Employer Branding and Recruitment Brand Strategy | 2025
What you'll learn
- Learn employer branding fundamentals and their business impact.
- Conduct research to align brand strategies with target audiences.
- Develop and measure employer brand effectiveness using KPIs.
- Utilize communication and social media to enhance brand visibility.
Requirements
- No prior experience is required; this course is open to anyone eager to learn and apply employer branding strategies.
Description
An effective employer brand is crucial for attracting, retaining, and motivating top talent. This comprehensive online course, led by industry expert Mike Pritula, is designed to equip HR professionals and business leaders with the knowledge and tools to build and manage a compelling employer brand. Through eight in-depth lessons, you’ll explore best practices, real-world case studies, and practical strategies to enhance your organization’s reputation as an employer of choice.
What you’ll learn:
• Employer Brand Fundamentals: Understand the global employer branding landscape, current trends, and the role of employer brand leaders.
• Target Audience Research: Identify and analyze your target audiences to tailor your employer brand effectively.
• Strategic Employer Branding: Conduct audits, develop brand architecture, and create a roadmap for employer brand implementation.
• Analytics and Reporting: Establish key performance indicators (KPIs) and metrics to measure and report on employer brand effectiveness.
• Communication and Social Media Strategies: Develop and activate communication plans, utilize social media platforms, and implement employer brand ambassador programs.
• Employee and Customer Experience Alignment: Align candidate and employee experiences with brand values to enhance overall brand perception.
• Future Trends in Employer Branding: Explore emerging trends and technologies shaping the future of employer branding.
Course Program:
1. Employer Brand Basics: Overview of the global employer branding market, key trends, and the role of employer brand leaders.
2. Target Audience Research: Identifying target audiences, conducting research, and developing audience profiles.
3. Strategic Employer Branding: Conducting strategic audits, developing brand architecture, and creating implementation roadmaps.
4. Employer Brand Analysis and Reporting: Developing key indicators, defining KPIs, and creating analytics dashboards.
5. Communication Practices and Social Media: Developing communication plans, utilizing social media, and building ambassador programs.
6. Linking Employee and Customer Experience: Aligning experiences with brand values and understanding their interrelation.
7. Future Trends in Employer Branding: Exploring technological and social trends shaping employer branding.
Course Features:
• Expert Instruction: Learn from Mike Pritula, a renowned HR leader with over 15 years of experience in employer branding.
• Flexible Learning: Access eight recorded lessons at your own pace, with one lesson released per week.
• Practical Application: Engage in weekly homework assignments with personalized feedback to apply concepts to real-world scenarios.
• Interactive Community: Participate in a dedicated Telegram chat to discuss cases, share experiences, and network with peers.
• Certification: Receive a diploma upon successful completion of the course, enhancing your professional credentials in employer branding.
Who should enroll:
• HR Professionals: Individuals responsible for developing and managing employer branding within their organizations.
• Business Leaders and Managers: Executives and managers seeking to enhance their company’s reputation as an employer.
• Recruitment Specialists: Professionals aiming to attract top talent through effective employer branding strategies.
• Marketing Professionals: Individuals involved in promoting the company’s brand and values to potential employees.
Equip yourself with the essential skills to build and manage a compelling employer brand that attracts and retains top talent. Enroll now to become an expert in employer branding.
Who this course is for:
- This course is for HR professionals, recruiters, business leaders, and marketing specialists seeking to build and enhance their employer branding skills to attract and retain top talent.
Instructor
- 4.5 Instructor Rating
- 6,379 Reviews
- 102,286 Students
- 348 Courses
Meet Mike Pritula: #1 Udemy AI HR Instructor, Investor and Mike Pritula Academy founder
- Built HR for Wargaming | Preply | iDeals | PeopleForce and more
- Brought HRCI and SHRM certification to more than 10 countries
- Founded the World's first and biggest AI HR online Academy with 135 online courses in 5 languages and 175 countries
- Worked with Randford, Deloitte, EY, HAY group, Korn-Ferry and other consultants on numerous HR projects
- Udemy shareholder
Why Should You Learn From Me?
I am not just an instructor; I’m a proven leader who has transformed HR and operational strategies across industries. Over the past 20 years, I’ve guided more than 100,000 HR professionals worldwide to excel in their careers. Here’s what sets me apart:
• Founder of Mike Pritula AI HR Academy: A leading online AI HR academy offering 135+ courses and home to one of the largest HR communities with over 200,000 members.
• Creator of the most comprehensive HR Audit Checklist and the HR Competency Model used by professionals globally.
• Holder of globally recognized certifications including PHRi, SHRM-CP, and HCI sHRBP, ensuring that I bring industry-leading knowledge to every course.
• HR automation expert who has implemented tools like BambooHR, 15Five, PeopleForce, and many others to streamline operations in leading companies.
• A trusted advisor and keynote speaker, with over 5 million views on my articles and presentations.
• Youtube Silver Button holder for my Educational HR channel
What Have I Achieved?
• Recognized as one of the Top 10 AI HR Leaders.
• Named HR Person of the Year in Ukraine (2018) and Belarus (2017).
• Authored two career-defining books, “Resume for a Million” and “AI in HR”, helping professionals land dream jobs and prepare for the future of HR.
• First to launch HRCI Certification Prep Courses in over 10 countries, bringing global certifications to a wider audience.
• Designed and led 50+ high-impact HR projects across diverse industries.
My Career Journey: Proven Expertise in Transforming Businesses
From multinational corporations to innovative startups, I have played key HR leadership roles in companies like Wargaming, Preply, iDeals, and Alfa Bank. My accomplishments include:
• Building four high-performing HR teams from scratch to drive organizational success.
• Leading HR transformations, such as implementing OKR systems, enhancing recruitment strategies, and driving employee engagement.
• Scaling operations with innovative solutions, including automation of key HR processes.
What Will You Gain from My Courses?
1. Practical Skills in HR and Leadership: Learn actionable strategies that can be applied immediately in your role.
2. Mastery of Operational Excellence: Discover frameworks to optimize workflows and improve efficiency.
3. Advanced Tools and Technology: Harness AI and automation tools to revolutionize your HR practices.
4. Global Expertise: Access insights from my experience across diverse industries and cultures.
Why Am I the Right Instructor for You?
My courses are built on real-world experience. I’ve faced the challenges you’re encountering, solved them, and refined strategies that work. Whether you’re just starting your HR career or are a seasoned professional, my programs will empower you to achieve your goals.
I don’t just teach concepts; I equip you with practical tools, templates, and step-by-step frameworks to ensure you can take immediate action.
Are you ready to unlock your full potential and become a leader in HR and operations? Enroll today and join thousands of professionals who have transformed their careers with my guidance. Let’s get started! ⇣