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30-Day Money-Back Guarantee
Design Web Design WordPress

Enhanced WordPress Strategies For Business

Supercharge Any Website With These Inside Tips, Tweaks and Tools For WordPress That Drive Traffic and Attract Customers
Rating: 4.0 out of 54.0 (6 ratings)
159 students
Created by Michel Fortin, Michel Fortin
Published 8/2012
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Students will walk away with a better understanding of WordPress strategies and inside tips they can apply immediately to improve the results from their business website.
  • These strategies can be applied to corporate websites, ecommerce sites, blogs, content sites, or sales pages - as long as they are built on WordPress.

Requirements

  • Must already have a basic understanding of WordPress, such as how to install it and then how to install plugins and themes.

Description

Have you ever tried to build or enhance a website to grow your business? Have you spent lots of time learning WordPress, how to work with plug-ins, and how to tweak your website to boost traffic and sales, only to have it produce lackluster results? Have web designers quoted you a price tag of several thousand dollars just to build it for you?

With this Wordpress Tips and Tricks course you can learn How to Increase Website Traffic, which tips, tweaks, and tools you can use, without complicated programming, to boost your WordPress website and transform it into a traffic magnet -- in less time, with less money, and with a lot less effort.

  • Which plug-ins create the best results
  • How to tweak your plug-ins to maximize your site's selling power
  • How to work with themes and templates to optimize your site's attraction potential
  • And how to avoid common errors committed by WordPress designers.

This Wordpress Tips and Tricks course will take you through top essential and nice-to-have plug-ins, including admin, SEO, security, layout, usability, social, and even multimedia plug-ins. It will also dive into how to work with themes and templates, and how to tweak them a lot more efficiently.

Also, this course will show you how to tweak the look-and-feel of your website using styles, graphics, and design "tricks." It will reveal some shortcuts using copy-and-paste-simple snippets of code, as well as a number of quick-and-dirty online tools and resources -- many of which are free.

This course is for:

  • Do-it-yourselfers who know the basics of WordPress and want to know how to take it to the next level.
  • Hired webmasters or web designers who want to improve their skills to bring much greater value to their clients.
  • Web site owners who don't know the technical stuff but want to be sure their web people make the right decisions.

This course is not for:

  • Uber-Geeks who are looking for advanced coding skills. (You can certainly learn a lot from this course, but you may get bored.)
  • Complete newbie who don't have any knowledge of WordPress. (You would get more out of this course if you first took a WordPress Basics course, then came back to upgrade your education.)

This course is meant for people who don't want to get involved with heavy programming, but want to learn How to Increase Website Traffic, tweak their WordPress websites and discover powerful shortcuts to enhance their online business or blog.

This Wordpress Tips and Tricks course by developer Michel Fortin will give you a new perspective on how to optimize and ramp up your website for maximum traffic, stickiness, and conversion.

Who this course is for:

  • Webmasters who want to learn enhanced WordPress strategies for business websites, so they can charge more for their skills.
  • Employees responsible for their company's sites, who know the basics of WordPress and want to know how to take it to the next level.
  • Hired webmasters or web designers who want to improve their skills to bring much greater value to their clients.
  • Entrepreneurs or small business owners who want their site to get the best possible results, and want to avoid common pitfalls.
  • Website owners who don't know the technical stuff but want to be sure their web people make the right decisions.

Course content

8 sections • 147 lectures • 10h 57m total length

  • Preview02:08
  • Preview03:01
  • Preview00:36
  • Preview01:56
  • Preview1 page

  • Preview1 page
  • Resources From Class 1
    4.9 kB
  • Resources From Class 2
    6.9 kB
  • Resources From Class 3
    6.1 kB
  • Resources From Class 4
    8.2 kB
  • Resources From Class 5
    4.6 kB
  • Resources From Class 6
    5.2 kB
  • Bonus class for FortinPress students
    01:03:12

  • Preview14:03
  • Preview12:12
  • Preview02:41
  • Preview04:15
  • Preview06:41
  • Preview03:25
  • Plugins: WordPress Reset
    01:25
  • Plugins: WP Example Content
    01:49
  • Plugins: Use Google Libraries
    01:57
  • Plugins: Shortcodes Ultimate
    17:21
  • Class 1 Q&A Session Introduction
    00:27
  • Q&A: How To Add an Optin Box in the Sidebar
    02:41
  • Q&A: How to Manage Your Bookmarks
    06:24
  • Q&A: How to Convince Clients to Switch to WordPress
    04:18
  • Q&A: Can a PHP Site be Functional Inside Wordpress?
    05:39

