Enhanced WordPress Strategies For Business
What you'll learn
- Students will walk away with a better understanding of WordPress strategies and inside tips they can apply immediately to improve the results from their business website.
- These strategies can be applied to corporate websites, ecommerce sites, blogs, content sites, or sales pages - as long as they are built on WordPress.
Requirements
- Must already have a basic understanding of WordPress, such as how to install it and then how to install plugins and themes.
Description
Have you ever tried to build or enhance a website to grow your business? Have you spent lots of time learning WordPress, how to work with plug-ins, and how to tweak your website to boost traffic and sales, only to have it produce lackluster results? Have web designers quoted you a price tag of several thousand dollars just to build it for you?
With this Wordpress Tips and Tricks course you can learn How to Increase Website Traffic, which tips, tweaks, and tools you can use, without complicated programming, to boost your WordPress website and transform it into a traffic magnet -- in less time, with less money, and with a lot less effort.
- Which plug-ins create the best results
- How to tweak your plug-ins to maximize your site's selling power
- How to work with themes and templates to optimize your site's attraction potential
- And how to avoid common errors committed by WordPress designers.
This Wordpress Tips and Tricks course will take you through top essential and nice-to-have plug-ins, including admin, SEO, security, layout, usability, social, and even multimedia plug-ins. It will also dive into how to work with themes and templates, and how to tweak them a lot more efficiently.
Also, this course will show you how to tweak the look-and-feel of your website using styles, graphics, and design "tricks." It will reveal some shortcuts using copy-and-paste-simple snippets of code, as well as a number of quick-and-dirty online tools and resources -- many of which are free.
This course is for:
- Do-it-yourselfers who know the basics of WordPress and want to know how to take it to the next level.
- Hired webmasters or web designers who want to improve their skills to bring much greater value to their clients.
- Web site owners who don't know the technical stuff but want to be sure their web people make the right decisions.
This course is not for:
- Uber-Geeks who are looking for advanced coding skills. (You can certainly learn a lot from this course, but you may get bored.)
- Complete newbie who don't have any knowledge of WordPress. (You would get more out of this course if you first took a WordPress Basics course, then came back to upgrade your education.)
This course is meant for people who don't want to get involved with heavy programming, but want to learn How to Increase Website Traffic, tweak their WordPress websites and discover powerful shortcuts to enhance their online business or blog.
This Wordpress Tips and Tricks course by developer Michel Fortin will give you a new perspective on how to optimize and ramp up your website for maximum traffic, stickiness, and conversion.
Who this course is for:
- Webmasters who want to learn enhanced WordPress strategies for business websites, so they can charge more for their skills.
- Employees responsible for their company's sites, who know the basics of WordPress and want to know how to take it to the next level.
- Hired webmasters or web designers who want to improve their skills to bring much greater value to their clients.
- Entrepreneurs or small business owners who want their site to get the best possible results, and want to avoid common pitfalls.
- Website owners who don't know the technical stuff but want to be sure their web people make the right decisions.
Course content
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Instructors
![Michel Fortin](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.0 Instructor Rating
- 6 Reviews
- 159 Students
- 1 Course
A direct response copywriter and marketing consultant for the better part of 25 years, Michel Fortin is also an expert trainer, web designer, WordPress geek, and serial entrepreneur.
He was instrumental in selling hundreds of millions of dollars worth of products and services for his clients in a wide variety of industries, which included some of the most successful marketing campaigns on the Internet. His proven, battle-tested strategies can significantly improve your responsiveness, visibility, and conversion rate.
Michel is the co-founder of The Licorice Group, an online training and publishing company, as well as several membership sites that show you how to build, manage, and grow online businesses.
Today, he is an in-demand public speaker and highly sought-after consultant around the world. For several years he also taught sales, marketing, ecommerce, and web design at a local college under their accredited Business Administration and Marketing Management programs.
- 4.0 Instructor Rating
- 6 Reviews
- 159 Students
- 1 Course
I'm a marketing consultant and business coach with extensive experience in marketing strategy, digital marketing, marketing communications, and web development. Focusing primarily on entrepreneurial professionals and skill-based entrepreneurs, I help my clients grow their businesses by improving their visibility, driving demand, raising conversions, removing bottlenecks, and increasing revenues.
For the better part of 30 years, I've pioneered successful marketing strategies that were instrumental in generating over $300 million in sales. I've led cross-functional teams and gained deep experience working with various platforms and tools. Over the course of my career, I've built a vast breadth of expertise and consistently refined my marketing acumen with multiple certifications in digital marketing and analytics.
I've worked with thousands of businesses around the world in a wide variety of industries on improving their marketing ROI. For example, one client experienced an increase of 700% in targeted traffic in the first quarter of working together. Another generated over $342,000 in sales during the first two weeks. And another found $420,000 in extra sales after making improvements to their user experience.
I'm a published author (three books) and speaker, and I'm often invited to speak at industry events and to appear as a guest expert on business podcasts and radio programs. I've mentored hundreds of aspiring copywriters, marketers, and business owners, and I was also a teacher at a local business school where I taught marketing principles, marketing management, professional selling, web design, and ecommerce.