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Business Entrepreneurship Entrepreneurship Fundamentals

Natural Products Entrepreneurship: Herbalism, Skincare, Spa+

Start your own natural products company selling natural remedies, herbal medicine, skin care, spa products and more.
Rating: 4.7 out of 54.7 (312 ratings)
2,713 students
Created by Elizabeth Heck
Last updated 2/2021
English
English
30-Day Money-Back Guarantee

What you'll learn

  • Find your market niche for success
  • Build a winning brand
  • Research your customer, competition and sales market
  • Understand business basics and administration
  • Get a step-up on product development
  • See outsourcing as an invaluable resource
  • Get the insights on distribution channels
  • Market for success

Requirements

  • There are no pre-requisites.
  • It is helpful to have access to word processing and graphics software but not necessary.

Description

DO YOU DREAM OF YOUR OWN NATURAL PRODUCTS COMPANY?

You can be your own boss in a high profit home business.   

This invaluable course will take you step-by-step on how to make it happen. You will be able to get up and running fast.

The course will save you countless hours of research, trial and error, time and frustration. Avoid the mistakes and move forward with confidence.   

Here is what students have to say about the course:

★★★★★ "So far, this course has greatly exceeded my expectations!" – Karen M

★★★★★ "As an entrepreneur currently working this process, I wish I would have watched this FIRST! Excellent, free resources for doing ground work." – Jessica L

★★★★★ "This course was very informative. I am wanting to start a bath product business in South Africa, and I am new to being an entrepreneur, so this information and the guidance is invaluable. I will be going back and forth in the course as I do each step in starting and growing my business. Although the examples were US this information still gives me guidance on where I can look in South Africa. Thank you very much." – Robyn M

★★★★★ "I appreciated how much helpful information was shared in this course. There were websites we could pull up as your listening to the course, she included bottle and packing companies and so much more. I would recommend this course to anyone looking for instruction on "Startup" it is well informed and structured." – Rose W

★★★★★ "This course was amazing, it really helped me to understand what is involved in a natural product business, it is really great if you are starting out in this industry for the first time and have no idea where to begin." – Angie

The natural products industry is experiencing one of the highest growths of all markets. Some have dubbed it “the money industry.”

Leading research firms predict strong annual growth for natural products. There currently is more than four times the projected growth rate of other mainstream consumer goods.   

If you truly enjoy entrepreneurship, home business and working with natural products then this course will greatly benefit for you.     

You will be selling products that consumers purchase over and over again. Once they get to know and love your brand they’ll continue to purchase from you and your customer base will continue to grow.   

We will go through everything you need to know.

Your instructor, Elizabeth Heck has 25 years of experience in working with plant medicines. She is by far, Udemy’s most qualified herbal instructor. Rest assured, you’re in good hands. With an extensive teaching background, she knows how to guide you through your herbal learning journey with ease. Even better, she is there for you throughout the course to answer any of your questions. That’s incredible value!

More of what students have to say:

★★★★★ "This course was great. She gives so much valuable information to help you succeed in starting you new business. I truly enjoyed and will be using tools for my own business purposes." – Frances B

★★★★★ "I really appreciated this course, and the width and depth of the advice given. It makes you feel you have a solid base of information from which to start marketing your product. Thank you!" – Katrina L   

★★★★★ "So far, this course has been quite informative. I'm taking plenty of notes and plan to delve into the resources the instructor has suggested as well as researching my own to expand on the topics discussed thus far. I'm pleased to say that my expectations have been exceeded, and I'm just beginning the course. There is quite a handful of content that I was not already aware of, and pleased to have learned about. I feel the content in this course will aid in the success of creating a product my customers will love and a company that I am confident in. Thank you for your time and effort in collaborating this beautifully made, comprehensive course! I look forward to thoroughly enjoying it!" – Marisa R  

You have lifetime access to the course so you can take as long or short as you wish to go through the material. You can replay the videos at anytime using the course as an ongoing reference. You also have a 30 day money back guarantee.

