
Explore how Empire thoughts helps local small businesses grow through digital marketing and business development, delivering lead generation strategies across beverage, personal trainers, and financial literacy industries.
Learn to scale and grow your business with Instagram and Facebook ads and business development tips. Stay consistent, analyze data, and optimize campaigns to achieve results with this free course.
Learn essential digital marketing terms like Facebook pixel, lead magnet, niche market, split testing, and analytics, and see how they connect ads to your website to drive leads.
Identify your marketing objective in Facebook ads manager, choosing from brand awareness, engagement, traffic, and conversions, then generate leads through data-driven ad optimization.
Learn to save ad spend by using Facebook Audience Insights in Ads Manager to define your target audience, including demographics, interests, page likes, and device usage.
Learn to create a Facebook lead generation campaign from scratch using ads manager, set targeting and placements, and build a lead form for a detox plan.
Learn to optimize your Instagram bio by including your name, a concise mini description, a website link, contact info, and a clear call to action.
Create engaging Instagram stories using polls, GIFs, hashtags, and location tags to boost audience engagement, brand awareness, and community support through thoughtful reposts and targeted ads.
Learn to create an Instagram story ad from start to finish using a traffic objective to capture leads for a Brooklyn coffee shop, with a landing page and pixel tracking.
Learn to convert social media followers into email subscribers by building a reliable email marketing system, boosting engagement, and growing your audience with email marketing campaigns.
Build a five-stage marketing funnel from awareness to advocacy by using ads, landing pages, and CTAs to convert followers into loyal customers and advocates.
Celebrate completing the course with a recap of Facebook and Instagram marketing, funnels, and lead conversion, plus free bonuses to grow your email list and join a private Facebook group.
This course is for ANY small business owner! Brick and mortar businesses, corporate marketing professionals, or ANYONE who wants to kick start their business. This course we will show you how to leverage the POWER of digital advertising and implement some simple, yet powerful tactics to start putting your product or service out in peoples eyes!