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Employer Branding Course: EVP, Brand Strategy, 2600+ Tools
9,103 students
Employer Branding Course: EVP, Brand Strategy, 2600+ Tools
Attract talent with EVP: employee branding, recruitment marketing, HR campaigns, talent acquisition, candidate surveys
Last updated 10/2026
English
English [Auto],French [Auto],
What you'll learn
- Take away 2,200+ employer branding tools in 368 downloadable resources: lecture presentations plus templates and checklists
- Get our top working files: content planning workbook, Gen Z EVP canvas, EVP maturity diagnostic, EVP ROI calculator
- See 95 services and apps on screen, from a quick look to a detailed demo: Recruit'em, Photofeeler, hireEZ, BooleanAssistant, Boolean Navigator and more
- Build and test an employee value proposition with ready EVP templates, research questions and measurement metrics
- Audit your employer brand with ready checklists, candidate and employee surveys and 290+ question lists and scripts
- Plan employer brand communication with 450+ templates and sample documents for content, social media and campaigns
- Write job ads, posts and candidate messages faster with 195 ready AI prompts for ChatGPT and Claude
- Measure results with 55+ formulas and metric sets and 115+ scorecards and matrices for talent marketing
- Improve candidate and employee experience with journey maps, onboarding checklists and 310+ step-by-step procedures
- Run employer brand social media with 320 ready tools: content pillars, calendar, post hooks, reply bank
- Learn with Mike, the #1 HR instructor on Udemy: 1,800,000+ enrollments, 170,000 students, about 200 books on Amazon
- Draw on 20 years of hands-on HR practice at Preply, Wargaming, iDeals and Alfa-Bank
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Course content
48 sections • 384 lectures • 197h 55m total length
Requirements
- No prior employer branding experience required: every method comes with a template, checklist or prompt you can use
- Nothing to buy for the course itself: presentations and working files are attached to the lectures
- A spreadsheet app and a document editor to open the files (Excel or Google Sheets, Word or Google Docs)
- This is a large library: start with the four core sections, then open the specialist sections you need
- English at intermediate level or above
Description
This course contains the use of artificial intelligence.
2,674 employer branding tools in one course, including 1,800 ready-to-use files, templates, checklists, scripts and prompts, 95 services and apps shown on screen and 459 models and methods.
Open a lecture, take the tool, use it in this week's EVP workshop, career page, job ad or candidate survey.
Why employer branding stays a slide deck
Everyone agrees the company needs a stronger employer brand. Then the work starts and stalls: no research on what candidates actually value, an EVP written in a meeting room, a content plan nobody maintains, and no numbers to show the CEO. The budget goes to a campaign, the campaign ends, and candidates still choose the competitor they have heard of.
What changes after this course
You work from instruments instead of opinions. Research questions that reveal what your people value. A template that turns the answers into an EVP. A checklist for the career page and the job ad. A content plan and prompts that produce posts in minutes. A metric set that shows whether candidates and employees noticed. Each step leaves a document you can show.
What is inside: 2,674 tools, counted file by file
You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.
- 384 downloadable resources: the lecture presentations plus 93 standalone working files (builders, planners, calculators, guides and document templates)
- 1,715 ready-to-use tools inside the presentations:
- 454 templates and sample documents: employer brand business alignment, target audience persona, employer brand business case, employee experience journey map
- 314 step-by-step procedures and workflows: employer brand strategy roadmap, employer brand measurement, content marketing planning, employee advocacy program
- 292 question lists and conversation scripts: employer brand vision, target audience interview, EVP research workshop, employee experience environment survey
- 237 checklists: employer brand audit, brand audit readiness, messaging consistency, external EVP research
- 195 ready AI prompts: employer brand strategy, EVP discovery, competitor EVP audit, brand voice agent
- 118 scorecards, rubrics and scoring matrices: EVP audit rubric, employer brand positioning, channel-content matrix, EVP competitor benchmarking matrix
- 58 formulas and metric sets: employer brand success metrics, employer brand channel metrics, EVP metrics, candidate experience metrics
- 47 other working tools: brand architecture decision worksheet, employee EVP pulse survey, recruitment funnel analysis worksheet
- 95 services and apps shown on screen, from a quick look to a detailed demo: Recruit'em, Photofeeler, hireEZ, BooleanAssistant, Boolean Navigator
- 459 models and methods explained with examples: employee value proposition, service-profit chain, Total Rewards, Net Promoter Score
Where the tools are
- Core path (4 sections, 50 tools). Employer branding foundations, EVP strategy, communication and social media, employee and candidate experience, and AI for HR marketing.
- Social media for the employer brand (320 tools). Strategy, content pillars, content calendar, post writing, LinkedIn company page, community replies and analytics.
- EVP and brand strategy (350+ tools). EVP design and measurement, brand director strategy, reputation management, HR marketing and marketing leadership.
- Recruitment and talent attraction (700+ tools). Recruitment behind the brand, sourcing, LinkedIn search, executive search, mass recruitment, social recruiting and head of recruitment strategy.
- Experience and culture (400+ tools). Candidate and employee experience, onboarding, engagement, culture, internal communications, wellbeing and diversity.
- Analytics (230+ tools). Employer brand analytics, metrics, surveys and turnover.
- AI for employer branding (150+ tools). Claude for recruiting content and AI in recruitment.
- Audiences (220+ tools). Generation Z and cross-cultural employer branding.
Who is teaching
I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe.
I have worked on employer branding through both employee research and recommendations for promotion. At Wargaming, I ran many local surveys and a global survey about the employer value proposition, with more than 2000 employees taking part. I also carried out extensive work on the employer value proposition and prepared a set of recommendations covering both the proposition itself and employer promotion. This experience informs the employer branding tools in this course.
How to use the course
Start with the four core sections: they cover the employer brand from EVP to communication. Then treat the rest as a reference library. Section and lecture titles show how many tools are inside, and each lecture description lists them by name, so you can find the right tool without watching everything in order.
What is included
- 286 lectures across 43 sections, 146 hours
- 384 downloadable resources: lecture presentations and working files
- 2,674 tools across the lessons, ready to copy into your own work
- Lifetime access to all materials
- Active instructor support in the Q&A section
- A Udemy Certificate of Completion
Where to start
Ask five recent hires why they chose your company and five candidates why they declined. Open the EVP section, take the research questions and the EVP template, and write the first version this week. Employers that state their offer clearly win candidates without paying more, and every month without one is paid for in declined offers. Enrol now and start your first lesson today.
Who this course is for:
- Employer branding and recruitment marketing specialists who want ready templates, surveys and content plans
- HR managers and HR business partners asked to build or refresh the company's employer brand and EVP
- Recruiters and heads of recruitment who want more and better candidates without a bigger budget
- Internal communications and marketing specialists working with HR on talent attraction
- Business leaders and founders who lose candidates to better-known employers
- HR professionals moving into employer branding as a specialisation
- Social media managers who run company pages and want ready calendars, post structures and reply scripts