In this lecture we explore 3 Key Reasons why any entrepreneur should undergo the process of writing a business plan. After all who will embark on a new journey without first planning the route to take!

Here we explore how and why the business plan allows you to fail on paper, its adaptability and the focused energy generated from writing a plan. Students will find this very useful. 

This lecture captures the essence of a business plan by exploring the 6 benefits derived from going through the process

This lecture is about how to effectively communicate your plan. Whilst I understand that there are several useful templates; I reveal to you the template I have used to write over 40 success business plans

The final part of the Executive Summary includes the management team, and the relevant financial information that must be included in the business plan.

This lecture covers the first 5 Parts of the Executive Summary including Background, Product,  Niche etc. I also discussed why this is a vital part of the plan.

This lecture discusses the relevance of Past Present & Future trends that can affect  your business or help you design better marketing strategies to pursue. 

We focus on two tools for analyzing competitors whether direct, indirect or future competitors. 

Whilst a business has a unique place within its industry, the ability to insulate itself against external forces is an important concern that every startup should overcome. In this lecture we will explore 2 essential tools that can help the process

This lecture concludes the exploration of the Market Forces too

Focusing on a particular niche is an essential success trait for every startup. This part of the marketing plan teach you how to document the uniqueness of your product and service to your niche

Once you have selected the niche you need to build a minimum viable product commonly called the (MVP) in the lean circle so that you can generate the necessary feedback for iteration. This lecture explains the reasoning behind this concept and why it is also a game changer.

Everyone is aware of the importance of social media and how this can radically change our businesses hence this lecture gives clear guidance on essential strategies to pursue for your Online Marketing  Strategy

Have you ever wondered what criteria you should apply to your Social Media Platform choices? Then watch this lecture! 

Some people think the only way to market is via Social Media. How wrong they are! Watch this lecture.

Book recommendations from the lecture.