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Enterprise digital marketing

Enhance the marketing value of the brand

Created by熠炫科技 Eshine

Last updated 3/2025

English

What you'll learn

How to deal with the challenges brought by the diversification of marketing channels
How to land precision marketing easily
How to make every second of consumers' attention can leave a deeper brand impression
How to allocate the budget to each channel to bring more GMV, better improve ROI

Course content

4 sections • 23 lectures • 1h 23m total length

Data-driven Business Growth: Digital Marketing in the Age of Big Data4:10
Marketing front-end precision, efficient targeting of target customers3:20
In the post-link era, create a new closed loop for IP conversion3:49

With the help of "post-link marketing" data, seek stock market growth3:35
How to capture data on post-link Marketing's own contacts4:17
The three core elements of "backlink marketing" ：Bait2:29
The three core elements of "post-link marketing" : Contact Points2:49
Three core elements of "post-link marketing" : Rules3:24
Mark the implementation process of "post-link marketing"3:02
The person who identifies the implementation process of "post-link marketing"3:44
The application of the implementation process of "post-link marketing"2:44
The classic play of post-link marketing takes you on the "way to break through"3:10

Requirements

Marketers who want to improve their marketing capabilities, practitioners in various career fields, business managers, and marketing teams at all levels

Description

The course is divided into four parts:

Part1: Enterprise digital marketing: New trend of digital marketing

Part2: Enterprise digital marketing: Data-driven precision marketing model

Part3: Enterprise digital marketing: Data-driven post-link marketing model

Part4: Enterprise digital marketing: Digital marketing effect evaluation

The lesson consists of 23 sections, totaling one hour and 23 minutes.

In the first part you will get:

1. Deal with the challenges brought by the diversification of marketing channels

2. Be aware of current trends in influence

3. Accurately and efficiently lock effective customers

In the second part you will get:

1. Learn to land precision marketing easily

2. Learn to deliver accurately to make money easier

3. Know the correct way to capture market positions

4. The method of enhancing brand value marketing and obtaining customers accurately through all channels

In Part 3 you will get:

1. Learn to make every digital media touch point create greater value

2. Learn to make every second of consumer attention can leave a deeper brand impression

3. Learn to greatly shorten the decision-making path of consumers

4. Learn to capture data about consumers

In Part 4 you will get:

1. Allocate the budget to various channels to bring more GMV and better improve ROI

2. Learn to increase conversion rate and reduce churn rate

3. Help you save money and get more leads

4. This advantage of online marketing can help a business like yours compete with competitors and grow.

Who this course is for:

Marketing staff, practitioners in various professional fields, corporate managers, marketing teams at all levels

Enterprise digital marketing

What you'll learn

Explore related topics

Course content