Entrepreneurship Development: Motivation theory & models

Name: Entrepreneurship Development: Motivation theory & models
Rating: 4.4 (11 reviews)

Lets learn about entrepreneurship & its guiding motives.

Created byPuneet Sethi

Last updated 7/2021

English

English [Auto],

What you'll learn

Insights about Entrepreneurship
Business Motives
Motivation Definition
Theories of Motivation

Course content

1 section • 6 lectures • 51m total length

Introduction7:49
Explore intrapreneurship as undertaking risk with innovation under uncertainty, and study the intrapreneur traits, autonomy, internal locus of control, plus idea generation to harvesting, including SWOT.
Types of Entreprenur6:57
Explore the types of intrapreneurs—induced, industrial, trading, invisible, corporate, and classical—highlighting their risk, innovation, and aims for the survival of the business, with or without growth.
Motivation - introduction3:31
Explore motivation as the drive behind entrepreneurship, defining motive as a need or desire and identifying factors like money, career goals, recognition, job satisfaction, and team support.
Models/theories of Motivation15:00
Compare Maslow's five-level hierarchy with Alderfer's ERG model, explain bottom-up needs—physiological, safety, belonging, esteem, self-actualization—and discuss existence, relatedness, growth, progression versus regression, and universality debates.
Models :- continued7:52
Explore Herzberg's two-factor theory, distinguishing hygiene and motivating factors, and examine McGregor's theory X and Y to understand how management style and recognition shape motivation in the workplace.
Models :- continued10:03
Identify MacLellan's three motivators: achievement, affiliation, and power, and how they shape behavior from hard work to leadership. Explain expectancy theory: effort, performance, and rewards driving motivation.

Requirements

No requirements

Description

In this course you will learn about

Entrepreneurship Development: Motivation theory & models

>>Entrepreneur is human being who has his dignity, self-respect, values, sentiments, aspirations, dreams apart from economic status. Indeed, economic betterment and social upliftment motivates a person to distinguish from others.

>>The term ‘motivation’ has its origin in the Latin word “movere” which means to “move”.

Thus, motivation stands for movement. One can get a donkey to move by using a “Carrot or a stick”, with people one can use incentives, or threats or reprimands. However, these only have a limited effect. These work for a while and then need to be repeated, increased or reinforced to secure further movement.

The term motivation may be defined as “the managerial function of ascertaining the motives of subordinates and helping them to realize those motives.”

Motives for Starting a business

Several researchers have carried out research studies to identify the factors that motivate people to start business enterprises.

(i) Internal factors

(a) Educational background (b) Occupational experience (c)Desire to do something pioneering and innovative (d) Desire to be free and independent (e) family background

(ii) External factors

(a) Assistance from Government (b) Financial assistance from institutions (c) Availability of technology and/or raw materials (d) Encouragement from big business units (e) Heavy demand for product

This course is divided in three big parts:-

1) Entrepreneur definition
2) Motivation
3) Theories/Models

Who this course is for:

Any student who wants to learn about key aspects of entrepreneurship & its guiding motives