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30-Day Money-Back Guarantee
Business Entrepreneurship Entrepreneurship Fundamentals

The Essential Guide to Entrepreneurship by Guy Kawasaki

Learn from an entrepreneur and investor how to launch a company with confidence and avoid common pitfalls
Rating: 4.5 out of 54.5 (3,155 ratings)
21,084 students
Created by Guy Kawasaki
Last updated 5/2015
English
English, Italian [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • An overview of the key aspects of entrepreneurship
  • The most important do’s and dont’s of an entrepreneur
  • Anecdotal advice based on real world examples
  • The critique of a live pitch by an aspiring entrepreneur
  • An FAQ section where Guy answers questions asked by his social media audience
  • This course is not going to do the work for you but you’ll get the clarity and confidence to do the work yourself
  • This course is not for people who aren't looking to be decision makers in their company
Curated for the Udemy for Business collection

Requirements

  • A passion for entrepreneurship and a willingness to start.

Description

The hardest part of starting your own business is taking the first step. This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you're even remotely interested in becoming an entrepreneur or starting your own business, you can't afford to miss out on Guy's 30 years of hard-earned wisdom.

Discover How to Build a Business and a Brand Identity that Wows Investors and Attracts a Devoted Following

·Master the essential steps for creating your own company.

·View your startup through the eyes of marketing evangelist Guy Kawasaki.

·Improve the efficiency of your business plan by learning what steps to avoid.

·Experience a live pitch by an entrepreneur and hear uncensored feedback.

Develop a Versatile Approach to the Startup Process from a True Innovator who’s been both an Entrepreneur and an Investor

In this course, you’ll not only learn the essential principles of starting your own business, you’ll also benefit from the course instructor Guy Kawasaki’s 30+ years of experience working as an entrepreneur, advisor, and investor.

Guy understands the entrepreneur’s point of view and the investor’s point of view, and he will help you to see your business from both sides of the table. When you take this course, you will receive privileged access to Guy’s unique anecdotal advice about his experiences working for technology giants like Apple and Google, and his role in creating several innovative Silicon Valley startups.

Contents and Overview

Whether you already have a detailed business plan or just a great idea that you’re passionate about, you’ll find value in the way this course breaks down the various concepts of entrepreneurship in an easy and accessible manner with plenty of real-world examples, tips and tricks, and wisdom from a seasoned entrepreneur.

·Entrepreneurship from A to Z: Starting with Launching and Pitching, moving on to Fundraising and Team Building, and concluding with Marketing and Evangelizing, this course will take you through each step necessary to start your own business.

·Interactive Exercises: You’ll watch as an entrepreneur just like yourself pitches his company to a potential investor and then hears Guy’s uncensored feedback.

·Answers to FAQs: Guy will answer several commonly asked questions that have been posted on his social media pages, including “When do you know when you have a winning idea?” and “How do you stay positive during the lows and stay calm during the highs?”

After completing this course, you will understand a range of time-tested strategies and have gained practical advice that takes you further along the journey from having an idea to being a full-fledged entrepreneur. You will gain the clarity and confidence needed to create a lasting, influential company.

Who this course is for:

  • Budding entrepreneurs of all backgrounds and experience levels

Featured review

Heidi Bada
Heidi Bada
429 courses
85 reviews
Rating: 5.0 out of 5a year ago
Not done the course yet but already I got my money's worth during section 2. I had a pretty good idea what would be covered and it's very orderly and consistent so the course ends up acting like a workbook + mentor if you choose to use it that way.

Course content

8 sections • 56 lectures • 3h 54m total length

  • Preview02:00

  • Ask Simple Questions
    02:19
  • Ideas and Prototyping
    05:32
  • Making a mantra
    02:06
  • Exercise: What is your mantra?
    1 page
  • Business models
    09:17
  • Telling a story
    03:13
  • Positioning your product
    03:00
  • Exercise: Craft your positioning
    1 page
  • Adoption vs. scaling
    04:40
  • Crossing the chasm
    07:10
  • Incubation
    01:53
  • Common mistakes Entrepreneurs make
    04:45
  • How to forecast
    03:51
  • Conclusion
    01:41
  • Supplementary material
    00:13

  • The why and how of a pitch
    01:49
  • Exercise: What does your startup do?
    1 page
  • Basics of a pitch
    09:30
  • Exercise: Do the math
    1 page
  • My ideal pitch
    02:09
  • Exercise: Videotape yourself
    1 page
  • Things that can go wrong
    05:24
  • Things to avoid doing in a pitch
    05:15
  • Feedback on a live pitch
    15:13
  • Supplemental material
    00:13

  • Preview08:07
  • Finding investors
    04:57
  • Rounds of financing
    03:34
  • Emailing investors
    05:01
  • Supplemental material
    00:13

  • Good tactics for building a team
    07:25
  • What to look for in a team
    04:01
  • How do you ensure there is a good fit?
    04:07
  • Checking for references
    02:14
  • Getting candidates to join
    08:38
  • Supplementary material
    00:13

  • Planning your Social Media Strategy
    03:40
  • Deciding which Platforms to Use
    06:37
  • Creating your Company Profile Page
    03:05
  • Getting your First Followers
    09:19
  • Preview05:38
  • Using images in your Posts
    08:40
  • Responding to Comments
    02:41
  • Apple, Airbnb, Virgin America, Uber and Guy's Profile Pages
    07:36
  • Supplementary Materials
    00:30

  • Introduction to evangelism
    05:05
  • Building a human brand
    03:11
  • The 2 keys to shmoozing
    01:55
  • Making customers your evangelists
    05:11
  • Building communities around your product
    02:30
  • Supplementary Materials
    00:13

  • FAQ
    21:35
  • The Art of the Start Book
    00:54
  • Art of the Start 2.0 link
    1 page
  • Change the World
    00:50

Instructor

Guy Kawasaki
Chief Evangelist of Canva
Guy Kawasaki
  • 4.5 Instructor Rating
  • 5,846 Reviews
  • 32,767 Students
  • 6 Courses

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool, and executive fellow at the Haas School of Business at UC Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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