In this section Junior takes you through the 4 stages of being an entrepreneur and explains how you move from each one to the next:

1 - The Dreamer

2 - The Dabbler

3 - The Do-er

4 - The Dominator

In this section Junior wants to try and help you find the million dollar idea and the magic formula:

Idea + Execution = Result

Junior explains why solving problems is the best place to find a business idea. How listening to potential customers and what they moan about is a great place to find that winning idea. 

In this lecture Junior covers a step by step framework to designing a start-up business. People, then problems, then solution to that problem, and finally systemising the solution. 

One of the best traits of an entrepreneur is resourcefulness. Junior gives some examples of how being resourceful and savvy can get your business off the ground. How using your existing assets or skills can help you launch a business. 

Starting a business can be tiring, especially when you're living off a shoestring. You need to identify your end goal, and you need to focus on that during the entrepreneurial journey. Being relentless is key to this. 

Junior explains the value of a mentor, how to attract a mentor and what to look for in a mentor. Why getting a mentor can save you time and help you to avoid pitfalls. 

Junior explains how he found a mentor and used Twitter to build a relationship with a complete stranger. How you can also use networking events or speaking events.

Junior explains that you need to be remarkable for an mentor to be interested in you. Showing that you're hungry to learn, a teachable person. Asking questions is key, and you need to be adaptable to mentor's needs. You also need to be consistent and proactive, and never lazy.

This section explains why validation is key for any business idea and the assumptions behind it. He explains the danger of launching a business on false assumptions, and why validating assumptions with potential customers can save you a huge amount of heartache and failure. 

Junior explains how you identify and test your major assumptions before you launch your business. 

Junior explains what an MVP is, and the importance of demonstrating one. How you can build an MVP with just one feature at a time to test individual assumptions with customers before building a complete solution. 

Junior sums up this section by explaining why your product doesn't have to be perfect first time round, it just has to be fit for purpose. And why perfection is a never ending search, even for billion dollar businesses. 

In this section Junior explains the difference between a cushion and a springboard, and how that choice will impact where you search for investors. 

Junior explains why bootstrapping is the best way to start a business. How it requires sacrifice and why getting in front of your first set of clients is the goal you should be aiming for. 

In this section Junior explains other sources of funding you can look at, for example friends and family, loans, angel investors, venture capitalists, crowdfunding (for equity or product sales) or even joint ventures. 

Junior explains why cashflow is the blood of your business, and why it's absolutely critical to your success. Why timing is critical and he gives some simple tips on how you can manage cash flow better. Cashflow is king!

Budgeting can be time consuming and boring, but it is essential. Junior gives you some tips on how to budget better and why you need to instill discipline in how you budget. He talks about the value in having separate bank accounts to make money management easier, and why having an accountability partner can keep you on the straight and narrow.

Junior explains three key principles you need to consider when it comes to marketing. The first is "Who" - and identifying what your customer looks like. What are their demographics? What do they like? How can you narrow down who you are trying to serve?

The next question is "WHY" customers will buy your products. It may not always be the thing you think it is. It will also help you target your marketing more accurately and not waste money. 

The final question is where your customers are buying from. The "WHERE". Not just geographically, but also on what media they see your products.

In this section Junior focuses on what makes a really good marketing message. Why you need to stay away from jargon and make it simple for customers. Can you articulate the benefits of your product or service to customers, rather than the features? What makes your product unique - how do you differentiate yourself? And finally, what's the big outcome? How do you get people to buy into your vision? How can you bring emotion into the message? 

In this section Junior talks about the importance of sales for every entrepreneur. Why people dislike the idea of selling, and what you can do to turn that round. What makes a bad salesperson and how you can avoid those pitfalls. Why you should be authentic and sell to people who's needs you can fulfill. 

Junior introduces a step by step framework to help you sell: BIKE

B is for Background.

I is the Issue. 

K is the Knock On Effects. 

E is the Ending. 

He explains the difference between probing and manipulating, and how you are facilitating a process.

Please take a look at the attached downloadable PDF for more information.

Junior explains why you also need to be able to sell to people over the phone, and the value compared to selling face to face. You need to be able to grab their attention and engage them in the first 15 seconds. 

Junior introduces his four stage framework to engage people over the phone. 

1. Person

2. Purpose 

3. Process

4. Payoff 

He gives an example of a 15 second entry to hook a potential client over the phone. 

In this section Junior explains how you can adapt the BIKE framework for bigger clients, and the difference in process you need to take account of compared to smaller clients. 

In this section, Junior explains the concept of gatekeepers and how to engage them. How you need to consider the different motivations and objectives of each person you meet and how they can differ. 

In this lecture, Junior explains the importance of building systems into your business, and the concept of the magic box. Why you need to design your magic box to give you freedom and why being human limits the success of your business. 

Junior explains why you should design your business to operate without you. Your responsibility is to teach other people to run the business for you, and the importance of delegation.

Junior explains the key things you need to look out for to find your "rock star" partner to work with in your business. The three key attributes are: 

1. Character

2. Competence

3. Chemistry

In this section, Junior explains the pro's and con's of having a business partner, verses employees and freelancers. 

In this lecture Junior explains some of the harder realities of starting a business. How you need a growth mindset, and to enjoy the journey. Why you need to learn from mistakes and failures, and that they aren't necessarily a bad thing. Why barriers can sort the weak from the strong. 

Junior explains why revisiting and rewatching these individual videos can really help and help the lessons sink in. 

Welcome to the Escape School from Ben Keene & Skye Robertson