
Begin the executive program in business and entrepreneurship with a welcome to MTF, setting the stage for an engaging exploration of the course.
Please, use that link for access to Private Telegram Group with other entrepreneurs
You may share your business related questions in private and supportive atmosphere
Rule: All discussions are strictly confidential, only for usage inside of business club
For getting of access, please, email us to welcome@gtf.pt with your First and Last Name at Udemy and name of telegram account. Also, if you prefer we may create it in Slack or Whatsapp / We chat
Update your background canvas to map learning, work experience, and hard skills into areas, then set 1-, 3-, 5-, and 10-year goals to build a market-ready business.
Analyze your background and what you like to do to define your DNA, focus on a specific niche, and identify ideal clients for a focused business.
Identify and analyze competitors and product substitutes by mapping your value chain, customer journey, and channels, while exploring cross-industry best practices to drive innovation.
Learn to launch a business by turning ideas into action, validating with clients, and planning capex. Define your client, service, and how you'll use a business plan and canvas.
weigh starting a business with friends or family, decide on single ownership and clear responsibilities, and explore exit strategies and investors within the frameworks model.
Explore the MTF framework and the business canvas to grasp core management topics, including static and dynamic frameworks, profit models, KPIs, and pricing strategies.
Please look to included materials
Analyze your external environment to identify opportunities and trends, monitor consumer patterns, digitalization, and macro shifts, and study market supply, demand, and segments to refine pricing and value propositions.
Analyze external market dynamics by scouting startups and new technologies, assessing competitors, market disruptors, and macroeconomic risks to diversify offerings and align with ESG and regulatory guidance.
Explore profitability through main products and side services, analyze price level, price discrimination, price sensitivity, elasticity, and unit economy analysis, and optimize sales funnel and cross-sell opportunities.
Dynamic business canvas integrates sales funnels, customer journey, and process analysis into a framework for ongoing monitoring, cost and profit analysis, and actionable countermeasures to improve profitability.
Compare offline printing services and online English lessons for personal and corporate clients, and plan a hybrid path using templates and digital platforms.
Analyze markets across industries and countries to study client journeys, pricing, packaging, interfaces, and menus; compare competitors, collect reviews, and map digital marketing strategies.
Examine diverse business models through real-world examples, covering B2B and B2C, revenue generation, cost reduction, and profit analysis, then apply insights through discussion and actionable planning.
Discover shop models from offline showrooms to online marketplaces, using pre-ordering and post payment to suppliers to manage inventory, predict demand, and monetize customer flow with services.
Discover how to launch a business with zero financing, validate ideas before scaling, and assess risks of corporate loans, personal loans, private investors, and investment funds.
Weigh the risks of a cofounder with money—ownership dilution, vision mismatch, and contract liabilities. Loans require understanding liability by legal form; consider profitability and personal obligation in startups.
Understand personal loans from banks or investors, including currency risk, loan terms, and the importance of clear contracts, with caution about startup funding without a validated model.
Assess equity dilution, ownership loss, and contract terms when raising from investment funds. Validate ideas with MVPs and early traction, then consider loans or partnerships before pursuing funds.
Assess how to attract corporate investors by mapping your value chain and exit, identifying big players, and delivering mvps or customer flows that win b2b corporate clients and bank partnerships.
Validate your idea with personal funds and low-cost prototypes or no-code tools, test marketing with small ad spend, and build a brand before investing more or quitting your job.
Explore how to prioritize business development, sales, and marketing activities by comparing competitors, analyzing the client journey, and tracking digital campaigns to maximize client acquisition.
Analyze price models and price sensitivity across sales channels, from wholesale to own shops. Evaluate internal costs, margins, and channel-specific discounts while testing pricing strategies.
Analyze partner types from real estate aggregators and agencies to influencers and events, map the customer journey and value chain, and master attribution and promo-code tracking.
Master digital advertising by testing multiple channels and campaign designs, tracking acquisition costs and ROI with landing pages, promo codes, and campaign-specific identifiers.
Explore B2B and B2C sales strategies, including identifying the decision maker, navigating price and delivery conditions, leveraging co-marketing, referrals, newsletters, and content marketing to grow and retain clients.
