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Digital Marketing with Viral Social Contests and Giveaways
Rating: 4.3 out of 5(39 ratings)
4,544 students
Created byDave Williams
Last updated 6/2017
English

What you'll learn

  • You Will Possess Awesomeness at Creating Efficient Contests
  • You Will Be Fully Awesome at Creating Superb 'Giveaway' Promotions
  • You Will Gain Mad Jedi Powers Deploying Contests and Promotions to the World
  • You'll Concretely Track (and be able to report) the Results of Contests and Promotions
  • You Will Be Able To Effectively Continue your Conversation with New Leads
  • You Will KNOW How to Create and Run Elegant Ads That Can Make Your Contests and Giveaways Go Viral.

Course content

3 sections • 33 lectures • 3h 0m total length

  • Course Overview5:01
    • The View from 30,000 Feet.
  • Tools You'll Use - The Essential Pre-Requisites1:44
    • The bare minimum of things you'll need to have running to make this work like gangbusters.
  • Introduction3:41

    In this lecture, we'll cover off on:

    • Who I am
    • Why this niche for the demo, and what about yours
    • Mechanics vs Promotion
    • What we'll accomplish together
  • Landing Pages and Thank You Pages2:11

    Lead Pages and Thank You Pages - Best Practices

    • The benefits of simplicity with an eye towards advertising
    • Split testing
    • Picking the winner
  • Landing Pages and Thank You Pages in Depth10:11

    The nuts and bolts of configuring lead capture and points tracking pages.

  • Social Appearance1:38

    Social Appearance - How best to set up:

    • Titles
    • Descriptions
    • Images and sizing
    • Tweets
    • Emails and Email Messaging
  • Social Appearance Configuration2:45

    Configuring Social Media appearance lickety split.

  • Rewards3:30

    Rewards:  Sweepstakes versus Earned Premiums:

    • Why it’s important to make it valuable, and more importantly to make it cool.
    • Types of Rewards and what works
    • URLS, downloadable files, multi use coupons, single use coupons and physical products.
  • Rewards Configuration8:31

    Running just a contest - OR running a giveaway INSIDE a contest.

  • Rewards Points1:46
    Earning Points in a Digestible Way:

    • More benefits of simplicity
    • Ascribing value to sharing versus joining actions
  • Rewards Points Configuration2:42

    5-10-20, Ease of understanding.

  • Notifications1:02

    Notification Set-ups for Every State of Your Promotion

    • Notifications on Registration
    • Once someone who's been referred signs up
    • When someone earns their reward.
    • Notifications of possible fraud (people will try to game this)
    • To double-optin or to not double optin
  • Notifications Configuration9:05

    The five types of notifications, how to set your email send source, plus short-codes and how to use them.

  • An Alternative View of How to Structure and Configure Things3:02

    "Most points wins" is a very easy thing to understand.  BUT, what if it's the end of your Sweepstakes, the last couple of days?  Some people might not enter because 'why bother, someone else already has all the points'.

    Here's the solution:  weighted draws, and randomly selected winners.  EVERYONE has a chance to win, but those with more points have a better chance.  So why not enter?

  • Autoresponders2:12

    Autoresponders:  continuing the conversation with your new prospective customers.

    • Best use practices
    • When to send
    • What to send
    • What it integrates with
    • What the heck is a refurl?
    • Tags, tags, tags.
  • Autoresponder Configuration5:46

    All autoresponders have certain things in common.  We're not sure what your niches is, of course, but we've included some really rich resources below.  They're bonuses for this course:  guides and multi-part video lessons you can use to create messages, build a relationship with your list, build your list's authority and responsiveness, and some pitfalls you might encounter in the process.  None of this is necessary to getting your Contest and/or Giveaway launched, but it's all best-practices for how to get the most out of the leads you will certainly be collecting.  Enjoy.

  • Advanced Awesomeness2:09

    Advanced awesomeness:  adding sizzle to your schnizzle.

    • Custom Domains
    • Tracking and Re-targeting
    • Redirect to share page and why to do it.
  • Advanced Awesomeness Deep Dive7:19

    Technical things you will need to do to till the field of your Awesomness. 

  • Fraud Detection and the Downsides of Human Nature3:46

    There is a very small percentage of people on this Earth who are criminal recidivists with too much time on their hands.  

    We'll show you how to stop them.

Requirements

  • Students will need to have a product or brand they want to promote
  • This course works best for students with their own Wordpress based websites, but a website is not necessarily a requirement to have an effective promotion.
  • Students will need basic computer interface skills.
  • Students should have at least some experience in digital marketing.

Description

  • We cover exactly how to create superb Digital Marketing Sweepstakes Contests and Giveaway Campaigns, step by step.  
  • Digital Marketing tools, technologies, techniques - every last thing we did and everything you should do, blow-by-blow do yield the most effective campaign(s) you'll ever run.  
  • We'll guide you through the creation of Giveaways and Contests that are built from the ground up to go viral, to lower your cost-per-customer-acquisition, and to spread your digital marketing message far and wide.

Who this course is for:

  • This course is for people who are looking for an inexpensive and hugely effective way to use digital marketing to promote their brands and products.
  • This course is for people with or without websites.
  • This course is definitely for anyone already grappling with the effectiveness of their online advertising and/or digital marketing activities.
  • This course is NOT for total noobs. It's best if you've done at least some development, advertising and/or marketing before trying your hand at this stuff.

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