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Entrepreneurship & Innovation Management
Rating: 4.6 out of 5(35 ratings)
5,209 students

Entrepreneurship & Innovation Management

Learn The Principle of Entrepreneurship & Innovation Management
Created bySentinel | 9
Last updated 4/2021
English

What you'll learn

  • Understand the theoretical and practical knowledge in entrepreneurship and innovation, including recent developments in the discipline.
  • Apply critical thinking to relevant research articles of contemporary relevance in entrepreneurship and innovation.
  • Critically analyse information from a wide range of sources to create solutions innovatively to improve current practices.
  • Examine the key challenges faced by entrepreneurs and conceptualize a strategic response to overcome these challenges.
  • Critically evaluate and synthesize information from a wide range of sources to demonstrate research skills, show initiative in consulting literature and demonstrate the capacity to document the outcomes with sound analysis and recommendations.

Course content

6 sections72 lectures1h 55m total length
  • Lecture 1.1 Entrepreneurship1:15
  • Lecture 1.2 Entrepreneurship Introduction0:38
  • Lecture 1.3 Entrepreneurship Definition1:03

    Explore how opportunities are discovered and exploited by entrepreneurs, with traditional entrepreneurship focusing on profit and uncertainty, and social entrepreneurship emphasizing social and environmental impact.

  • Lecture 1.4 Entrepreneurship Theories1:14
  • Lecture 1.5 Schumpeter Theory2:20
  • Lecture 1.6 Uncertainty - Bearing Theory and Krizner's "Alert" Entrepreneurship2:03

    Knight's uncertainty bearing theory shows the entrepreneur bears uncertainty and earns profit by initiating innovations, adapting to change, and bearing consequences; Castner's alert entrepreneur explains disequilibrium correction by entrepreneurial action.

  • Lecture 1.7 Biological and Marshall's Theory of Entrepreneurship1:16
  • Lecture 1.8 Other Entrepreneurship Theories1:52
  • Lecture 1.9 Sociological Theories of Entrepreneurship2:03
  • Lecture 1.10 Jean-Baptiste Say's Law1:28

    Say's law posits that production creates its own demand, so growth comes from increasing production. Entrepreneurs produce goods, creating employment, wages, and market opportunities through innovations like railroads.

  • Lecture 1.11 Entrepreneurship Creativity0:44
  • Lecture 1.12 Theories in Creativity1:07

    Explore how creativity starts with sensing problems and gaps, formulating hypotheses, testing ideas, and communicating results, helping entrepreneurs apply outside-the-box thinking to solve problems.

  • Lecture 1.13 Wertheimer, Maslow, Rickards and Gilliam2:33

    Wertheimer frames creativity as restructuring knowledge to gain new insights, while Maslow outlines needs and two levels of creativity; Rickards and Gilliam describe personal discovery, new connections, and novel ideas.

  • Lecture 1.14 Creativity in Organisations0:58
  • Lecture 1.15 Creativity in Management0:48

    Foster creativity in management by restructuring the problem solving process to generate new ideas and perspectives, helping organizations progress in a rapidly changing cultural, economic, and technological landscape.

  • Lecture 1.16 Creativity and Competition0:52
  • Lecture 1.17 Entrepreneurship Mindset1:31

    Carole Duke identifies fixed and growth mindsets, and entrepreneurship hinges on choosing a growth path; shift from fixed to growth through dedication, effort, and learning from failures.

  • Self-Knowledge Quiz

Requirements

  • Computer with an Internet Connection.
  • PDF reading software, such as free Adobe Reader.

Description

COURSE OVERVIEW:

Entrepreneurship and Innovation is important in all areas of business and plays a crucial role in the economy. An understanding of the relationship between entrepreneurship and innovation is essential for identifying new opportunities, allocating resources efficiently and for achieving sustainable competitive advantage. Therefore, it is imperative that decision makers understand the key concepts of entrepreneurship and innovation and be able to apply this knowledge effectively to create solutions to consumer, market, environmental and social problems.

This course aims to provide students the opportunity to develop and enhance their skills and knowledge in the field of entrepreneurship and innovation. The unit includes the following topics: Entrepreneurship, corporate intrapreneurs, innovation and creativity, entrepreneurial start-ups, IT systems for innovation, strategy and succession planning.

As mentioned above, upon completion of this course students will have the skills and knowledge to identify, plan, develop and launch their own entrepreneurial and innovative ventures.


LEARNING OUTCOMES:

Upon the completion of this course, users will be able to:

  • Understand the theoretical and practical knowledge in entrepreneurship and innovation, including recent developments in the discipline.

  • Apply critical thinking to relevant research articles of contemporary relevance in entrepreneurship and innovation.

  • Critically analyse information from a wide range of sources to create solutions innovatively to improve current practices.

  • Examine the key challenges faced by entrepreneurs and conceptualize a strategic response to overcome these challenges.

  • Critically evaluate and synthesize information from a wide range of sources to demonstrate research skills, show initiative in consulting literature and demonstrate the capacity to document the outcomes with sound analysis and recommendations.

Who this course is for:

  • Business Managers
  • Business Students
  • Entrepreneurs
  • Self Employed Individuals
  • Start-up Companies