
Meet McCarthy, the founder in Islamabad, who presents engineering management as theory and practice drawn from 30 years across products and services, seven modules of a free course.
Explore engineering management from scratch to expert level by examining course outlines, definitions, strategy and decision making, financial and project management, marketing and sales management, leadership, and time management.
Explore the purpose and role of engineering in human life. Review the engineering organization, engineer manager versus normal manager, and core technical, time, and people factors.
Explore how engineering shapes everyday life, from civil and mechanical to mechatronics, by bringing comfort, safety, and ease through home appliances, vehicles, and innovative manufacturing.
Explore how engineering management blends technical and leadership skills within the engineering organization, coordinating finance, manufacturing, marketing, and sales to guide staff and serve customers.
Explore how engineering managers balance technical skills with management duties, manage time and resources, and lead people through delegation, open communication, and contingency planning.
Explore how management lacks fixed rules and adapts to culture and circumstances, guided by coordination, controlling, and producing, with history and examples like the pyramids.
Explore the basic definitions of management, management styles, the types of managers, management responsibilities, and management tasks, while noting its relation to general management and focusing on the basics.
Explore management responsibilities to shareholders, employees, internal and external customers, community, suppliers, competitors, and government, including securing returns on investment and timely supplier payments.
Explore how to plan, organize, integrate, and measure project work by setting goals, budgeting, training staff, handling change, and measuring performance through quality assurance and control.
Explore how management tasks drive organizational success through strategic planning, organizing, leading, and controlling. See how these duties shape structure and design, resource allocation, decision making, and communication.
Explore the spectrum of managers and management styles, from administrative and time-server to climbers, generals, supporters, nice guys, bosses, and dictators, with organizational levels and field level communications.
Compare engineering manager and general manager roles by linking technical leadership with strategic management. Highlight oversight of teams, projects, budgeting, stakeholder relations, and cross-functional collaboration for organizational success.
Define the organization as a group of people with defined relationships pursuing a goal, with resources and a well-defined aim, and outline its structure, specialization, and formal or informal relationships.
Explore how organizations define structure and allocate resources to achieve strategic goals through an organization chart and charter. Examine hierarchical, matrix, functional, staff, project, flexible, and informal structures.
Explore hierarchical and bureaucratic structures in large organizations, dividing manpower for feedback and accountability, and identify four types: hierarchy of authority, task specialization, system of rules, impersonality in rule application.
Explore the hierarchy of authority where power resides in positions, not individuals, with specialized tasks creating new roles and a rule system enforcing rights, privileges, and penalties to ensure efficiency.
Explore legal, traditional, and personal authority, and how formal authority attaches to positions rather than individuals. Examples include the secretary to the manager and an organizational chart.
Explore span of control in hierarchical structures, balancing supervisor load and reports per manager, with fast communication and accountable feedback to guide task breakdown and efficiency.
Structure the staff organization with headquarters, regional divisions, and chain of command, with marketing, sales and service under each division. Manage feedback loops from the field to the CEO.
Explore the Metis matrix organization, a hybrid of project and functional structures with parallel hierarchies, where project and functional managers share authority to drive planning, execution, and customer interface.
Identify how informal organization arises from overlaps between departments to form temporary structures that address untoward events, failures, or managerial inefficiency, with examples of delegation.
Explore the main topics of strategy and decision making, including formulation, decision making elements, parts and stages, information presentation, mathematical models, calculations, charts, and forecasting, with practical, experience-based explanations.
Define the objectives and actions of strategy formulation, set timelines, and identify resource needs for a long-range plan. Anticipate problems and technological changes to stay competitive globally.
Each company needs a unique strategy plan tailored to its culture, background, and resources, with four stages: entrepreneur, expansion and consolidation, diversification, and renewal or decline.
Outline strategic ownership from the CEO to managers, guiding product development from R&D to manufacturing, marketing, sales, and finance, with four key process requirements: data, rapid response, transferable, and expendable.
Master the strategy formulation process with future forecasting, mission and business aims, and a five-element cycle, anchored by SWOT analysis and review aligned to customer requirements.
Explore the introduction and purpose of inventory control, including stock, raw materials, and finished items, and learn how buffer stock and replenishment frequency support production.
Explore how inventory size depends on demand, lead time, supply availability, and market location. Evaluate transportation, past experience, predictable versus unpredictable situations, and stockouts.
Identify the four main inventory costs—purchasing (capital) cost, holding cost, stock out cost, and order cost—and learn how minimizing these reduces total project costs.
