Entrepreneur & StartUp MBA: Start A Business In 90 Days
4.5 (178 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,468 students enrolled

Entrepreneur & StartUp MBA: Start A Business In 90 Days

Entrepreneurship with Junior Ogunyemi: Everything you need to know – business strategy, fundamentals and growth hacking
4.5 (178 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,468 students enrolled
Created by Expert Academy
Last updated 8/2018
English [Auto]
Current price: $69.99 Original price: $99.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 7 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Find your million dollar idea and why you need to focus on solving problems
  • Effectively use the assets you already have to get a business off the ground
  • Understand the value of a mentor and know how to find one
  • Be able to validate your ideas without risking everything
  • Understand how to raise funds to launch your business
  • Market your business, and know what to focus on
  • Understand how to sell, and use the 4 P process
  • Scale their business, and understand why they don't want to be critical to the business in the long term
  • You should want to start a business
  • A passion for entrepreneurship

Have you ever wanted to start a business? Bored of your day job and think you could achieve more? Do you have a great idea for a business, but don't know how to go about getting it off the ground? If so, this course is for you.

Learn how to launch a business in 90 days

In this course, award winning entrepreneur Junior Ogunyemi explains everything you need to know to get a business off the ground in 90 days. By taking this course he will explain how to:

- How to find your million dollar idea and why you need to focus on solving problems

- How to best use the assets you already have to get a business off the ground

- The value of mentors and how to find one

- How to validate your ideas without risking everything

- How to raise funds to launch your business

- How to market your business, and what to focus on

- How to sell, and the 4 P process

- How to scale your business, and why you don't want to be critical to the business in the long term

After taking this course, you will have the entire business toolkit you need to get your idea off the ground.

Who is Junior?

He is the inspirational speaker that turns young people into entrepreneurs. Junior is a multi-award winning serial entrepreneur and author of the best-selling book “how to be a student entrepreneur”.

Junior launched his first business at just 17, and used it to pay his student fees. By graduation, he also owned a football coaching academy operating in schools and communities across London. He had also launched a magazine publishing company and was recognised as one of the top 10 most outstanding black students in the UK.

At age 21, he wrote his first book and secured a publishing deal. Since then he has launched numerous other businesses and now focuses on social entrepreneurship because he believes that is the best way to understand and improve today’s society.

He has appeared on TEDx and national TV across Africa. Now, he continues to travel around the world sharing his principals of success, and for the first time has brought them to a digital platform with the Expert Academy

Who this course is for:
  • Anyone who dreams of starting their own business
  • Anyone who has a great business idea, but doesn't know how to get it off the ground
  • Anyone who would like to be an entrepreneur
Course content
Expand all 42 lectures 01:44:19
+ Introduction
7 lectures 15:11

In this lecture Junior explains what he's going to teach you in this course, how he became an entrepreneur and why he's the perfect person to teach you how to be an entrepreneur.

Preview 02:50

In this lecture explains how entrepreneurship can give you freedom, and the importance of impact and influence in other people's lives. He explains the difference between typical entrepreneurship and social entrepreneurship.

Preview 01:49

Junior explains how he's going to cover everything you need to know to set up a business in 90 days. From sales and marketing, to how to find a mentor and finding that perfect business idea. He's going to share the strategy and frameworks he uses to build successful businesses.

Preview 01:02

In this shameless book plug (!) Junior explains what inspired him to write his books: "How to be a Student Entrepreneur" and "Young 'Fed Up' Professional"

If you're interested in Junior's books, you can find more information here: http://www.juniorogunyemi.com/store.html

Preview 00:56

In this lecture Junior explains why now is the time to be an entrepreneur and how the word of work has changed enormously in just the few years. He explains why tomorrow's working world of doesn't have job security, and why that isn't necessarily a bad thing. 

Preview 02:09

Junior covers why people fail in business, and finding patterns which help you avoid failure. He covers how everything rises or falls on leadership, and nothing else. Why Richard Branson would turn around your business, but you might not be able to turn around his. 

Preview 02:41

In this lecture Junior explains the three behaviours you see when businesses start to fail: blame, denial and quitting. He covers why leaders have to take responsibility, even when things fail or go wrong. Why everything always boils down to leaders taking responsibility and leading. 

Preview 03:44
+ Are you ready to be an entrepreneur?
6 lectures 16:33

In this section Junior takes you through the 4 stages of being an entrepreneur and explains how you move from each one to the next:

1 - The Dreamer

2 - The Dabbler

3 - The Do-er

4 - The Dominator

The 4 stages of entrepreneurship

In this section Junior wants to try and help you find the million dollar idea and the magic formula:

Idea + Execution = Result

Finding a million dollar idea - the magic formula

Junior explains why solving problems is the best place to find a business idea. How listening to potential customers and what they moan about is a great place to find that winning idea. 

Focus on adding value and solving problems

In this lecture Junior covers a step by step framework to designing a start-up business. People, then problems, then solution to that problem, and finally systemising the solution. 

Step by step guide to coming up with idea

One of the best traits of an entrepreneur is resourcefulness. Junior gives some examples of how being resourceful and savvy can get your business off the ground. How using your existing assets or skills can help you launch a business. 

Resourcefulness: Using what you have to generate business opportunities

Starting a business can be tiring, especially when you're living off a shoestring. You need to identify your end goal, and you need to focus on that during the entrepreneurial journey. Being relentless is key to this. 

Being relentless
+ Mentors
3 lectures 06:58

Junior explains the value of a mentor, how to attract a mentor and what to look for in a mentor. Why getting a mentor can save you time and help you to avoid pitfalls. 

What is the value of a mentor?

Junior explains how he found a mentor and used Twitter to build a relationship with a complete stranger. How you can also use networking events or speaking events.

