Entrepreneurship Fundamentals
4.2 (196 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
22,935 students enrolled

Entrepreneurship Fundamentals

The Best Business Strategy for a Successful Startup
4.2 (196 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
22,935 students enrolled
Created by mProve Solutions
Last updated 3/2020
English
Current price: $29.99 Original price: $49.99 Discount: 40% off
23 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 1 article
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Learn how to build a business plan for your business
  • Understanding your business's ideal customer & how to market to them
  • Using the Business Model Canvas, the strategic management tool for developing new or documenting existing business models
  • Pick up how to do some basic market analyses and research
  • Learn how to make marketing startegy and attract your costumers
  • Writing the Financial Section of a Business Plan including Balance Sheet, and Cash Flow projections
  • Planning your Startup Product Roadmap
  • Discover many ways to raise funds for your business
Requirements
  • No prior knowledge required to take this course!
  • Strong desire starting your own business
Description

WHAT WILL YOU GET FROM THIS COURSE?

By the end of this course, you'll have a sustainable mindset and a clear strategy on how to turn your idea into a successful and well-run business!

If these recommendations were taken on board, we are sure that by the end of this course you will:

  • Not only have a good idea, but you have a well-defined project plan.

  • Your business plan will be ready, so you will know how your products will reach your target customers.

  • You will have some different analyses and researches from many business aspects, like marketing, HR and legality.

  • Finally, you will know several ways of raising funds for your new start-up.


WHO IS THIS COURSE FOR?

Are you here because you have a great idea and you want to turn it into a profitable business? But you don't know where to start? Then this course is for you! We will give you a comprehensive knowledge package to start a business with, so you can put more time and energy into making your dream come true!

Starting a business is a huge responsibility and not an easy task! As Winston Churchill said: “Those who plan do better than those who do not plan, even though they rarely stick to their plan.” The better your plan is, the better you can do. But what exactly do you have to plan? What do you have to pay attention to?

This course does not only show the questions that you need to consider, but also gives you some tools and methods which will help you answer them! Let's see some examples from these questions!

  • Does your idea really have potential costumer base? How can you test that?

  • How will you deliver your products or services to your customers?

  • Who are your competitors? How can you stand out among them?

  • How can you create your own marketing strategy?

  • What kind of costs should you consider?

  • How will you get funds for your new start-up?

This course will help you to find the best answers to these questions, however the decision will have to made by you!


INSTRUCTOR BACKGROUND: mProve Solutions

Hello, we are the mProve! We provide quality knowledge and education on digital mindsets and tools in order to show them the advantages of the Digital Age. Our philosophy is that acquiring these new techniques should be just as easy as learning to read or write! Located in the heart of Budapest, Hungary we make quality educational videos, animations and games for our clients, while also hosting personal coaching events for our clients! With this mindset and tools, we became one of the best choices when it comes to e-Learning!


WHY IS THIS COURSE IS UNIQUE?

  • We give you tools, models and methods with which you will be able to make you idea a reality!

  • The knowledge you will gain here is taught on the world's renowned universities!

  • We made this course to be easy to understand, even without any prerequisite knowledge!

  • Unique animations, illustrations and text make the content entertaining and easily conceiveable!


BONUSES

  • We give you a free PDF about the course with tasks and exercises as well!

  • If you want to dive deeper, you can find links to useful and credible sources on the topics we discuss!

  • Clear action steps so you can begin putting your business together as you progress through the course.

Who this course is for:
  • Anyone who has a great idea and want to turn it into a business
  • Anyone who wants to start their own business but dosen't know how to start
  • Anyone who dreams of start a successful business
Course content
Expand all 50 lectures 02:05:11
+ Introduction
3 lectures 02:51
About Entrepreneurship
01:17
This is your first exercise. The instructions can be found in the following step.
Section 1 Final Exercise
2 questions
Section 1 Quiz
6 questions
+ Ideation: How to generate your Idea
9 lectures 13:13
Introduction
00:35
This exercise will require a bit of brainstorming.
Ideation Exercise
1 question
1st step - Empathize
03:06
2nd step - Define
01:19
3rd step - Ideate
01:24
Exercises and Ideation Tips
02:13
4th step - Prototype
01:06
5th step - Test
00:48
Design Thinking is a Non-Linear Process
01:35
This is your second assignment. The instructions will be in the following step.
Section 2 Final Exercise
1 question

This quiz will summarize the content of Section 2!

Section 2 Quiz
19 questions
+ Business Modeling
7 lectures 24:07
Introduction
00:42
Business Model Canvas
07:47
This exercise will make use of the Value Proposition Canvas
Value Proposition Exercise
1 question
Market Segmentation
03:16
Customer Relationship
03:30
Distribution Channels
02:41
Key Resources
02:15

This quiz will summarize the content of Section 3!

Section 3 Quiz
11 questions
+ Business Planning
18 lectures 56:30
Introduction
00:34
Market Analysis
01:31
Sectoral Analysis
05:13
Potential Market Analysis
07:33
Target Marketing and Market Segmentation
01:29
Competitive Analysis
01:50
SWOT Matrix
02:10
This exercise will test your knowledge on market analysis.
Market Analysis Exercise
3 questions
Market Analysis Quiz
2 questions
Marketing Strategy
00:45
Market Share Objectives
04:18
Communication
02:24
Distribution Channels
04:09
Traditional Types of Distribution Channels
00:24
Type 2 - Brokers and Distributors
03:17
Type 3 - Wholesalers & Retailers
01:47
Financial Plan
07:10
Roadmapping
05:32
This assignment will require the knowledge you acquired in this chapter.
Chapter 4 Assignment
1 question
+ Fundraising and financial institutions
8 lectures 20:24
Introduction
00:42
Product Life Cycle Changes (PLC)
05:23
Start-up Capital (Early Stage)
01:35
Start-up Capital (Late Stage)
02:01
Maturity Stage
00:58
Conclusion Table
00:00
Incubators and Accelerators
05:20
This assignment will require the knowledge you have gained in Section 5
Section 5 Assignment
1 question
+ Market entry and Start-up launch How to establish your business
5 lectures 08:06
Introduction
00:43
Physical and Virtual Location
01:43
Become a Marketing Expert
01:20
Conclusion
01:19