BE SURE TO ENROLL NOW!

Who this course is for:

  • Those interested in natural products
  • Those wanting to be their own boss

Course content

10 sections • 38 lectures • 2h 13m total length

  • Preview01:53

  • Finding the Niche for Success
    04:11
  • Refining Your Niche
    01:52
  • [Activity] Defining Your Niche
    00:08

  • Market Research: Your Customers
    05:28
  • Market Research: Your Product
    05:34
  • Market Research: Your Competition
    02:41
  • Market Research: Sales Channels
    03:36
  • [Activity] Market Research
    00:51

  • Branding Overview
    01:43
  • Corporate and Brand Names
    08:13
  • [Activity] Finding the Perfect Name
    00:28
  • How to Get a Logo
    04:03
  • Websites for Various Needs
    03:57
  • Printed Marketing Materials
    02:26
  • Pricing
    02:06

  • Setting Up Your Legal Identity
    02:15
  • Obtaining Insurance
    02:00
  • Record Keeping
    02:19
  • Trade Groups
    03:12

  • Product Development Overview
    00:37
  • Navigating Regulations
    09:24
  • Ingredients
    02:14
  • Packaging
    02:57
  • Labeling Considerations
    05:02
  • Great Product Photography
    01:32

  • Private Label and Contract Manufacturers
    05:44
  • Outsourcing Fulfillment
    03:06

  • Preview14:05
  • Retail and Wholesale Environment
    03:39
  • Direct Channel
    03:51
  • Distributors and Reps
    04:18

  • Marketing Overview
    00:27
  • Getting Found Online
    07:07
  • Content Marketing
    04:31
  • Seals and Certifications
    03:13
  • Editorial Exposure
    01:53

  • Bonus Lecture
    00:51

Instructor

Elizabeth Heck
Top Qualified Herbalism Instructor on Udemy
Elizabeth Heck
  • 4.6 Instructor Rating
  • 16,760 Reviews
  • 95,571 Students
  • 17 Courses

Elizabeth Heck is the founder and Director of the Home Herb School. The school offers a complete suite of herbalism courses empowering students to build confidence in working with plant medicines.

As Udemy’s most qualified herbalism instructor, Elizabeth has a solid background in herbal medicine. She has a 25 year history as a land steward, medicinal herb grower and medicine formulator. She was the founder of Pure Dermacare, an herbal products company offering all natural, botanical-based skincare.

Elizabeth taught botanical and herbal curriculums as a naturalist at Eloise Butler Wildflower Garden for nearly a decade. She also makes speaking appearances at the top herbal conferences, teaching centers and events globally. Most notably, Elizabeth frequently presents at the International Herb Symposium which invites the most highly respected teachers from around the world, the New England Women's Herbal Conference, one of the oldest, largest and most honored herbal gatherings and the legendary Sage Mountain Herbal Retreat Center.

Elizabeth has a deep appreciation for the need of plant conservation. While on the Minnesota Native Plant Society Board of Directors for several years, Elizabeth was active in important ecological preservation programs. She has also participated in programs offered by United Plant Savers.

Beyond her degree from the University of Minnesota, Elizabeth's formal herbal training started back in the late 1990s. Education with world-renowned herbalists and botanists included:

▪️ Apprenticeship with Rosemary Gladstar

▪️ Herbal Wisdom with Lise Wolff

▪️ Intermediate and Advanced Herbalism with Matthew Wood

▪️ Extensive training with esteemed botanist, Dr. Robert Mohlenbrock

▪️ Mentoring in ethnobotanical traditions of Native American, Central American and upper Amazon cultures.

She now passes on that wisdom and experience to empower her students in the art and science of plant medicines. Elizabeth’s passion for the green world shines through as she guides students step-by-step in her best selling online herbalism courses.

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