  • Preview01:55
  • Plugins: Add Quicktag
    11:28
  • Plugins: Admin Management Xtended
    01:58
  • Plugins: Broken Link Checker
    01:44
  • Plugins: Clean Options
    02:15
  • Plugins: Duplicator
    02:04
  • Plugins: Exec-PHP
    00:55
  • Plugins: Google Analytics for WordPress
    00:47
  • Plugins: Grab & Save
    03:15
  • Plugins: Portable phpMyAdmin
    01:12
  • Plugins: Plugins Garbage Collector
    00:29
  • Plugins: Search & Replace and Search Regex
    04:42
  • Plugins: Simple Tags
    06:57
  • Plugins: WP-DbManager
    00:58
  • Plugins: WP Optimize
    01:13
  • Plugins: WP CleanFix
    00:38
  • Plugins: WP Show IDs
    00:52
  • Plugins: WP Status Dashboard
    02:47
  • Introduction to Security Plugins
    00:43
  • Plugins: Absolute Privacy
    01:22
  • Plugins: Akismet
    00:36
  • Plugins: Anti Feed-Scraper Message
    01:52
  • Plugins: Secure WordPress
    00:45
  • Plugins: ServerBuddy
    02:04
  • Plugins: SI Captcha Anti-spam
    01:13
  • Plugins: Stop Spammer Registrations
    00:30
  • Plugins: User Spam Remover
    00:29
  • Plugins: Wordpress Firewall
    01:23
  • Plugins: WP Ban
    00:25
  • About CloudFlare
    11:40
  • Class 2: Q&A Session Intro
    01:03
  • Q&A: How do I turn off Auto Save?
    08:15
  • Q&A: Can you have too many plugins in Wordpress?
    04:18
  • Q&A: Can Cloudflare put my site at risk?
    01:23
  • Q&A: Do you recommend a duplicator plugin?
    03:19
  • Q&A: Do you design for mobile phones?
    02:27
  • Q&A: Is the free version of Cloudflare adequate?
    02:32

  • Preview01:19
  • SEO and Front-End Loading
    13:55
  • Plugin: Wordpress SEO & All-in-One SEO Pack
    07:49
  • Plugin: Google XML Sitemaps
    01:06
  • Plugin: No Self Pings & SEO Smart Links
    01:11
  • Plugin: Plugin Output Cache & Pretty Link
    02:21
  • Plugin: The Big Four of SEO
    06:19
  • Plugin: Smart 404
    00:56
  • Plugin: WP Supercache & W3 Total Cache
    06:25
  • Plugin: iRobots.txt & Robots Meta
    04:03
  • 5-Minute SEO
    01:43
  • Plugin: Useful Social Plugins
    11:40
  • Autoresponder Tip and Evergreen Articles
    06:54
  • Selfpromotion.com & RSS Submit
    05:02
  • Page Speed Test
    02:16
  • Wrapping Up Class 3
    01:50

  • Preview00:56
  • A Few Good Resources
    08:37
  • Plugins: Addsig
    02:25
  • Plugins: Ambrosite
    11:44
  • Plugins: Custom Classes
    02:21
  • Plugins: Better Excerpt
    01:55
  • Widget: Jquery Vertical Accordion Menu
    01:31
  • Plugins: List Category Posts
    01:08
  • Plugins: Order Plugins
    01:29
  • Plugins: Post Plugins Set
    04:11
  • Widget: Section Widget
    02:16
  • Plugins: Widget Logic
    03:27
  • Plugins: All-in-one Fav Icon
    02:17
  • Plugins: Form Plugins
    02:35
  • Plugins: Comment Approved Notifier
    02:10
  • Plugins: Dagon Design Sitemap Generator
    01:14
  • Plugins: Popover Plugins
    01:09
  • Plugins: Feed Styler
    01:29
  • Plugins: Link Truncator
    00:38
  • Plugins: Organize Series
    02:32
  • Plugins: Subscribe to Comments
    00:24
  • Plugins: WP-Popad
    00:54
  • WP Favorite Posts
    01:09
  • Plugins: WP Page Navi
    00:43
  • Plugins: WP Touch
    01:28
  • Plugins: Yoast BreadCrumbs
    01:17
  • Plugins: Media Player Plugins
    07:09
  • Q&A: HTML to Wordpress Format
    05:09
  • Q&A: Setting Up a Child Theme
    03:28
  • Q&A: Menu Bar Customization
    03:18
  • Q&A: WP Double Installation
    01:55
  • Q&A: Preventing "Ping Spam"
    03:01
  • Q&A: Adding Posts to Autoresponder
    10:17
  • Q&A: Importing the Pages
    05:10
  • Plugins: P3 Performance Profiler
    02:13
  • One Last Resource
    01:44
  • Wrapping Up Class 4
    00:22

