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Emotional Design Thinking & Design Psychology Masterclass
Rating: 4.1 out of 5(137 ratings)
414 students

Emotional Design Thinking & Design Psychology Masterclass

A power-packed masterclass on emotional design thinking and design psychology from Starter to Guru !
Created byOmer Masood Qureshi
Last updated 10/2025
English

What you'll learn

  • Design Psychology: The roots of design psychology and its practical applications in design.
  • Emotional Design: How to add an emotional experience to design, how to enhance it using other elements and how to maintain design coherence.
  • Design Thinking: Understanding and adding an X factor appeal in design. Understanding conscious and unconscious appeal
  • Jargon: Terminologies of design psychology, major theories, notable cases in history, case studies which enable students to better present their case in the boardroom and offer expert opinions.
  • Design Evaluation: Evaluation and prediction of the potential of a designs to become a market success.

Course content

3 sections • 7 lectures • 1h 8m total length

  • Introduction to the psychological roots of design and linkage to modern design.8:57

    The genesis of design, from the caveman art to modern design. 

    • The Connection to design and psychology: The puffin chick experiment

    • Caveman Art

    • Modern Art

    • Modern Product Design

    • Case Study: The McDonalds Logo

    • Louise Cheskin:  Sensation Transference

    • Louise Cheskin:  Core philosophy

  • Case Studies in Design Psychology13:16

    Case studies of the biggest design successes and failures in history and their linkage to psychology.

    • Coca Cola Bottle

    • VW Beetle

    • Mini

    • SUVs

    • Recumbent/Safety/High-wheeler bicycles

Requirements

  • Best suited for people involved in design and marketing.
  • Mandatory to be a keen observer and thinker
  • No previous knowledge on psychology required

Description

This course has been designed by consulting cutting edge research on the novel subjects of emotional design, design thinking and design psychology. This power packed training has the potential to give students a whole new perspective on design. All types of designers (UX, Product, Industrial, Graphic, etc..) and marketing and creative managers who have an inquisitive eye can benefit from this training. The first part of the course starts with the very origins of emotional design and psychology. The second part covers how humans connect to design. The third part practically applies all theories in design, citing cases and solved examples. 

The project is a combination of various tasks covering all the video lectures.

  1. Think & Observe 10 designs around you. Consciously try to note what sensation transference they give to the consumers. Write down at least 5 feelings per design.

  2. Study Ford Edsel and figure out the reason for its failure from a design technology perspective.

  3. Take any 5 products, search for a female version of the product, search for a male version and correspond them to the age, gender and status these objects have been created as.

  4. Write down a functional design briefs, user profiles and psychological design briefs for the following items: (minimum 200 words each)

    • An office table

    • A home juicer

    • A handbag

Who this course is for:

  • Industrial Designers
  • UX Designers
  • Product Designers
  • Graphic, Communication Designers
  • Creative Heads
  • Marketing Managers

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