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Keep shoppingPersonal Brand Strategy: Position Yourself and Grow [EN]
2,751 students
Personal Brand Strategy: Position Yourself and Grow [EN]
personal brand | positioning | value proposition | reputation | LinkedIn | social media | content | career growth | EVP
Last updated 8/2026
English
English [Auto],
What you'll learn
- Audit what people already conclude about you from what is publicly visible, before you change anything
- Write a positioning statement in one sentence and a messaging matrix that turns it into six versions
- Define a value proposition that survives the question "compared to whom", which is where most of them fail
- Research the audience you are actually building for rather than the one you imagine
- Build a content and channel plan you can sustain, instead of one you abandon in month two
- Set metrics for a personal brand: awareness, consideration, share of search, and what each is worth
- Produce a landing page, creatives and copy without hiring anyone
- Convert visibility into a career outcome — CV, profile, interviews, salary and the move itself
- Learn alongside Mike's 1.6 million students from 185 countries
- Get the author's experience from Preply, Wargaming, iDeals and Alfa-Bank
Explore related topics
Course content
13 sections • 35 lectures • 17h 43m total length
Requirements
- Expertise in something. The course teaches you to position and communicate it, not to acquire it
- No marketing background needed. Positioning, audience research and channels start from zero
- Willingness to look honestly at what your current public presence says about you
- English at intermediate level or above, since all lessons are in English
- A spreadsheet for the audit, the messaging matrix and the metrics
Description
This course contains the use of artificial intelligence.
You already have a personal brand. It is whatever people conclude about you from what they can see, and right now nobody is managing it.
The question is not whether to have one. It is whether the conclusion people reach is the one you would have chosen.
Why most personal branding advice fails
It starts with output. Post more, be consistent, show up. So people post, get nothing back, and conclude the whole thing is for extroverts with more time. What is missing is everything that comes before posting: a position, an audience, a proposition, and a reason for anyone to care.
The other half of the problem is the description itself. "Helping people reach their potential" is a sentence that fits several million people. If your positioning does not answer "compared to whom", it is not positioning, it is a job title with adjectives.
Where this course comes from
The method here is taken from employer branding — the discipline of making a company attractive to a specific audience — and applied to a person. That is a deliberate choice rather than an accident of the material, and it is the reason the course is more concrete than most personal branding content.
Employer brand work has to be measurable, because a budget depends on it. So it comes with an audit method, an explicit value proposition structure, audience research, a messaging matrix, a channel plan and a metrics dashboard. Every one of those transfers to a person, and almost none of them appear in ordinary personal brand advice.
What the course covers
Thirty-five lessons. The brand method first: the audit of what people already conclude about you, the positioning statement formula, a messaging matrix that turns one position into six versions for six audiences, tone of voice, and the monitoring that tells you what is being said.
Then the value proposition itself, five lessons, including the diagnostic that shows the gap between how you see yourself and what your public presence actually communicates. Then audience research, strategy, metrics, the communication plan and social media, plus the practical toolkit — landing pages, creatives, advertising and copy.
Then the digital layer: your site, referrals, email, content, SEO, paid reach and the platforms where a professional reputation actually lives. And finally ten lessons turning visibility into a career outcome — talents and direction, impostor syndrome, the skills audit, the search strategy, the CV and profile, the financial planning behind a move, burnout, and the A-player audit.
Who is teaching this
Mike, the number one HR instructor on Udemy. More than 1.6 million course enrolments, over 150,000 professionals trained, PHRi and SHRM-CP certified, HRCI representative in more than 10 countries. I built the people function of the unicorn Preply and worked at Wargaming, Alfa-Bank and iDeals. I built my own audience from an offline meetup of thirty people using exactly the methods in this course.
What is included
Lifetime access to all course materials
Active instructor support in the Q&A section
Udemy Certificate of Completion
Practical assignments and real business cases
A section with additional courses, tools and resources
Do the audit before anything else
Search your own name and read the first page as a stranger would. Then write, in one sentence, what that person would say you do. If it is vague or wrong, you have found the work, and it is not a posting-frequency problem. Enrol now and start the first lesson today.
Who this course is for:
- Specialists who are known inside their company and invisible outside it
- Consultants and freelancers whose work comes from a shrinking circle of referrals
- Professionals preparing for a senior move where reputation arrives before the CV
- Coaches, trainers and experts building an audience deliberately rather than by accident
- Career changers who need a new position to be believed, not just claimed
- Anyone who posts occasionally, gets no traction and cannot say why
- People whose LinkedIn describes their job history rather than their value