Explore inventory control under fixed demands, including forecasted and stock-out scenarios, lead times, order quantities, safety stock, and supplier coordination to prevent production disruptions.
Learn how economic order quantity (EOQ) optimizes inventory by ordering at the right time and quantity to minimize costs, forecast demand, and exploit price discounts.
Explore how shortages, non-instantaneous receipt, and variable demand challenge inventory control, and how firms use demand estimation, buffer stock, and supply-chain coordination to keep production flowing.
Explore two inventory order systems: fixed quantity continuous review and fixed period fixed frequency, comparing when to order, how much to stock, and implications for stockouts and holding costs.
Explore modern inventory control techniques, including Monte Carlo simulation and game theory, to navigate competitive markets, gather information, and manage large-scale multinational inventories.
Introduce the section on financial management, covering the financial environment and money's role in business, plus costing controls and investment decisions, including project evaluation and profit realization.
Explore the financial environment, including how equity and debt funding shape company capital, asset valuation, and loan decisions, and differentiate financial accounting from management accounting for strategic decision making.
Explore the introduction to financial accounts, basic principles, and a fair view of the business, including intangibles, costs, profits, and forecasted losses, with emphasis on consistency in financial statements.
Explore principles of financial accounts, including ongoing concerns, accruals, asset valuation, depreciation and revaluation, monetary terms, and prudence in profit measurement.
Learn how companies file annual returns with the registrar, compiling balance sheets, profit and loss statements, and audit reports, with internal or external audits and ISO certifications.
Explore project management within engineering management, covering project planning and control, defining and initiating projects, and then manufacturing operations, managing resources, and executing projects to reach the market.
Define and manage projects from initiation to completion through clear objectives, time-bound execution, and resource planning, while monitoring quality and adapting to market changes.
Learn the basics of network analysis for project management and strategy formulation, compare pert and cpa techniques, and see how software aids resource optimization without substituting core skills.
Explore network types and core elements of network analysis, including nodes, arcs or edges, routes, and tail and head events, with time and resources considerations.
Define clear objectives across all staff, divide the project into groups, assign precise responsibilities, and coordinate sequential and parallel tasks to prevent overlap and resolve conflicts early.
Analyze the time and resources relationship in a network analysis, illustrating how increasing resources can shorten time and how time and cost influence each other.
Discover dummy activities in a project network that manage time and dependencies. Learn how they prevent parallel starts, show constraints, and use dotted lines to illustrate dependencies.
Develop an understanding of marketing and sales management within engineering management, including marketing techniques and product management. Apply sales and distribution insights to align products with market needs and feedback.
Identify customer needs and buying power, craft products with perceived benefits, manage pricing for profit, and sustain after-sales service and feedback to build loyal customers through marketing strategies.
Explore the three strategic levels of marketing—corporate, business, and operational—driving mission formulation, market segmentation and targeting, positioning, alliances, and a customer-driven marketing mix.
Explore how marketing roles map to customer needs, environmental factors, and competitive dynamics, from product service specifications through development and funding to selling, distribution, and after-sales support.
Analyze demographic shifts, economic factors such as buying capacity and inflation rates, and legal, ethical, labeling constraints that shape marketing campaigns across infrastructure, ecology, culture, and politics.
Define product service specifications spanning engineering, manufacturing, sales, distribution, and aftersales, including warranty, replacement, pricing, packaging, and advertising to create market demand and balance budget and profit.
Discover how a marketing organization aligns strategy, market research, product development, promotion, and customer service. Collaborate across marketing, engineering, and product teams to meet customer needs and drive growth.
Develop essential management skills by exploring leadership and motivation basics, mastering team building steps, and practicing effective communication and time management for all managers.
Explore how natural leadership traits blend with training to motivate teams, distinguish leaders from managers, and balance organizational goals with individual development.
Explore the introduction to leadership theories, including trade theory, situational leadership, theory X and theory Y, and the one-dimensional model, and learn methods for selecting and developing future leaders.
Explore the trait theory of leadership, the earliest theory, detailing born leaders and trait groups—physical, personality, character, and intellectual—and how checklists measure these traits for leadership potential.
Explore situational leadership, where leaders emerge from specific contexts rather than traits, examining environmental factors and personal qualities, with examples such as Hitler and Churchill.
Explore the one-dimensional leadership model, contrasting autocratic and democratic styles. Learn how leaders adapt or blend approaches based on the situation to guide teams effectively.
Explore theory x and theory y leadership styles, contrasting theory x's fear-driven, monetary motivation with theory y's achievement, autonomy, and flexible work patterns in corporate and multinational cultures.