Where do I find a mentor?

Junior explains that you need to be remarkable for an mentor to be interested in you. Showing that you're hungry to learn, a teachable person. Asking questions is key, and you need to be adaptable to mentor's needs. You also need to be consistent and proactive, and never lazy.

How do I attract a mentor?
+ Ideas
4 lectures 08:29

This section explains why validation is key for any business idea and the assumptions behind it. He explains the danger of launching a business on false assumptions, and why validating assumptions with potential customers can save you a huge amount of heartache and failure. 

What is idea validation?

Junior explains how you identify and test your major assumptions before you launch your business. 

Identify and test your major assumption

Junior explains what an MVP is, and the importance of demonstrating one. How you can build an MVP with just one feature at a time to test individual assumptions with customers before building a complete solution. 

What is a Minimum Viable Product (MVP)?

Junior sums up this section by explaining why your product doesn't have to be perfect first time round, it just has to be fit for purpose. And why perfection is a never ending search, even for billion dollar businesses. 

MVP: Perfect is not the purpose
+ Money
5 lectures 13:35

In this section Junior explains the difference between a cushion and a springboard, and how that choice will impact where you search for investors. 

Raising funds: Is the money a cushion or springboard

Junior explains why bootstrapping is the best way to start a business. How it requires sacrifice and why getting in front of your first set of clients is the goal you should be aiming for. 

Raising funds: How to bootstrap

In this section Junior explains other sources of funding you can look at, for example friends and family, loans, angel investors, venture capitalists, crowdfunding (for equity or product sales) or even joint ventures. 

Raising funds: Alternative sources

Junior explains why cashflow is the blood of your business, and why it's absolutely critical to your success. Why timing is critical and he gives some simple tips on how you can manage cash flow better. Cashflow is king!

Managing money: Cashflow is king

Budgeting can be time consuming and boring, but it is essential. Junior gives you some tips on how to budget better and why you need to instill discipline in how you budget. He talks about the value in having separate bank accounts to make money management easier, and why having an accountability partner can keep you on the straight and narrow.

Managing money: Budgeting
+ Marketing
4 lectures 10:02

Junior explains three key principles you need to consider when it comes to marketing. The first is "Who" - and identifying what your customer looks like. What are their demographics? What do they like? How can you narrow down who you are trying to serve?

Know your market: Understanding the WHO

The next question is "WHY" customers will buy your products. It may not always be the thing you think it is. It will also help you target your marketing more accurately and not waste money. 

Know your market: Understanding the WHY

The final question is where your customers are buying from. The "WHERE". Not just geographically, but also on what media they see your products.

Know your market: Understanding the WHERE

In this section Junior focuses on what makes a really good marketing message. Why you need to stay away from jargon and make it simple for customers. Can you articulate the benefits of your product or service to customers, rather than the features? What makes your product unique - how do you differentiate yourself? And finally, what's the big outcome? How do you get people to buy into your vision? How can you bring emotion into the message? 

Know your message: What makes the audience go wow!
+ Sales
6 lectures 17:30

In this section Junior talks about the importance of sales for every entrepreneur. Why people dislike the idea of selling, and what you can do to turn that round. What makes a bad salesperson and how you can avoid those pitfalls. Why you should be authentic and sell to people who's needs you can fulfill. 

Why sales people have a bad reputation

Junior introduces a step by step framework to help you sell: BIKE

B is for Background.

I is the Issue. 

K is the Knock On Effects. 

E is the Ending. 

He explains the difference between probing and manipulating, and how you are facilitating a process.

Please take a look at the attached downloadable PDF for more information.

How to do it properly using B.I.K.E

Junior explains why you also need to be able to sell to people over the phone, and the value compared to selling face to face. You need to be able to grab their attention and engage them in the first 15 seconds. 

Three step process to phone getting people on the phone

Junior introduces his four stage framework to engage people over the phone. 

  1. Person
  2. Purpose 
  3. Process
  4. Payoff 

He gives an example of a 15 second entry to hook a potential client over the phone. 

Person, Purpose, Process, Payoff

In this section Junior explains how you can adapt the BIKE framework for bigger clients, and the difference in process you need to take account of compared to smaller clients. 

The difference between small and BIG contracts

In this section, Junior explains the concept of gatekeepers and how to engage them. How you need to consider the different motivations and objectives of each person you meet and how they can differ. 

The process for approaching big clients and contracts
+ Scaling & Team
4 lectures 10:42

In this lecture, Junior explains the importance of building systems into your business, and the concept of the magic box. Why you need to design your magic box to give you freedom and why being human limits the success of your business. 

Scaling: The importance of systems

Junior explains why you should design your business to operate without you. Your responsibility is to teach other people to run the business for you, and the importance of delegation.

Scaling: Creating a magic box

Junior explains the key things you need to look out for to find your "rock star" partner to work with in your business. The three key attributes are: 

  1. Character
  2. Competence
  3. Chemistry
Bringing in the right team: Character, competence and chemistry

In this section, Junior explains the pro's and con's of having a business partner, verses employees and freelancers. 

Partner, employ or outsource
+ Next steps
3 lectures 05:19

In this lecture Junior explains some of the harder realities of starting a business. How you need a growth mindset, and to enjoy the journey. Why you need to learn from mistakes and failures, and that they aren't necessarily a bad thing. Why barriers can sort the weak from the strong. 

What mind-set will sustain your success?

Junior explains why revisiting and rewatching these individual videos can really help and help the lessons sink in. 

Practice makes perfect

As Junior says; "To do something new you need to become someone new". Good luck!

Please check out the attached file to find out how to follow Junior and The Expert Academy

Bonus lecture