  • Preview04:27
  • The Wordpress Dashboard
    10:23
  • Tips and Tricks: HtAccess
    12:32
  • Tips and Tricks: CSS (Part 1)
    14:37
  • Tips and Tricks: CSS (Part 2)
    15:54
  • Custom Post Types
    12:38
  • All About Widgets
    07:00
  • Q&A: Setting up a Forum
    06:21
  • Q&A: Converting Posts to Landing Pages
    06:55
  • Q&A: Sidebar Custom Posts
    10:22
  • Wrapping Up Class 5
    02:03

  • Preview01:04
  • Q&A: Images in Posts (Part 1)
    14:36
  • Q&A: Images in Posts (Part 2)
    12:16
  • Q&A: Random Text Plugin
    05:36
  • Q&A: Saving Your Custom Child Theme
    05:41
  • Q&A: Plugin Cleanup
    04:14
  • Review: Jeanettecates.com (Fonts)
    05:14
  • Review: Jeanettecates.com (Colours)
    05:06
  • Review: Jeanettecates.com (Spaces Between Blog Posts)
    04:25
  • Review: Jeanettecates.com (Section Widget Tabber)
    17:26
  • Review: Jeanettecates.com (Website Critique)
    08:15
  • Review: RealLifePurpose.com (Tips and Tricks)
    03:32
  • Review: RealLifePurpose.com (Website Critique)
    10:16
  • Q&A: Fancy Forms
    07:23
  • Q&A: Great Salesletters
    06:33
  • Q&A: Outsourcing Blueprints Tour
    07:12
  • Wrapping Up Class 6
    03:27
  • Preview1 page

Instructors

Michel Fortin
Expert Trainer at The Licorice Group
Michel Fortin
  • 4.0 Instructor Rating
  • 6 Reviews
  • 159 Students
  • 1 Course

A direct response copywriter and marketing consultant for the better part of 25 years, Michel Fortin is also an expert trainer, web designer, WordPress geek, and serial entrepreneur.

He was instrumental in selling hundreds of millions of dollars worth of products and services for his clients in a wide variety of industries, which included some of the most successful marketing campaigns on the Internet. His proven, battle-tested strategies can significantly improve your responsiveness, visibility, and conversion rate.

Michel is the co-founder of The Licorice Group, an online training and publishing company, as well as several membership sites that show you how to build, manage, and grow online businesses.

Today, he is an in-demand public speaker and highly sought-after consultant around the world. For several years he also taught sales, marketing, ecommerce, and web design at a local college under their accredited Business Administration and Marketing Management programs.

Michel Fortin
Communications. Copywriter. Consultant.
Michel Fortin
  • 4.0 Instructor Rating
  • 6 Reviews
  • 159 Students
  • 1 Course

I'm a marketing consultant and business coach with extensive experience in marketing strategy, digital marketing, marketing communications, and web development. Focusing primarily on entrepreneurial professionals and skill-based entrepreneurs, I help my clients grow their businesses by improving their visibility, driving demand, raising conversions, removing bottlenecks, and increasing revenues.

For the better part of 30 years, I've pioneered successful marketing strategies that were instrumental in generating over $300 million in sales. I've led cross-functional teams and gained deep experience working with various platforms and tools. Over the course of my career, I've built a vast breadth of expertise and consistently refined my marketing acumen with multiple certifications in digital marketing and analytics.

I've worked with thousands of businesses around the world in a wide variety of industries on improving their marketing ROI. For example, one client experienced an increase of 700% in targeted traffic in the first quarter of working together. Another generated over $342,000 in sales during the first two weeks. And another found $420,000 in extra sales after making improvements to their user experience.

I'm a published author (three books) and speaker, and I'm often invited to speak at industry events and to appear as a guest expert on business podcasts and radio programs. I've mentored hundreds of aspiring copywriters, marketers, and business owners, and I was also a teacher at a local business school where I taught marketing principles, marketing management, professional selling, web design, and ecommerce.

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