Entrepreneurial Orientation, Intention, Behavior & Culture
What you'll learn
- Understand the Foundations of Entrepreneurial Orientation
- Identify and Analyze the Dimensions of Entrepreneurial Orientation
- Explore the Factors Influencing Entrepreneurial Intention
- Develop Skills for Cultivating Entrepreneurial Intention
- Examine Entrepreneurial Behavior and Its Characteristics
- Measure and Assess Entrepreneurial Behavior
- Understand the Concept and Importance of Entrepreneurial Culture
- Foster an Entrepreneurial Culture within Organizations
- Apply case studies to understand real-world entrepreneurial practices.
- Analyze the impact of national, regional, and organizational cultures on entrepreneurship.
Requirements
- Basic skills and Ideas of Entrepreneurship !
Description
Entrepreneurial Orientation, Intention, Behavior & Culture
This course provides an in-depth exploration of the key concepts that underpin entrepreneurial success, including entrepreneurial orientation, intention, behavior, and culture. Students will begin by understanding the foundational elements of entrepreneurial orientation, examining its dimensions such as innovativeness, risk-taking, and proactiveness. The course will delve into the psychological and sociological factors that shape entrepreneurial intentions, highlighting the role of personal motivation and external influences. Practical applications and real-world examples will be used to illustrate how entrepreneurial orientation is assessed and cultivated in various business contexts.
Building on this foundation, the course will explore entrepreneurial behavior, differentiating it from managerial behavior and identifying the critical skills and traits necessary for entrepreneurial success. Students will learn how to measure and assess entrepreneurial behavior using various tools and case studies. The course will also address the concept of entrepreneurial culture, examining how national, regional, and organizational cultures influence entrepreneurial activities. Strategies for fostering an entrepreneurial culture within organizations will be discussed, with a focus on overcoming cultural barriers to enhance entrepreneurial outcomes.
Finally, the course will link innovation with entrepreneurial practices, investigating the processes and strategies that promote innovation in businesses. Students will explore the challenges and opportunities associated with fostering innovation and learn to integrate entrepreneurial orientation, intention, behavior, and culture into a cohesive and holistic approach. By synthesizing these concepts, students will be equipped to apply integrated strategies and insights to real-world entrepreneurial scenarios, preparing them for future challenges and opportunities in the field of entrepreneurship.
In this master course I would like to teach 8 modules:
Module 1: Introduction to Entrepreneurial Orientation
Module 2: Entrepreneurial Intention
Module 3: Entrepreneurial Behavior
Module 4: Entrepreneurial Culture
Module 5: The Role of Innovation in Entrepreneurship
Module 6: Risk Management in Entrepreneurship
Module 7: Proactiveness and Opportunity Recognition
Module 8: Integrating Entrepreneurial Orientation, Intention, Behavior & Culture
Enroll now and learn today !
Who this course is for:
- All UG and PG Business, General Management, Marketing , IT, Finance & Entrepreneurship Students
- Interested students to learn about the concepts of Entrepreneurial Orientation, Intention, Behavior & Culture
Instructor
- 4.3 Instructor Rating
- 60,267 Reviews
- 618,060 Students
- 340 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 618,000 students from 214 countries & 48+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.15 million course enrollments, with 12,430,007 minutes taught Including UFB Courses (Upto May' 2025).
[3] Offered a diverse array of 340 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.