Celebrate completing the course and boost your career by sharing your diploma on LinkedIn, joining alumni groups on Telegram and our site, and following our social networks for new courses.
Explore real life business development fundamentals, from strategy and finance to marketing, sales, client engagement, and product development, with practical frameworks to launch and grow ventures.
Welcome to Program: Certificate in Business and Entrepreneurship Professional Program by MTF Institute
After finishing of the program, you will get:
1) Digital Certificate of MTF
2) UDEMY Certificate
Learning and Office support: With any questions about learning process or linked to course material please write us to our email or to Q&A section
Program Curriculum:
Module 1. Entrepreneurship and Business Motivation
Module 2. First Steps and Business Essentials
Module 3. Business Framework
Module 4. Entrepreneurship: Ideas, Market Analysis, Competitors, Place
Module 5. Business Models Development
Module 6. Bootstrapping, Business Without Money, Investments Getting
Module 7. Business Development, Sales & Marketing
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 213 countries and has been chosen by more than 750 000 students.
Course Author: Igor Dmitriev
Digital Transformation and Banking Expert
Education:
MBA, The Boston University
Master of Science at Engineering (Technical) Management,
The State University of New York at Buffalo
Master of Science at Informatics and Economics,
Six Sigma Black Belt
Experience:
Expert at Banking (> 18 years), FinTech & Digital (> 15 years),
Experienced Manager (> 14 years) with successful track of records
at personal and corporate entrepreneurship.
More than 12 years at worldwide banking groups such us
Societe Generale , Raiffeisenbank
Experience at roles: CEO, Head of Business, Chief Digital &
Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
Entrepreneurship is the process of identifying opportunities, innovating, and taking risks to create and manage a business venture. It involves the willingness to bear uncertainty and the capacity to adapt to changing circumstances in order to achieve success. Entrepreneurs are individuals who embark on this journey, utilizing their creativity, vision, and determination to bring their ideas to life.
There are several main reasons why individuals choose to become entrepreneurs and build their own businesses:
Pursuit of Passion: Many entrepreneurs are driven by a passion for a particular idea, product, or service. They want to bring their vision to fruition and make a meaningful impact in their chosen field.
Financial Independence: Building a successful business can provide financial freedom and independence. Entrepreneurs have the opportunity to create wealth for themselves and their families by capitalizing on their own ideas and hard work.
Flexibility and Autonomy: Entrepreneurship offers the flexibility to set one's own schedule and work on projects that align with personal values and goals. Entrepreneurs have the autonomy to make decisions and shape the direction of their businesses as they see fit.
Desire for Innovation: Entrepreneurship is often driven by a desire to innovate and create something new. Entrepreneurs seek to solve problems, disrupt industries, and introduce novel solutions that improve people's lives.
Personal Growth and Fulfillment: Building a business can be a deeply rewarding experience that fosters personal growth and fulfillment. Entrepreneurs face challenges, overcome obstacles, and learn valuable lessons along the way, which can lead to a sense of accomplishment and fulfillment.
Learning about business can provide essential knowledge and skills that support the process of building a career and launching a startup. Some ways in which learning about business can be beneficial include:
Understanding Market Dynamics: A solid understanding of business principles can help entrepreneurs identify market opportunities, assess demand for their products or services, and develop effective strategies for reaching their target audience.
Financial Management: Learning about finance and accounting is crucial for managing the financial aspects of a business, including budgeting, forecasting, and managing cash flow. This knowledge is essential for making informed decisions and ensuring the financial health of a startup.
Marketing and Sales: Effective marketing and sales strategies are essential for attracting customers and growing a business. Learning about marketing principles, branding, and customer acquisition can help entrepreneurs develop strategies to effectively promote their products or services and drive sales.
Leadership and Management: Learning about leadership and management principles can help entrepreneurs build and lead high-performing teams, delegate tasks effectively, and create a positive work culture within their organizations.
Overall, learning about business can provide entrepreneurs with the knowledge, skills, and confidence they need to navigate the challenges of entrepreneurship, build successful businesses, and achieve their goals.