
Explore the definition of entrepreneurship, its role, and environmental factors that shape growth—from risk taking and seizing opportunities to government and socio-economic influences—alongside psychological and sociological traits.
Explore the entrepreneurial environment and the dynamic mix of market and non-market, internal and external factors that shape venture performance.
Explore management counseling for entrepreneurs, focusing on empathy, trust, and rapport. Compare directive and non-directive approaches, and examine entrepreneurial education's role in development.
Explore how NGOs supplement government efforts with apex financiers to promote sustainable income-generating ventures, develop NGO talent, and cultivate visionary, risk-taking, and opportunity-focused entrepreneurs.
Explore how the economic environment shapes entrepreneurship by distinguishing micro and macro factors, including liberalisation, NRI investment, export and import freedom, and infrastructure for power and communications.
Motivate entrepreneurship by balancing internal and external factors within a stable economic system to drive innovation, development, and global market entry.
Explore how government and financial institutions provide finance, marketing, managerial, and technological support to small enterprises, featuring IIC, Sidbi, Tcos, and the Science and Technology Entrepreneurship Development Board.
Explore the appraisal process as a six area framework including market, technical, financial, profitability, managerial, and social appraisal. Socioeconomic appraisal uses social cost benefit analysis to evaluate costs and benefits.
Explore how entrepreneurs identify opportunities, organize production, and pursue growth through strategies like market expansion, product development, networking, dealership, and franchising.
Examine how discrimination and socialization shape women's entrepreneurship and access to markets. Identify strategies to overcome role conflict and domestic demands, and draw inspiration from successful women entrepreneurs.
Explore entrepreneurial opportunities in service industries, including public service institutions and tourism, focusing on innovation, the growth of small firms, and a budget-based view of success in India.
Entrepreneurship Management
This is a step by step approach for all the necessary information related to company formation and business management. This is ideal for any aspiring entrepreneurs or someone wants to take over established family business.
There are only few renowned b school offers this specialised course with a very high cost fee structure. However this course covers all the modules in a course fee which is hundred times less but almost equal in quality of content and coverage of concept.
Description:
This course provides an in-depth understanding of the principles and practices of entrepreneurship management. Participants will explore the essential concepts and techniques necessary to navigate the challenges of starting and growing a successful business. Through real-world case studies and practical exercises, learners will develop the knowledge and skills needed to identify opportunities, create innovative business models, and effectively manage all aspects of the entrepreneurial journey.
Key Highlights:
Explore the fundamentals of entrepreneurship
Identify and evaluate business opportunities
Develop effective business strategies
Master the art of innovation and creativity
Learn essential skills for entrepreneurial leadership
Understand financing options and financial management
Gain insights into marketing and sales strategies
Create a strong entrepreneurial network
Learning Outcomes:
Learning Outcome 1
Learn how to identify and evaluate business opportunities, leveraging market research and analysis techniques.
Learning Outcome 2
Develop effective business strategies by understanding the competitive landscape and industry dynamics.
Learning Outcome 3
Harness innovation and creativity to create unique value propositions, products, and services.
Learning Outcome 4
Acquire essential leadership skills and communication techniques to inspire and motivate teams.
Learning Outcome 5
Understand financing options, capital raising strategies, and financial management for sustaining business growth.
Learning Outcome 6
Learn effective marketing and sales strategies to attract customers and create a strong brand presence.
Learning Outcome 7
Build a strong entrepreneurial network and gain insights from successful entrepreneurs and industry experts.
Curriculum
Introduction and Environment
1.Ent_Int till the definition of Ent
2. Types of entrepreneurship till non technical entrepreneur.
3. 10 steps to become an entrepreneur.
4. Ent_Enviorment till Environmental factors
5. Economic Environment till socio-cultural environment.
Culture and Indian Scennario
6. Entrepreneurial culture.
7. Counseling till Entrepreneur and Entrepreneurship
8. Defining Msme
9. Indian scenario of Ent
9. Ent True heroes 1
10. Ent True heroes 2
Innovation and Process
11. Innovation and Ent till Ent innovation Process
12. Org innovation till strategy innovation
13. Ent motivation till theories of motivation
14. Risk Management till aggrandise profit
15. Economic Environment Macro micro till technical knowledge
16. Stable market
17. Skilled labour till success stories
18. Ent development till innovation is the gateway
Strategy and Training
19. Strategy for entrepreneurship development till Need for identification
20. Entrepreneurial training
21. Institution of Entrepreneurial development till STED
22. Ent Market Support
23. Marketing Support by NSIC till SSIDC
24. Marketing Support SIDO till STC
25. Ent and financial support till Small Entrepreneurs development
Projects and Tasklist
26. Project Identification
27. Project formulation feasibility 1
28. Project formulation feasibility 2
29. Project Report
30. Project Appraisal
31. Appraisal process till SCBA
Ownership Concept
32. Ownership structure
33. Intrapreunership
34. Growth of enterprise 1
35. Growth of enterprise 2
36. Strategy of growth till franchise deal
Women entrepreneurship
37. Women entrepreneurship Intro
38.Need till Problems of Women Entrepreneurs
39. Problem of Women Entrepreneurs 2
Different entrepreneurship opportunities
40. Ent in rural areas to rural entrepreneurship opportunities
41. Special Entrepreneurship development to problems of entrepreneurship development
42. Entrepreneurial Opportunities