Entity SEO for Content Writers

Learn to Write Great SEO Copy around #ThingsNotStrings
Free tutorial
Rating: 4.2 out of 5 (457 ratings)
6,316 students
1hr 1min of on-demand video
English [Auto]

How to write optimized web copy.
How and why understancing entities can improve your website and rankings
How and why Schema can improve your website
How to audit and optimize your website content using a topic based approach
How to spot trending topics and ideas to create now content


  • A Free or Paid version of Inlinks will be helpful
  • A basic appreciation of SEO


Writing web copy that ranks well on Google SERPs is no longer a dark art. That does not mean it does not require a certain flair and skill.

This course teaches you how to write optimized SEO content every time. Content that humans and machines will both love and understand alike.

Using award-winning technology, we show you the entire content writing process and for the adventurous amongst you, we go deeper into the theory behind topic-based SEO and why it has surpassed keyword-based SEO as a way forward.

Your Instructor: Dixon Jones, BA(Hons.), MBA, FRSA

Dixon Jones was one of the forefathers of Seach Engine Optimizations, starting his SEO Consultancy way back in 1999 before becoming the Marketing Director of Majestic, one of the world's best know SEO Tools and is now the CEO of the award-winning Inlinks SEO Technology.

He has been crowned "Search Personality of the Year" and was the first person in the UK to ever receive a "Lifetime Achievement Award" by the UK Search Awards. He has dedicated more than 20 years to understanding SEO and only now is he sharing those 20 years of experience with you. He has been a sought after public speaker on all aspects of search and information retrieval.

Who this course is for:

  • Content Writers
  • SEOs
  • Bloggers and online marketers
  • Public Relations analysts and writers


Turn your innovative ideas into market realities.
Dixon Jones
  • 4.4 Instructor Rating
  • 508 Reviews
  • 7,477 Students
  • 2 Courses

Award winning entrepreneur with an MBA in Business Administration and Strategy.

Milestones so far:

2018: Winner of the UK Search Awards' Lifetime Achievement Award

2017: Silicon Canal's Outstanding Individual of the Year

2017: Took Majestic 12 LTD to Buckingham Palace after winning a Queens Award for International Export

2016: Took Majestic 12 LTD to Buckingham Palace after winning the Queens Award for Innovation

2014/15: Majestic was ranked 18th in the UK in the Deloitte Fast 50 list of tech fast growing businesses

With 20 years experience running Online Businesses, and setting up his first company 10 years even before that, Dixon is well qualified to give advice.

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