leaders of Learning program in 2018.

Mr. Jones began his career in digital education following the publication of Career Hacking in 2014. Today, it is the best-selling career management course in the history of the Internet and is integrated into undergraduate and graduate-level programs at the University of San Francisco, EDHEC Business School, Sonoma State University, and other colleges and universities in the US and abroad. Following the publication of Career Hacking, Mr. Jones negotiated commissions for Eazl to produce courseware on digital marketing, digital customer service, and multiple other business topics. Today, this courseware is used by organizations in both the private (e.g. Tesla, PayPal) and public (e.g. the World Bank) sectors.

Mr. Jones earned undergraduate (economics) and graduate (MBA) degrees from traditional universities. He is also a committed lifelong learner. In addition to his participation in the Harvard Graduate School of Education Leaders of Learning program, Mr. Jones has earned credentials from New York Museum of Modern Art (Teaching with Themes), Udemy (Trademark Law), and independent learning organizations (Yes I’m a Designer / Adobe Illustrator). 

Eazl (Official)
The Online School that Fits Your Life
Eazl (Official)
  • 4.3 Instructor Rating
  • 27,275 Reviews
  • 203,735 Students
  • 17 Courses

Since launching in 2013, Eazl courseware has received 15k+ reviews and is trusted by teams at Tesla, Harvard, the World Bank, and many other leading organizations. Today, 150,000+ students use Eazl to build and prove their skills from anywhere, on any device, on their own schedule.

Eazl also offers you industry-leading digital student support. More than just Q&A, you can get high-quality feedback on projects that can be career game-changers for you--like your resume and completed course projects. For example, many students at the University of San Francisco and EDHEC Business School submit and receive feedback on their resumes from Eazl’s student support team before graduating. Our team is passionate about delivering you honest feedback to support your learning and enable you to put your best foot forward.

You can take advantage of three kinds of learning experiences with Eazl: Career Hacking, certificate courses, and Eazl’s BFE Program.

• Career Hacking is the best-selling career management course in the history of the Internet. It’s a great way to learn how the job market works, to refine your career strategy, and to build your resume and LinkedIn® profile. We also offer additional services to help you build a strong professional brand and navigate your job search.

• Eazl’s certificate courses enable you to develop a specific skill, get templates and tools related to the skill that you can alter for your own uses, and receive a customized certificate for completing the course. For example, Eazl’s Growth Hacking Masterclass is a certificate course with more than 35,000 alumni worldwide.

• In Eazl’s Business, Finance, and Economics Intensive (BFE) program, you’ll learn everything you need to know to be a capable, well-rounded businessperson. Through the BFE program, you pick among 5 specializations or complete all 5 to prove that you’re someone who deserves a seat at the leadership table.

You will not go into debt learning with Eazl. We are passionate about providing you with amazing courseware (you will never watch a PowerPoint presentation with Eazl), the best digital student support in the world, access to global experts, and a lot more at amazingly affordable prices.

Thanks for learning with Eazl!

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