Define an efficient team as a small group with complementary skills pursuing a common goal, where balanced workloads support individual and collective success.
Explore working groups and teams, focusing on individual versus common goals, measurable goals, and mutual accountability, as groups align toward a shared objective like secure and safe flying operations.
Compare how working groups and teams differ in goals, accountability, and information sharing, showing how individual contributions combine into team outcomes and how goals are set and changed.
Explore Bruce Tuckman's five stages of team development—forming, storming, norming, performing, and adjourning—and learn how to guide engineering management teams through each phase to boost productivity, collaboration, and outcomes.
Explore how engineers convey information, feelings, and ideas within the technical organization. See why communication is complex and unpredictable, and how diagrams and symbols enable fast, clear understanding.
Explore material communication methods—written, spoken, visual, and electronic channels like email and social media—and upward and downward flows, meetings, and presentations, plus the parts of message and delivery.
Explore how the 5w1h questions—what, when, where, why, how, who—apply to all organizational communication types. Learn to cover six essential points in every message for clarity.
Explore the basic communication flow chart from sender to receiver, including encryption, transmission, decryption, and feedback, and understand how message format and routing affect response.
Understand upward and downward communication flows in organizations, including formal surveys, suggestion schemes, and posters, and see how information moves between subordinates and managers.
Define and align a shared vision, set clear direction, motivate teams, and reduce errors through effective upward and downward communication to build trust and coordinate effort.
Explore five patterns of communication among five groups A–E, including direct, indirect, centralized, delegated, and filtered flows. Assess leadership, team effectiveness, information accuracy, and speed of understanding as key factors.
Explore cutting-edge software solutions in engineering management, including BIM, CAD, IoT platforms, project management tools, collaboration apps, FEA, and document management to optimize project delivery.
This course i.e Engineering Management: Scratch to Expert is designed particularly for Engineers who wish to grow their career in Management cadres. It same time also valuable for graduates/undergraduates of any discipline for the learning of Management from this course Engineering Management: Scratch to Expert :-
Following Major Topics are covered in this course on business management, management, leadership, people management, management skills, team management, change management, new manager
1. Definitions of Management.
· Introduction
· History
· Types of Managers.
· Management Levels.
· Management Styles.
2. Importance of Engineering Management.
· Why Engineering management?
· Engineer Manager.
3. Business Environment.
· The Organization.
· Legal and Ethical Considerations.
4. Strategy & Decision Making.
· Strategy Formulation.
· Decision Making.
· Information Presentation.
· Mathematics in decision Making.
· Forecasting.
5. Productions & Operations Management.
· Project Planning & Control.
· manufacturing Operations.
6. Financial Management.
· Financial Environment.
· Control through Costing.
· Investment Decisions.
7. Marketing & Sales Management.
· Markets & Marketing.
· Product Management.
· Sales & Distribution.
8. Management Skills.
· Leadership & Motivation
· Team Building.
· Effective Communication.
· Time Management.
All the content in this course Engineering Management: Scratch to Expert have been derived from the theoretical knowledge along with practical experience of the Instructor who is in the field of Engineering for more than 30 years. The following areas also covered in this course i.e. Engineering Management: Scratch to Expert
Maintenance Management, Financial Management, Time management, Strategy Formulation, Engineering Management and Marketing in this course "Engineering Management: Scratch to Expert "
I hope this course Engineering Management: Scratch to Expert will be great source of learning. for all who intends to start or switch their career in the field of Management.
About the Instructor:-
I am Muhammad Asif Nadeem, Registered Professional Technologist (Electrical) by National Technology Council as life time member. I have 30 Years experience in the field of Electrical Technology. I worked on all cadres of my area of specialty and Businesses associated with Electrical & Mechanical Technologies. The Salient features of my career as follows:-
Air Conditioning Equipment and Power generators Technician : 06 Years
Automobile Electrician (Including Construction machinery) : 06 Years
Store man in a repair depot : 02 Years
Staff Job at Headquarters (including Planning, scheduling and management of Electrical Powered Equipment : 05 Years
Quality Assurance Inspector : 04 years
HVAC Instructor : 03 Years
Out of my 30 years experience I have 28 years of Job both in Government and Private sectors.
During my job I gradually keep excel my skills in all required fields i.e. Personality grooming, English learning, Computer Skills and Marketing Techniques etc.
For the last 2 and half years I am doing my own Business i.e AAS Engineering Services and AAS Marketing.